This document provides a 20-step checklist for creating a free report and using it to drive affiliate sales through content marketing. The checklist involves selecting an affiliate product and niche, creating 7-page report content around that product, setting up a website and autoresponder to host and distribute the report, optimizing report pages on SlideShare and YouTube, and linking content together to drive traffic. The goal is to use free content and links to drive people to an affiliate offer related to the report's topic.