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Put a Blast to Your Energy
XS™ THE ENVIROMENT
XS™ THE ENVIROMENT
"BREAK THE ICE" WITH YOUNG GENERATION
• Young generation loves energy drinks
• XS™ has a simple message
• XS™ is a daily consumption’s product
XS™ POWER DRINK
BASIC CHARACTERISTICS
EXPLOSIVE TASTES:
•Tropical Blast
•Electric Lemon Blast
•Pink Grapefruit Blast
REASONS TO TRY:
• EXPLOSIVE taste!
• ZERO sugar!
• Low calories!
• Adequate level of
B-vitamins!
always served cool!
for keeping your fitness
for attractive look
to keep you on your toe
XS™ - the first exclusively sugar-free energy drink brand sold globally*
*Source: Euromonitor International Limited. www.euromonitor.com/amway-claims
XS™ Power Drink
Tropical Blast
250ml Can
Energy 17,5 kJ/5kcal
Niacin (Vitamin B3) 16mg(40% SDA* )
Pantothenic Acid (Vitamin Β5) 5mg(33% SDA*)
Vitamin B6 0,7mg(20% SDA*)
Vitamin B12 2,5µg(40% SDA*)
Caffeine 80mg
KEY FACTS: NUTRITION
XS™ Energy Tropical Blast is formulated with B
vitamins to deliver a powerful punch of energy
whenever you need it. Plus, it contains almost no
sugar and carbohydrates.
*SDA=Suggested Daily Allowance
XS™ Power Drink
Electric Lemon Blast
250 ml Can
Energy 40kJ/10kcal
Niacin (Vitamin B3) 16mg(40% SDA* )
Pantothenic Acid (Vitamin Β5) 5mg(33% SDA*)
Vitamin B6 0,7mg(20% SDA*)
Vitamin B12 2,5µg(40% SDA*)
Caffeine 80mg
KEY FACTS: NUTRITION
XS™ Energy Electric Lemon Blast is formulated with
B vitamins to deliver a powerful punch of energy
whenever you need it. Plus, it contains almost no
sugar and carbohydrates.
*SDA=Suggested Daily Allowance
ξξξξ
XS™ Power Drink
Pink Grapefruit Blast
250 ml Can
Energy 42,5kJ/10kcal
Niacin (Vitamin B3) 16mg(40% SDA* )
Pantothenic Acid (Vitamin Β5) 5mg(33% SDA*)
Vitamin B6 0,7mg(20% SDA*)
Vitamin B12 2,5µg(40% SDA*)
Caffeine 80mg
KEY FACTS: NUTRITION
XS™ Energy Pink Grapefruit Blast is formulated
with B vitamins to deliver a powerful punch of
energy whenever you need it. Plus, it contains
almost no sugar and carbohydrates.
*SDA=Suggested Daily Allowance
COMPETITION
XS™ Power Drink versus competitors:
•All flavors in XS™ with “zero sugar” and low calories
•Higher overall level of B-vitamins per 100 ml
COMPETITION
0
10
20
30
40
Carbs in gr
Carbs' Quantity
XS Red Bull Monster Rock Star
0
10
20
30
40
Sugar in gr
Sugar's Quantity
XS Red Bull Monster Rock Star
XS™ Power Drink versus competitors:
•All flavors in XS™ with “zero sugar” and low calories
•Higher overall level of B-vitamins per 100 ml
COMPETITION
XS™ Power Drink versus competitors:
•All flavors in XS™ with “zero sugar” and low calories
•Higher overall level of B-vitamins per 100 ml
COMPETITION
Description Package Weight Pcs
S/M
S.R.P.
Retail
Price
XS Power Drink 250 ml 1 € 1,48 € 1,78
Red Bull 250 ml 1 € 1,48 € 2,00
Monster 500 ml 1 € 1,48 € 2,50
* S/M=Supermarket S.R.P.=Suggested retail Price
XS ENERGY DRINK COMPETITION
XS™ Power Drink versus competitors:
•All flavors in XS™ with “zero sugar” and low calories
•Higher overall level of B-vitamins per 100 ml
AMWAY’S CORPORATE WEBSITE OFFERS YOU:
• Products’ online information
• Products’ online orders
• Ordering of XS™ merchandising via partnered e-shop
AMWAY’S CORPORATE WEBSITE
www.facebook.com/XSEurope www.youtube.com/user/xspowerdrink
XS™ HELPS APPROACHING YOUNG GENERATION
Its main communication channels are Facebook and
Youtube, presenting various events videos and lifestyle
www.xspower.eu refers to:
PRODUCTS’ ONLINE SHOP: XS™ PROMOTION
SUPPORT YOUR SALES:
T-Shirts
Hooded sweatshirt
Hats
Business cards
Leaflets …
EVENTS’ SUPPORTING
FOR A EVENT PRESENTATION:
• Table cover
• Roll-up banner
XS LAUNCHING DATA FROM JAPAN
• In a period of 18 months after XS launching in Japan was sold 18 mil. XS cans.
Red Bull was need 4 years for the equivalent quantity.
PUT SOME POSITIVE ENERGY INTO YOUR P.V.
AVG Consumption per
household
XS Can
/ 2
days /
person
XS Can /
week
XS Can /
week /
household
Package 12
cans x 250
ml / week
R.P.
Purchase
per week
P.V.
P.V. per
week
P.V.
per
month
4 persons 1 3 12 1,00 € 21,35 € 21,35 9,96 9,96 39,84
Examble with 25 IBOs
IBOs
P.V. per
month
P.V. month
/ IBO
Every IBO / 10 customers 10 39,84 398,40
25 IBOs 25 398,4 9.960,00
PUT SOME POSITIVE ENERGY TO YOUR P.V. AND BLAST OFF YOUR BUSINESS
21% WITHIN
A MONTH
GET READY TO BLAST YOUR ENERGY WITH
NEW XSTM POWER DRINK
• Explosive taste, with aroma of herb mixture from
Chinese Ginseng κand Acai Berry
• ZERO sugar and low calories
• Adequate level of Β vitamins, caffeine and
taurine which help you when exhaustion “max out”
XS™ POWER DRINK
XS™ POWER DRINK
XS™ PROMO
XS™ PROMO
XS™ POWER DRINK
XS™ POWER DRINK

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XS ENERGY DRINK (English version)

  • 1. Put a Blast to Your Energy
  • 4. "BREAK THE ICE" WITH YOUNG GENERATION • Young generation loves energy drinks • XS™ has a simple message • XS™ is a daily consumption’s product XS™ POWER DRINK
  • 5. BASIC CHARACTERISTICS EXPLOSIVE TASTES: •Tropical Blast •Electric Lemon Blast •Pink Grapefruit Blast REASONS TO TRY: • EXPLOSIVE taste! • ZERO sugar! • Low calories! • Adequate level of B-vitamins! always served cool! for keeping your fitness for attractive look to keep you on your toe XS™ - the first exclusively sugar-free energy drink brand sold globally* *Source: Euromonitor International Limited. www.euromonitor.com/amway-claims
  • 6. XS™ Power Drink Tropical Blast 250ml Can Energy 17,5 kJ/5kcal Niacin (Vitamin B3) 16mg(40% SDA* ) Pantothenic Acid (Vitamin Β5) 5mg(33% SDA*) Vitamin B6 0,7mg(20% SDA*) Vitamin B12 2,5µg(40% SDA*) Caffeine 80mg KEY FACTS: NUTRITION XS™ Energy Tropical Blast is formulated with B vitamins to deliver a powerful punch of energy whenever you need it. Plus, it contains almost no sugar and carbohydrates. *SDA=Suggested Daily Allowance
  • 7. XS™ Power Drink Electric Lemon Blast 250 ml Can Energy 40kJ/10kcal Niacin (Vitamin B3) 16mg(40% SDA* ) Pantothenic Acid (Vitamin Β5) 5mg(33% SDA*) Vitamin B6 0,7mg(20% SDA*) Vitamin B12 2,5µg(40% SDA*) Caffeine 80mg KEY FACTS: NUTRITION XS™ Energy Electric Lemon Blast is formulated with B vitamins to deliver a powerful punch of energy whenever you need it. Plus, it contains almost no sugar and carbohydrates. *SDA=Suggested Daily Allowance
  • 8. ξξξξ XS™ Power Drink Pink Grapefruit Blast 250 ml Can Energy 42,5kJ/10kcal Niacin (Vitamin B3) 16mg(40% SDA* ) Pantothenic Acid (Vitamin Β5) 5mg(33% SDA*) Vitamin B6 0,7mg(20% SDA*) Vitamin B12 2,5µg(40% SDA*) Caffeine 80mg KEY FACTS: NUTRITION XS™ Energy Pink Grapefruit Blast is formulated with B vitamins to deliver a powerful punch of energy whenever you need it. Plus, it contains almost no sugar and carbohydrates. *SDA=Suggested Daily Allowance
  • 9. COMPETITION XS™ Power Drink versus competitors: •All flavors in XS™ with “zero sugar” and low calories •Higher overall level of B-vitamins per 100 ml
  • 10. COMPETITION 0 10 20 30 40 Carbs in gr Carbs' Quantity XS Red Bull Monster Rock Star 0 10 20 30 40 Sugar in gr Sugar's Quantity XS Red Bull Monster Rock Star XS™ Power Drink versus competitors: •All flavors in XS™ with “zero sugar” and low calories •Higher overall level of B-vitamins per 100 ml
  • 11. COMPETITION XS™ Power Drink versus competitors: •All flavors in XS™ with “zero sugar” and low calories •Higher overall level of B-vitamins per 100 ml
  • 12. COMPETITION Description Package Weight Pcs S/M S.R.P. Retail Price XS Power Drink 250 ml 1 € 1,48 € 1,78 Red Bull 250 ml 1 € 1,48 € 2,00 Monster 500 ml 1 € 1,48 € 2,50 * S/M=Supermarket S.R.P.=Suggested retail Price XS ENERGY DRINK COMPETITION XS™ Power Drink versus competitors: •All flavors in XS™ with “zero sugar” and low calories •Higher overall level of B-vitamins per 100 ml
  • 13. AMWAY’S CORPORATE WEBSITE OFFERS YOU: • Products’ online information • Products’ online orders • Ordering of XS™ merchandising via partnered e-shop AMWAY’S CORPORATE WEBSITE
  • 14. www.facebook.com/XSEurope www.youtube.com/user/xspowerdrink XS™ HELPS APPROACHING YOUNG GENERATION Its main communication channels are Facebook and Youtube, presenting various events videos and lifestyle www.xspower.eu refers to:
  • 15. PRODUCTS’ ONLINE SHOP: XS™ PROMOTION SUPPORT YOUR SALES: T-Shirts Hooded sweatshirt Hats Business cards Leaflets …
  • 16. EVENTS’ SUPPORTING FOR A EVENT PRESENTATION: • Table cover • Roll-up banner
  • 17. XS LAUNCHING DATA FROM JAPAN • In a period of 18 months after XS launching in Japan was sold 18 mil. XS cans. Red Bull was need 4 years for the equivalent quantity.
  • 18. PUT SOME POSITIVE ENERGY INTO YOUR P.V. AVG Consumption per household XS Can / 2 days / person XS Can / week XS Can / week / household Package 12 cans x 250 ml / week R.P. Purchase per week P.V. P.V. per week P.V. per month 4 persons 1 3 12 1,00 € 21,35 € 21,35 9,96 9,96 39,84 Examble with 25 IBOs IBOs P.V. per month P.V. month / IBO Every IBO / 10 customers 10 39,84 398,40 25 IBOs 25 398,4 9.960,00 PUT SOME POSITIVE ENERGY TO YOUR P.V. AND BLAST OFF YOUR BUSINESS 21% WITHIN A MONTH
  • 19. GET READY TO BLAST YOUR ENERGY WITH NEW XSTM POWER DRINK • Explosive taste, with aroma of herb mixture from Chinese Ginseng κand Acai Berry • ZERO sugar and low calories • Adequate level of Β vitamins, caffeine and taurine which help you when exhaustion “max out” XS™ POWER DRINK