1. How do you sell your home for the best price, in the shortest time,
with the most favorable terms and conditions?
By pricing it right to begin with
Determining the fair market value of your home
Market value is the value of your house as seen through the eyes
of a prospective buyer who has many properties to choose from.
COST – What was paid plus capital improvements
PRICE – What the seller wants
VALUE – What a buyer is willing to pay
MARKET VALUE – What a willing buyer and seller will agree upon
Things to keep in mind about pricing:
♦ Realistic pricing will achieve maximum price in a reasonable time.
♦ Profit desire often times determines the listing price; however, the
market determines the selling price.
♦ The cost of improvements is almost always more than their added
value.
♦ Houses that remain on the market for a long time lose interest and do
not get shown.
♦ A house that is priced right from the beginning achieves highest total
net income.