How should you design your landing page? Is your text in the right place? Do you have a clear call to action?

1. LANDING PAGE
DESIGN
Version 1.0
A detailed
checklist

2. Design characteristic
Notes/Does it fulfill the necessary criteria?
Clear call to action (Is it obvious? Step 10
feet back and see if you can spot it)
Important points (are important points being
communicated clearly? Don’t be afraid to
repeat yourself - people often need to hear
things a few times before it sinks in.)
Differentiation (Does your design
emphasize your product or service’s unique
traits?)
Emotions (How does the design make you
feel? Will it make a visitor want to take the
next step?)
Images (Are they consistent with your
product and service? Does it flow into your
landing page or is it distracting?)
Visual Hierarchy (Are the placement of text
and images on the page ideal?)
Fonts (Will changing the fonts improve the
look and feel of the page?)
Colors (How do different colors impact
design?)
Video (Will adding a video improve
conversion? Try experimenting and A/B
testing)
Competitor Research #1 (Research the
competition and take some notes. What did
you like/dislike? Do this with at least 3
competitors)
Competitor #2
Competitor #3
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