5. Background of Haldiam‟s
Starts from time of British in India in 1937
Northern India City of Bikaner
Bikaner is the land of Rajputs-Rajasthan
Aggarwal family established a sweet shop
In 1990s they expanded their family business
Units established in three cities
Kolkata in East,Nagpur in West,Delhi in North
7. Challenges
Haldiram‟s informal split b/w three units
they began as distinct entities
After the popularization of its “Bhujia”, Aggarwal came to use
the name “Haldiram‟s bhujia wala” in 1941
Decade following India‟s Independence
Ganga Aggarwal‟s son & grandson aimed to expand their
business
Calcutta manufacturing units 1970
Mumbai manufacturing units 1990
Restaurant in New Delhi 1995
8. Issues
How would they keep the company on a high
growth trajectory?
How would the company tackle the
competition frorm small unorganized players
in market?
Could Haldiram‟s create and sustain a clear
differentiator, that marked it different from
these players ?
10. products
In summer fruit flavored cold drinks and sharbats
During festivals season demand for sweets was high
Add bakery items and dairy products
Wide product range (30 varieties of “namkeens”(salty
snacks) from one manufacturing unit
alone!), customized for local tastes
First Indian company to brand namkeens
High quality and hygiene standards
11. Outside the borders
Haldiram enter in international market year
2000
export increase from $ 1.7 million to $ 6
million from year 2001 to till today
Opening f restaurant in abroad
Available in USA New Zealand srilanka
Nepal Canada Uk UAE Australia Thailand
Japan
12. list of product
Traditional rang of nimko
Various kind of sweets
Bakery items
Dairy products
Papd
Ice cream
15. pricing
Haldiram‟s offers its products at competitive
prices in order to penetrate the huge
unorganized market of namkeens and sweets.
The company pricing strategy has taken into
consideration the price conscious nature of
consumers in India. Haldiram‟s has launched
namkeens in small packets of 30 grams, priced
as low as Rs. 5. The company also launched
namkeens in 5different packs with prices
varying according to their weights
16. pricing
The prices also vary on the basis of the type of
namkeens and the raw
materials used to manufacture it. The cost of
metalized packing also has an impact on the
price, especially in the case of snack foods.
The company revises the prices of its products
upwards only when there is asteep increase in
the raw material costs or if additional taxes are
imposed
24. Packaging
• packaging is an important aspect of Haldiram‟s
product promotion. Since namkeens are
impulse purchase items, attractive packaging
in different colors influences
purchases. Haldiram‟s uses the
latest technology to increase the shelf life of its
products. While the normal shelf life of a
similar product is under a week, the shelf life
Haldiram‟s product is about six months.
25. Packaging
Posters highlighting the shelf life of its product
s carried the caption „six months on the shelf
and six seconds in your mouth‟.
During festival season, Haldiram‟s products ar
e sold in attractive looking special gift packs
27. EXPANSION:
1: HALDIRAM WAS NOT the kind of
company to stay content with what it head
already achieved.
The restaurant at Nagpur devised an
innovative strategy,
traveler passing through the Nagpur railway
station in ordering food firm areas where the
company stockiest are located, the customer
could place an order for lunch or dinner by
sending a demand draft or check to the
28. EXPANSION:
Likely time arrival of Nagpur ,names of the
customer coaches and seat number .
The lunch or dinner as than delivered to than
when the train arrived at Nagpur.
29. FOR FURTHER DISCUSSION:
INDUSTRY continues to grow by the
day, besides the traditional namkeens and
sweet Indian consumer are today gifting other
items such as chocolate and flowers and on
occasion should the company diversify
further?
Should it start making chocolate? for
examples and compete with multinational
giant such as Cadbury.
Consumer are spoilt for choice e.g. Frito- lay
in snacks several player such as
30. FOR FURTHER DISCUSSION
Frito lay in particular in particular is emerging
as a major challenger instead of directly
competing with haldiram‟s The company
launched new product in the Indian market
It is also directly taking on haldirams with its
nankeen range of product, which are also
competitively priced, and its aloo bhujia.
the latter player is investing in its kitchen of
Indians and its sun feast range
31. FOR FURTHER DISCUSSION:
ANOTHER CHALLENGE IS coming up in
the private brand in the modern retailers, such
as the future groups (that own the food bazaar
chains) it is quite passable that these private
launch or expand their range of product that
There are also some other irritants, publicity
around lacked adequate setting ,parking
facilities and like and that their customer
service standard was nothing outstanding.
32. FOR FURTHER DISCUSSION:
Another issue is the presence of spurious
products. some company claiming to be
associates of the original haldiram‟s of Bikaner
used the company well recognized brand name
in their products.
not only did this impact sales but there was
also the danger that the lack of quality standard
for these me too products impacted the
company reputation.