1. GROW

2. Mobile App Ads - Install ads
Khalid Ashour | Product Manager

3. CUSTOMERDISCOVERY&ACQUISITION
App Store > 1 Million Apps
Google Play> 1 Million Apps
You are here

4. DRIVING DISCOVERY AND ACTION IN A COMPELLING WAY
Third-party ad
Larger
canvas
Video
Call to
action
VS
Mobile App Ad in
News Feed
Social
Context

5. MOBILE ADD INSTALL AD
How it works
Mobile App install Ad
in News Feed
App available
through app store

6. MOBILE APP ADS WORK
8400Advertisers
60%+Penetration
among top
grossing
apps
350MInstalls
Drivens

7. 30%Lower cost per install
in key markets
10XHigher click-to-install rate from
mobile app install ads compared to
standard banner ads

8. GETTINGSTARTED
INSTALLS

9. SIMPLY COPY AND PASTE
YOUR URL
Customize your ad:
- Creative
- Targeting
- Budget
Connect your ad to a FB page
In Ads Create tool, choose
App Installs objective and Copy +
Paste App Store URL
01
02
03
Place your order!04

10. BUYING METHODS
Ads Create Tool
Advanced Option
Preferred Marketing
Developer

11. SO HERE ARE SOME BEST PRACTICES…

12. THREE PILLARS OF SUCCESS
CREATE TARGET SCALE

13. CREATE

14. MOBILE APP AD
FOR INSTALLS
App description
App icon App title
Image size
Social Context

15. INCLUDE MOBILE DEVICES

16. DEMONSTRATE YOUR VALUE WITH NUMBERS

17. ILLUSTRATE WHAT YOUR APP DOES

18. TEST, TEST, TEST

19. TARGET

20. AGE
GENDER
GEO
DEVICE
OS
onlyavailable
through
Facebook
LAYER 1: STANDARD DEMOGRAPHICS

21. onlyavailable
through
Facebook
PRECISEINTERESTS
BROADCATEGORIES
PARTNERCATEGORIES
LAYER 2: INTEREST BASED TARGETING

22. CUSTOMAUDIENCES
Reach the people you
already know
onlyavailable
through
Facebook
LOOKALIKEAUDIENCES
Find more people like
your best customers
LAYER 3: CUSTOM AUDIENCES AND
LOOKALIKES

23. SCALE

24. EXPAND CAMPAIGNS GLOBALLY
Make unprofitable countries profitable
Top partners
advertise in
countries
40+

25. SCALE WITH EXPERTISE
BuyFacebookAdsEfficiently
Work with a Preferred Marketing Developer
Measure PostInstallPerformance
Work with a Mobile Measurement Partner

26. 01
02
03
04
05
Design your ad creative using our best practices guidelines
Connect your app to a Facebook page
Install the FB SDK to measure your installs
Set up the optimal targeting parameters for your app
Test and optimize your campaigns
KEY STEPS WHEN USING MOBILE APP INSTALL ADS

27. GROW