Bio - Khaled Salem - Arabic Freelance Trainer, Marketing
1. Khaled Salem. MBA - General Manager
Training & Management Consultancy, and Marketing & Advertising Services providers
Address: 22 D/4 Shokry Abdelhalim St. off El Laselky St, 1st Floor., Maadi, Cairo, Egypt
Mobile: +(2) 012 23 40 93 95 Skype ID: k.salem1 Email: ksms01@gmail.com www.marketing2market.com (under re-construction)
Khaled Said Salem
Khaled Said Salem is currently a Freelance Business Consultant, Trainer, and Founder at M2M “Marketing To
Market”, an Egyptian firm specialized in Business & Marketing Consultancy, and Providers of Marketing,
Advertising, and Promotional activities.
Khaled is a hands-on expert Consultant and Trainer in the fields of Marketing, Sales, Exports, Imports
Management, and Human Capital Development. Previous experiences was in the areas of Landscape,
Electronic & Home Appliances, Medical products, Real Estate Development, Commodities trading, FMCG
frozen and processed poultry, Packaging/Plastic/Printing Machines and Materials.
Consultation Achievements:
• Marketing consultation at Condor Electronics, Algeria; Establishing a new marketing department,
designing and implementing marketing plan, branding and launching new products, expanding the
company’s outlets by opening new outlets in new cities every 2 months.
• Marketing consultation at Qatar Canadian Co., Qatar; Restructuring the organization by replacing new
candidates in the field of Sales, Marketing, Business Development, and Landscaping. By the end of
2014, QC increased its sales by 300% scoring profit after 3 contentious years of losses.
• Marketing consultation at Atlas Group, Egypt; Feasibility studies for edible oil project.
• Sales team evaluation and development at Shua’a Co, Edara.com.
Examples of the Training Courses Delivered:
1- Purchasing management - for Egyptian Packaging and Plastic Systems Sales Corp.
2- Marketing Management: for Pyramids Poultry, Sales and Marketing team - for IGI Group, Sales and
Marketing team, for Unionaire Group, Sales and Marketing team - for Condor Electronics, Sales and marketing
team - for Qatar Canadian,
3- Sales Training courses; “Cultivating and Harvesting Customers courses” - for Aramex couriers, “Aramex
Sales Academy”, for Sales Managers.
4- Customer Service Courses, Cairo Bank; “Excellence in Customer Service for Bankers”, for 1 to 5 years
experience bankers.
5- Negotiation for Procurement, Maghrabi Optical, for Purchasing and Procurement managers.
6- Sales and Marketing, Task, for IT managers of Union National Bank, “UNB” – Shua’a Co., Edara.com.
Khaled possess 30+ years of working experience with MENA exposure for B2B & B2C diverse products and
services, with strong management background in Marketing, Sales, Business development, Advertising &
Promotional Events, International Marketing, Marketing Research Management, and International Purchasing.
Mr. Khaled worked in nine national and international companies, in Egypt, Saudi Arabia, Nigeria, Ghana,
Algeria, and Qatar.
Khaled started his carrier as a Banking Loan officer in Alexandria Commercial and Maritime Bank for 6 years. In
spite of his great success, efficiency, and excellent reputation and performance in Banking, Mr. Khaled chose
to switch his carrier to explore and enter the real business and commercial world. For two years he worked for
2. Khaled Salem. MBA - General Manager
Training & Management Consultancy, and Marketing & Advertising Services providers
Address: 22 D/4 Shokry Abdelhalim St. off El Laselky St, 1st Floor., Maadi, Cairo, Egypt
Mobile: +(2) 012 23 40 93 95 Skype ID: k.salem1 Email: ksms01@gmail.com www.marketing2market.com (under re-construction)
Triangular Group in Saudi Arabia, and as the Commercial Manger of the company, the biggest challenge he
had was receiving the responsibility of the business without exports or sales records or files, as they were all
destroyed by previous top managers. The business was back on track in few months, and rebuilding and
restructure the imports and sales departments and teams took less than 6 months.
Khaled worked as the International Purchasing and Marketing Manager for “The Egyptian Packaging & Plastic
System Corp. – MAKKA ”. The company started with 3 employees, specialized in reselling Chinese strapping
machines. In about ten years Khaled was capable of expanding and booming the business, and ranking
“MAKKA” as the biggest Egyptian importer and distributor in its field, that was because of the contentious
development in the people and the system, and because of adding to the business more than 30 top
international Agencies to be represented exclusively by “MAKKA” in Egypt, for materials and machineries in
the field of Packaging, Plastics, Filling, Production Lines, and Food Processing.
Khaled joined Pyramid Poultry for 4 years as the Frozen Sector Marketing and Sales Manager, and introduced
“Shahd” Chicken to the markets in Egypt with great success.
For about 4 years, Khaled worked for IGI Group, in Ghana and Nigeria as the West Africa Regional Manger.
Opened new markets for the company business in the field of Real Estate, Construction, Dairy Products, and
Trading in Commodities (Urea Fertilizers, Cement, Iron Rod, and Sugar).
As the Marketing and Business Development Manger of Unionaire Group in Egypt, Khaled worked for two
years in the company’s A/C and Home Appliances Divisions. He successfully structured a new Marketing and
Sales Department, Designed, implemented, and facilitated the annual marketing plan. He Developed the
Corporate Identity, and branding (developing POS, Printed materials, Website, Products design, & Packaging).
He was responsible for designing and implementing the promotional and advertising campaigns, including UTL
and BTL activities. Managed the Marketing Research activities. Managed the events and sponsorship for brand
awareness. He was availing new media for press releases and company Ads. Identify and implement
innovative business development and sales strategies.
As a Chief Marketing Officer, Khaled joined Condor Electronics in Algeria for about two years. Khaled was
responsible for developing the Corporate Strategies, and the Marketing Strategy of the company. With great
success he was capable of restructuring the Marketing and Sales Departments; Business Development,
branding and launching new products (Smart phones, Tablets, and Notebooks); and expanding the company’s
outlets by opening new outlet in new cities every 2 months.
Through his entire career, Khaled was responsible of instructing and Training, soft and hard skills, for the Sales
and Marketing Managers and team for each company he served in. As a part of his job, he was responsible for
Planning and Implementing training programs and workshops in the field of Marketing, Sales, Business
Development, Purchasing, and International Marketing.
As the founder of M2M, Khaled started his private business in the field of Consulting and training from four
