Seth Voorhies gave a keynote at the CONNECT 2015 conference about performance in the real world. He explained that while performance is important, business outcomes are what really matter. Optimization efforts should only target areas that impact customers and drive business results. Voorhies also discussed the need to understand performance data in the context of competitors and then use those insights to take customer-impacting actions that improve business outcomes.
6. 21st
Century
Allstate
Esurance
Farmers
Geico
Liberty
Mutual Nationwide
Progressive
State
Farm
Travelers
80%
85%
90%
95%
100%
105%
110%
115%
120%
50% 60% 70% 80% 90% 100% 110% 120% 130% 140%
Threatened
Strong
Opportunity
Weak
Actual
Performance
(Indexed
to
Average
Score)
Perceived
Performance
(Indexed
to
Average
Score)
7. § Don’t
buy
a
tool…
§ Enable
a
process
that
impacts
your
customer’s
experience
8. CONNECT
2015
Data
Challenge
Lots
of
data
but
need
to
know
what
it
means
Need
to
understand
how
we
compare
to
the
compeMMon
Need
to
understand
root
causes
of
performance
problems
Once
I
know
what
it
means
I
need
to
make
it
acHonable
16. Where
Should
I
Focus?
Customer
Experience
Content
CreaMon
Internal
teams
Agencies
Content
Mgmt
Systems
Technical
ImplementaMon
Local
Load
Balancing
(mulM)
ISP
SelecMon
and
OpMmizaMon
RouMng
(BGP)
Local
Load
Balancing
DNS/
network
Server
Infrastructure
Compression
Capacity
ApplicaMon
Code
JVM
DB
systems
Internal/
External
HosMng
Third
Party
IntegraMon
Web
Services
Payment
Systems
Hybrid
Content
Content
Delivery
Cloud
Services
CDN
Route
OpMmizaMon
HosMng
Cloud
Shared/
dedicated
MulM-‐data
Center
Outsourced
Front
End
App
Dev
HTML
JS
AJAX
Flash/
Flex
Tracking
&
AnalyMcs
A/B
TesMng
Campaign
Tracking
Omniture/
Google
AnalyMcs
Container
Tags
Floodlight/
Dart
