2. Our mission:
Increase human fruitfulness
through holistic wellness
Fig coaches
people across
key dimensions of
wellness
3. Our founding goal:
create an extraordinary company
Ordinary business is about maximizing short-term profits.
Instead, we are building massive impact for
customers & team members.
We believe:
TEAM
Spectacular
Fulfilling
performance
experience
A fulfilling team experience can lead to
spectacular team performance &
transformed customers.
4. Fulfillment = Meaning x Flow
Meaning = Mission &
Community
Meaning comes from
Mission (doing what
matters) and being part of
an authentic Community.
Flow = Autonomy
& Mastery
Flow is about being in the
zone, where you and your
skills are growing as you
tackle ever bigger
challenges. The biggest
inputs to flow are Autonomy
& opportunity for Mastery.
5. How we invest in meaning
Shared Mission
• Increase human
fruitfulness through
holistic wellness
• Lowering time &
complexity associated
with wellness lifestyle
• Eliminating distractions
(for team members)
Authentic Community
• Shared values
• Inviting everyone to bring
their whole self to their
work
• Meals together
• Team workouts
6. Our values:
Pursuing the truth (even when it hurts)
Affirming Human Worth
Cultivating Authentic Community
Taking New Territory
7. How we invest in flow
Autonomy
• Clear Goals
• Wednesdays “Work from
Wherever”
• Prioritizing collaboration
time and value created
(not face time)
• Again, minimizing
distractions
Mastery
• Feedback rich culture
• Monthly book/discussion
club where we learn and
discuss how to improve as
thinkers, builders, etc.
• Monthly personal
development projects
(also funded by
company)
8. We believe
Profits for team
members
To invest in fulfilling
personal lives
Profits for Fig
To invest in fulfillment
FULFILLING
EXPERIENCE
Passion and
Creativity
Breakthrough
Innovation
Customer
Delight &
Transformation