Created as a design proposal that featured urban-surfaces and street-furniture derived from vernacular color studies of the Eat Street Neighborhood of Minneapolis. Done in Kevin Byrne’s Visual Thinking course at the Minneapolis College of Art and Design, 2008-2010

2. 2523 Nicollet Ave

3. 2217 Nicollet Ave

4. 2030 Nicollet Ave

5. Color Palette

6. Koboyashi’s Color Word Scale

7. Color Connotations
CHEERFUL
CASUAL
DELICATE
SIMPLE
YOUTHFUL
MILD
PLAIN
CAPTIVATING
CEREBRAL
STEADY
CLEAN
CLEAR

8. COLOR MESSAGE
CHEERFUL
CASUAL
SIMPLE
YOUTHFUL

9. BENCH DESIGN

11. SUMMARY
Eat Street’s current sign color palette (orange, green, & blue) does not
reflect the vibe of the area, especially in the winter season. A palette
of light orange, burgundy, dark blue, and bright orange speaks a more
cultural message that is more representative of the Eat Street area and
businesses.
The benches I designed use the color palette of the surrounding
architecture. Eat Street does not presently have any thoughtfully
designed benches, and I believe the colorful benches would bring a
friendlier feeling to the neighborhood. The Red Chokeberry is an urban
plant which buds all year round. I believe having urban plants on the
side of the benches would bring cheer to the dreary Minnesota winter.
Using Koboyashi’s The Colorist to decipher color connotations was
a good learning experience. The messages color sends can seem
subjective, but his process makes sense, and I can imagine using it in
future projects.