There are a lot of misconceptions about talent databases, networks, pools and communities in the world of work today. What truly differentiates them all? Talent databases are nothing new, but one-way job broadcasts do not a community make. In this session, I will faciliate a discussion around true talent community best practices that include developing a community strategy, creating a community structure, choosing a site and/or platform, defining a community management model, and then developing and executing a content marketing strategy to keep the community engaged ongoing beyond basic employment brand info and job postings.
5. Truths
• There are a gazillion people on social media today
• Recruiters do source using social media
• Candidates do use social to search for jobs
• Professionals do learn from one another and orgs online
• Companies still ban social media at work
• Companies are still mixed as to recruiting/engagement value
#SocialHRCamp
10. Talent Network/Community Origins
Early Computer User Groups:
Early Computer User Groups: IBM’s SHARE and UNIX
IBM’s SHARE and UNIX
Government and
Government and
Early Internal User Groups:
Early Internal User Groups: Higher Education
Higher Education
CompuServe, AOL
CompuServe, AOL
Early Online User Groups:
Early Online User Groups: and Yahoo Groups
and Yahoo Groups
#SocialHRCamp
18. Community Evolutionary Leap #5
Online Community Members Learn More About
Employer Brands Via Relevant Content Marketing
and Thought Leadership
#SocialHRCamp
19. Community Evolutionary Leap #6
Online Community Members Can Belong to More
Than the Big Three Networks, And/Or Your Own
#SocialHRCamp
22. Why, just the other day…
What is a successful talent community?
@RecruiterMoe: Not sure I agree. Talent communities are self-generating, found in the wild by
recruiters. We can ruin them w/ tampering.
@KevinWGrossman: You can, but talent communities can also be generated and maintained by
orgs. If the goal is ongoing development, not jobs.
@RecruiterMoe Concur, just think stocked ponds have uses, but they’re so, so limited. Only a
small slice will enter and participate.
@KevinWGrossman: Agreed. When you're looking for those needles in haystacks, then the small
slice will enter and participate.
@RecruiterMoe: Good point
@KevinWGrossman: No, thank you for keeping me honest, my friend. We’re in an interesting
talent acquisition and management transition today.
#SocialHRCamp
25. To learn more about building true
Talented Communities,
contact me today.
Kevin W. Grossman
Director of Marketing, BraveNewTalent
T: +1 (831) 419-6810
E: Kevin@BraveNewTalent.com
Twitter: @KevinWGrossman
Blog: BraveNewTalent.com/blog
Personal Blog: Reach-West.com
