Slides from my March 8th, 2011 Cloud Connect keynote.

1. Netflix in the clouds Kevin McEntee, VP Systems Engineering 1

2. August 2008 – DB Corruption

3. High Availability? 3 Big DB Big Java

4. Why Cloud?

5. AWS Virtuous Cycle More Large AWS Customers AWS Improvements

6. High Availability (and more!) Availability + Agility 6

7. No Silver Bullet : 1986 Dr. Fred Brooks Contrasts in complexity Accidental vs. Essential 7

8. Accidental Complexity Retired by 1986 8 moveq #0, d0 moveq #0, d1 loop: move.w (a0)+, d0 add.l d0, d1 dbra d2, loop

9. Accidental Complexity Is Generational What I was doing in the mid 90’s 9

10. Accidental Complexity : Circa 2011 Issues for developers Running out of space Obsolete equipment Bad bet on equipment Running out of power Cooling capacity Data center moves 10

11. Accidental Complexity : Circa 2011 Capacity Forecasting Requires accurate business forecasting 11

12. Netflix 2010 : 20 Million Subscribers! 12

13. Netflix 2010 13 Data Center

14. Opportunity To Eliminate Process and Control Each engineering team owns their deployment Software developers own capacity procurement Netflix loves killing process! 14

15. Netflix Culture : Freedom & Responsibility 15 Our model is to increaseemployee freedom as we grow,rather than limit it

16. Netflix Culture : Freedom & Responsibility 16 Responsible People Thriveon Freedom, and are Worthy of Freedom

17. Netflix Culture : Freedom & Responsibility No single point of control over cloud spending No HRC, No CARB 17

18. High Availability Eliminated Complexity, Process, Control Found Agility Developer & Business More Freedom! Jobs.netflix.com 18