![Background ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (6)
Ähnlich wie D1p41630incentivised Traffickevin Edwards 1224503282171616 9
Ähnlich wie D1p41630incentivised Traffickevin Edwards 1224503282171616 9 (20)
Mehr von Affiliate Window
Mehr von Affiliate Window (9)
D1p41630incentivised Traffickevin Edwards 1224503282171616 9
- 1. Understanding Incentivised Traffic in Affiliate Marketing Kevin Edwards Partnerships Director Affiliate Window
- 4. Rapid Growth
- 7. “ The cashback site told us to submit a ticket, so we did. We sent them all the necessary proof of purchase and everything they wanted.” “ Obviously, we are not getting anywhere and we have been screwed out of £45.” “ Is it time that we called in Moneyclaim.gov and put our claim in front of someone who will get us our rightfully owed cash?” “ RBS are con merchants. I refuse point blank to use RBS products now” “ DON’T USE RBS COMPANIES”
- 10. Brand or price led? 3%? 2.5%? 4%? 3.5%?
- 11. Brand or price led? 3.5%
- 12. Brand or price led?
- 14. Cashback example
- 15. Cashback example
- 22. Cashback Summary Cashback sites have used your cost of sale to create a consumer proposition: Use cashback sites to your advantage
- 25. January 2008 Airmiles Statement
- 26. January 2008 Airmiles Statement Merchant relationships sourced through networks
- 27. aerwerwer qwerqwerwer3 January 2008 Airmiles Statement
- 28. January 2008 Airmiles Statement Sales more than doubled for ‘double Airmiles’ promotion compared to normal earn rate periods
- 29. January 2008 Airmiles Statement In line with the increase in sales was a more than doubling of the sales value
- 30. Benefit from their brand equity built over time; ‘value add’ rather than pure cashback. Offer engaged content and build affinity partnership opportunities. Wide scope for future growth. Loyalty - Summary
- 32. Top two voucher code sites currently driving over £6m in sales every month with Affiliate Window Voucher Codes – The growth
- 34. Voucher codes – Displaying codes
- 35. Voucher codes – Displaying codes
- 37. Voucher codes – Bespoke codes
- 38. Voucher codes – Bespoke codes
- 40. Voucher Codes - Tracking
- 41. Voucher Codes – Monitoring
- 43. Voucher codes – Test & optimise ‘ Stretch and Save’
- 44. Be adaptable in your approach but closely monitor and optimise. Use for key pushes and promotions & mould for business goals. Work your commissions according to your ROI Voucher codes – Summary
- 46. Understanding Incentivised Traffic in Affiliate Marketing Kevin Edwards Partnerships Director Affiliate Window [email_address] 020 7553 0354
Hinweis der Redaktion
- Turned the relationship on its head – consumer becomes more demanding, expects cashback, sees relationship being with the cashback site, so responsibility for consumer experience is shared. Be aware of this when validating sales and declining transactions.
- Benefit of reaching actively engaged members and can potentially beat competitors for consumers who are less certain about what they want to purchase
- There are exclusions – Signet, Next
- Threefold increase in sales from both cashback site, near perfect match in activity despite being run through two entirely different sites.
- Set yourself a range and ensure you’re within it to allow margin for extra incentives or special promotions.
- Set commission rates accordingly