The document discusses the changing media landscape and how businesses need to amplify their content across paid, earned, and owned channels to compete effectively. It notes that people now have more choices than ever for content with over 500 billion websites and 4.75 trillion Google searches per year. The document advocates amplifying content through relationships with influencers and marketing your own marketing efforts in order to reach more potential customers.

1. Amplify or Die!

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5. The changing media landscape
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6. The changing media landscape
Paid
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7. The changing media landscape
Paid
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Earned

8. The changing media landscape
Paid
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Earned
Owned

9. You’re Competing
Against Everyone

10. 500,000,000
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11. 4,750,000,000
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12. 1,000,000,000,000
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14. 27,000,000 years
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17. AMPLIFY
everywhere

19. Relationships with Influencers
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22. The Book of Business Awesome. 2012
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28. Image courtesy of Maia Weinstock
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29. Market Your
Marketing!
Questions?