Medical Animation Market Opportunities Rise of the smartphone culture is boosting medical animation market; This report offers a comprehensive evaluation of medical animation market globally.

1. Medical Animation Market Trends And Forecast
2016- Latest Update On Technical Application Tools
Medical Animation Market: Overview
Digitization and interactivity are pervading every facet of consumers’ lives and the medical
industry, too, is not insulated from this change. With the broadband explosion giving birth to
newer ways of consuming content, medical animation has become a rapidly growing market.
Medical animation helps demonstrate complex medical procedures or the mechanism of action of
drugs in a visually rich format. From helping patients understand how a particular procedure is
performed to providing sales demos to medical devices salespersons, medical animation videos
can be targeted at varied audiences.
Although medical animation was initially a niche area within the animation and graphics
industry, it is now arousing the interest of various pharmaceuticals manufacturers, life sciences
research firms, medical organizations, and med device manufacturers. This has also encouraged
new firms – in both traditional and emerging markets – to step into this space in a bid to gain a
greater share of market revenues.
With a rising demand for interactive and three-dimensional medical and pharmaceutical media,
the opportunities in the medical animation market are only growing in number. This report delves
into the latest trends and opportunities that companies in the medical animation market need to
focus on. How the latest developments in motion picture technology are impacting direction that
the medical animation market takes is also explored in the report. By meticulously segmenting
the market into smaller sections for a closer study of each facet of the market, the report offers an
unmatched degree of detail in its analysis.
Global Medical Animation Market: Defining Trends and Drivers
The rise of the smartphone culture has unarguably been the most defining development
impacting the global medical animation market. There will be well over 2 billion smartphone
users in the world by the end of 2016, various estimates have shown. A sizeable percentage of
these users will, at some point in time, consume content centered on surgical procedures,
pharmaceutical drug action mechanism, or medical devices.

2. At the same time, the start-up culture in the healthcare and life sciences sectors has helped make
medical animation a mainstream trend to a great extent. The need to present information in a
visually appealing and informative format has been emphatically stressed on by the newer
generation of healthcare companies, which has in turn created a new and exciting battleground
for companies in the medical animation market.
However, the premium charged by companies offering medical animation services is not helping
the growth of this market. This is partly owing to medical animation still being regarded a
specialized skill. A shortage of certified professionals in the medical animation industry further
compounds this problem. However, with the level of medical literacy still being comparatively
low in non-traditional and underserved markets, the demand for medical animation is expected to
show a steady rise.
Global Medical Animation Market: Key Segments
The market for medical animation can be segmented based on the applications of this
technology, by type of animation, and by end user. The most common applications of medical
animation are for patient education, medical device or drug formula simulation, molecular or
cellular animation, emergency care education, surgical training, and forensic reconstruction. The
global medical animation market by type can be segmented into: 4D, 3D, 2D, and flash
animation.
The key end users of medical animation include, but are not limited to: Pharmaceutical
companies, life sciences and biological research companies, academic institutions, medical
device manufacturers, hospitals and surgical centers, and others.
Companies that are currently vying for a greater share of revenue in the global medical
animation market include Xvivo Scientific Animation, Ghost Productions, Inc., Invivo
Communications, Inc., Medmovie, Inc., and Elara Systems, Inc.
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