This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Then, the album title was placed under the logo in a different color with lines on either side. Finally, additional photos, website links, a magazine quote and rating were included to complete the poster.

1. This is the initial photo we decided to use for the main image of our promotional poster. We thought this picture was perfect as it truly highlights the style factor of our artist – the costume makes him look sophisticated, cool and respectable all at the same time – note lack of direct address (broadening target audience). The umbrella was a nicely added touch as it links to the CD cover showing the backdrop of London (identified for its bad weather). This image perfectly personifies our genre and music video. A simple white background was all that was needed to bring out the professionalism of the photo.

2. Here’s where it was decided that a general colour scheme needed to be established so it didn’t look too plain and deter the younger target audience. The red bar is added to liven up the poster and make it easier for the eye to catch (red = dynamic/eye-catching). It also allows for more space on the poster for other pieces of information to be placed i.e. images, text info etc.

3. The addition of logo was next on the list. This is so passers by; audience etc. can easily identify what artist this is because of the iconic logo which is going to be featured on all ‘Singnature’ products. In theory he becomes his own brand – popular and easy to remember from not just his music but his logo as well. The middle of the poster seemed perfect as it’s not in the way of anything important in the main image. It’s big, eye-catching and seems to compliment the colours on posters.

4. With amendments made from the first draft of our poster, the title of our CD Album was added to the poster. Amendments made include making the font readable (increasing the stroke outline, tampering with Bevel and emboss feature to make it bolder and stand out more). Placed just under the Singnature logo (with a different colour and signature lines either side) to indicate it’s linked to the artist but isn’t part of the artist’s name. The Stroke outline was placed so it wouldn’t fade into the white background.

5. The next thing to add was the actual single our music video is using. This is perfect for new and old fans alike. Singles are likely to played a lot on the radio right around the time the album is about to come out. Audiences become more inclined to by the album if their favourite single is pointed out to them. Especially since the colour of the single title is the same as the artist indicating a direct link to this artist making it even easier for audiences to recognise the song they hear so much on the radio already.

6. Additional images of the artist (in different profiles – mainly direct address) are added to the poster in order to liven up the poster a bit. It shows off the artist in variety of different poses, this may seek to attract a female audience who may become attracted to the artists looks and discover his music later. He has to keep up his image in order to attain a decent fan-base. Stroke, Drop Shadow, Bevel and Emboss all added to the border of the photos to make them stand out on the page.

7. Finally, the additional peripherals are added to make it fully look like a poster (the website, the quote from professional magazines, the rating). XXL magazine was chosen because it is already a respected R&B music magazine and would be a perfect example of somewhere our Album poster could be advertised and reviewed due to the similarities in genre. The website (Twitter/YouTube/Facebook) also added as a promotional tool to get more fans. Theses social networking sites would generally detail everything about the album, single and the artists bio getting more information on him. This makes the audience feel more connected to the artist and feel like they know him more. The rating is placed so that underage children don’t accidently buy it and hear the swear words.