1. Training Materials W Series February 20 10

3. Do-It-For-Me Website + Marketing © 2009 The Berry Company. To be used by The Berry Company personnel only.

7. Berry Webmail 10 9 500 400 100

9. Internet ScoreCard – Measuring Success What types of reporting can I expect? Overall Website Traffic We’ll report your overall website traffic activity by month so you can see how our promotional tools are generating customer leads to your website. Telephone Call Activity Your ScoreCard shows the call activity generated from the trackable toll free telephone number on your customer’s website. Your unique telephone number routes directly to your business telephone. Contact Form Tracking View customer contact forms generated directly from your website to your [email_address] email address. These are current and prospective customers contacting your business. Clicks Tracking Easily view all the traffic generated from your website promotional services including Internet Yellow Page Directories and Search Engines.

12. Berry Do it for Me Website Design Packages Typically 60+ minutes Up to 60 images for first design Up to 20 Pages - 1 Map Page - 1 Contact Us Page - gallery pages, coupon pages also available $199.00 / mo. Berry Dominate Typically 45-60 minutes Up to 40 images for first design Up to 10 Pages - 1 Map Page - 1 Contact Us Page - gallery pages, coupon pages also available $149.00 / mo. Berry Captivate Typically 45 minutes Up to 20 images for first design Up to 5 - Up to 3 content pages - 1 Map Page - 1 Contact Us Page - gallery pages, coupon pages also available $99.00 / mo. Berry Presence Interview Images Pages Retail Price Product Description

16. Sales Tips

18. Features and Benefits Berry Websites Feature Benefit WTM2U Web-based Self-Editing Tool Allows you to make changes anywhere at any time You can keep your website updated Quickly and easily No more waiting for someone to update your website. You can add as many pages as you want Unlimited Server Space & Bandwidth Many customers can view your web page at any time, and you can place as much information as you would like online Add as many pages and as much content as you want or upgrade to a larger website package and we’ll do it for you! Top Level Domain Helps ensure you are found easily and helps you establish strong branding We register your choice .com, .net, .org, .info, .biz to help you establish strong branding Unlimited Domain e-mails Gives a professional impression to clients and potential customers You can organize e-mails for business purposes or use them for employees Ex. [email_address] , [email_address]

19. Berry Website Features and Benefits Feature Benefit WTM2U 60 mins of modifications We will do the work for you We can handle your website changes for you saving you time Internet Scorecard Tracking You can track all phone calls, contact us forms and visitors to ensure your dollars are being spent wisely Toll Free Tracking Number Track all phone calls from website Never miss out on a potential customer. You can track all calls coming in to your tracking number. Find the number they called from, see missed calls, and even their location (city and state). Submit to Google, Bing and Yahoo! Website will be listed This means we will place your site to be listed in even more of the top engines. Enhanced Google Maps Feed More local exposure Customers can find your coupon listed as part of your Google Maps listing Submit to Bing Local and Yahoo! Local More local exposure We will request your site to be seen in even more local listings, giving you added local exposure

24. Ecommerce

29. Payment Processors  2CheckOut.com*  Authorize.Net or eCheck.Net  Bank of America  Beanstream  BluePay  BLUEPAY2  Concord EFSNET  Cybercash  CyberSource**  DPI  Echo  eCommerce Exchange (ECX)  Epoch/Paycom  EPP/GoRealtime  eProcessing Network  EPS SecureNet  EWAY  Fast Transact  FirePay  Heartland Payment Systems  IntelliPay  Internet Secure  IONgate  iTransact  LinkPoint / YOURPAY  MCPS  Merchant Partners  MONERIS  Moneris 2.0  NetBanx  NetBilling  NETWORKMERCHANTS  PARADATA  Payflow Link*  Payflow Pro*  Paymentech  PAYPAL*  PayReady  PayStream  PaySystems Pro (RevEcom)  PlanetPayment  Plug n Pay  PRIGATE  Processing Net  PROTX  PROTXCA  PSiGate  PSIGATEXML  QuickBooks Merchant Services  Right Connect  SecurePay  SHIFT4  SkipJack  StrataPay  SUREPAY  TrustCommerce  USA EPAY  uSight  Veri Payment  ViaKlix – 2  ViaKlix (Nova)  Virtual Merchant  VirtualCard  WorldPay*  WorldPay Invisible * Does not integrate with our recurring billing system ** Requires $49 setup fee for key generation

32. Sales Tips

35. Features and Benefits eCommerce Feature Benefit WTM2U? Customizable Matches your website Site visitors will have a seamless experience Searchable Customers can find products by keyword, category, or price More sales because customers can easily find products Secure SSL Encryption PCI/CISP Certified, McAfee Secure Monitoring You can rest assured your data, and your customers’ data is safe Manageable Full access to user-friendly order and store management and reporting; ability to export to excel, QuickBooks You can always keep your online storefront up to date

36. Sample Presentation Flow Value Proposition Sales: Have you thought about adding a shopping cart to expand sales outside of your local area? Customer: Yes, I’ve considered it. Sales: Introduce Value: We can customize an online store for you to match the look and feel of your websites within 5 days of your site being published! It’s fast and easy. You just have to tell us what you want to sell! Sales: What type of products are you selling in your store? Customer: Children’s clothing Sales: Introduce Value: Customers can find products by keyword, category, or prices, so you could set up categories for girls, boys, sizes, seasons, etc. Conversion is higher when stores are that easy to navigate .

38. Objection Handling Addressing Objections Sales: Have you thought about adding a shopping cart to expand sales outside of your local area? Customer: Yes, I’ve considered it. Sales: Introduce Value: We can customize an online store for you to match the look and feel of your websites within 5 days of your site being published! It’s fast and easy. You just have to tell us what you want to sell! Objection: I just can’t afford it right now. Sales: Of course you can. Let’s do the math on if you make just 2 online sales per month. Discuss ROI Sales: What type of products are you selling in your store? Customer: Children’s clothing Sales: Introduce Value: Customers can find products by keyword, category, or prices, so you could set up categories for girls, boys, sizes, seasons, etc. Conversion is higher when stores are that easy to navigate . Objection: I don’t have time do mess with creating an online store Sales: We do it all for you. All you have to do is spend a few minutes with our ecommerce specialist, tell us about your products, and we’ll have you up and running 5 days after that consultation.

39. Expectation Setting

43. Selling Points for Top Verticals