K^2 London welcome presentation from Kenshoo CMO Aaron Goldman delivered on April 2nd, 2014.

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Welcome:
Aaron Goldman

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Interwebs
ssid: Soho Hotel
conference: Kenshoo
pw: k2
#K2innovation

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Somewhere in America…

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What do these guys have in
common?

6. Infinite Innovation for Exponential Growth
#K2innovation
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a
graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does
not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time
and are subject to change.

7. Kenshoo: “The Only Leader”
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is
plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available
resources. Opinions reflect judgment at the time and are subject to change.
Forrester Wave™: Bid Management, Q4 '12 Forrester Wave™: Social Ad Platforms, Q4 '13
SEARCH SOCIAL
#K2innovation

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Kenshoo Intersections:
Stay on Course
Kenshoo.com/Intersections

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Proud to Earn Another
Double Sweep

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Agenda
Welcome – Aaron Goldman, CMO, Kenshoo1000
1015 Creating a Culture of Innovation – Yoav Izhar-Prato, CEO, Kenshoo
1045
Lunch, Networking, Book Signing
1100 Keynote – Lord Matt Ridley, Author, The Rational Optimist
Marketer Point-of-View – Jerome Laurent, Group Senior Director
Traffic Acquisition and CRM, Odigeo
1200

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Agenda
1300
Yahoo Bing Network – Tor Crockatt, Microsoft Advertising EMEA1430
1500 Break
1530
Kenshoo Product Innovation – Will Martin-Gill, SVP Product,
and Fiona Gill, VP, Client Excellence, Kenshoo
1330
Marketer Point-of-View – Nilan Peiris, VP Growth, Housetrip
Brainstorming and Bongos!

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Executive Point-of-View – Nick Smith, Manifesto
& ex-CMO British Gas
Closing Remarks – Rob Coyne, Managing Director EMEA, Kenshoo
1700
1730
Cocktails and Appetizers1745-1930
Agenda
Entrepreneur Point-of-View – Sanjit Atwal, Founder & CEO
of Squawka
1630
1600 Agency Point-of-View – Craig Lister, Head of EMEA, Reprise

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The name is Bond,
James Bond.

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Thank You to our Partner