1. BROADCAST YOUR BRAND www.fiskaz.com Company Profile : Social Media

2. SERVICES

3. CLIENTS UK Consensus British Red Cross Chesterton Humberts West London College London Training College All Bar One Hopkins Bicycles Online Shell Petroleum India Aircel Reliance Pictures Reliance Home Videos Femina Miss India Mainland China SSA Business Solutions Streax(Vasmol)

4. The DM Team

5. Founding Members

6. KennethHopkins : 25yrs Social Media Evangelist / General Manager Kenneth has worked as a Marketer for 7years, of which he has 5 years’ experience within the Social Media domain spanning experience across India and the United Kingdom. While in UK, he has been associated with Consensus Business Group (Hedge Fund), British Red Cross, All Bar One, West London College, Shell Petroleum, London Training College, Chesterton Humberts; all in the area of Social Media and Strategy. Kenneth has a BBA and a Double PG from the UK with specialization in Marketing Management. He is currently working towards his PhD producing a thesis on SMO a sustainable resource. Kenneth is referred to as a rising Social Media Evangelist by a college of his peers.

7. YashvirDalaya: 25yrs Social Media Head / ORM Yashvirhas several years of experience in the Customer Service industry and the leap to Social Media was only a natural advancement of his people skills. After completing his graduation he pursued a specialized course in the digital media industry to further sharpen his skills and gain a holistic understanding of the field in its entirety. He has worked with brands like Kingfisher Airlines, GE, Aircel, Reliance Home Video, Paramount films of India, Warner Brothers, Yardley London, among others. He is currently studying to further his skills in SEO and Analytics.

8. Our Team comprises of Experts Possess the following Skill-Set. 1. Exposure to an international socio-economic environment, education and experience.2. Deep insight into varied consumer behaviour - Ability to analyse & forecast consumer trends. 3. Multilingual – Ability to communicate with a variety of people nationally and internationally. 4. Utility of Neuro Linguistic Programming - Ability to apply subliminal marketing techniques.

9. 5. Great media planning & buying capacity - Ability to strategize and manage projects efficiently.6. Ability to provide the clear analytics to measure ROI 7. Internet Marketing, Media Buying, Social Media Marketing, 8. Online Reputation Management and Search Engine Optimization

10. Still Asking that Silly Question ?? Why SMO?? Why DM??

11. In the last few months, have YOU, either professionally or personallyDone the Following???

12. 1.Responded or answered to a direct mail letter or brochure? (Current research shows just a 3% respond rate)

13. 2. Did you follow up on a mainstream media advertisement such as TV, Radio, Magazine or Newspaper? (22%)

14. 3. Did you go to the Yellow Pages to look up a company to buy a product? (3%)

15. 4. Did you Google and search online when looking to purchase a product or service? (97%)

16. 5. Used Your Peer to Peer Network via Facebook, Instant Messenger, Twitter, LinkedIn or other Social Media to get a URL to a website for a product that you were looking to buy? (80%)

17. And here is the clincher….. 6. So why are you still using marketing for your company that you yourself have minimal response to?

18. Our Approach

19. IDEAS Because we understand that Each Brand is Different And because we Believe that Content is King, We are all about the IDEAS

20. Not Just Facebook and Twitter Though FB and Twitter are Important, we believe Social Media is Far beyond Just FB and Twitter Its about a holistic Digital Plan with custom Ideas and Metrics to track progress.

21. The Progressive Process

22. Each one of the three stages has its own nuances, so let’s take a look at what happens during each.

25. Some companies focus on the big four plus more. We will focus on the Big 4 plus Wikipedia at this stage.

26. The approach during this Launch stage is very executional with very little long-term planning. The primary objective is simply to get started.

29. About 10% of the focus is on creative and offer development,

30. 20% on tracking quantitative metrics such as traffic, inbound links, Facebook “Likes,” etc.,

33. But the focus is on mid-term instead of short-term results, which is an improvement over Stage 1.

34. The corporate objective at this stage is to engage prospects and customers in some way that gets them to connect with the brand.

36. Qualitative Metrics: These are the metrics that have an emotional component to them. For example, if 75% of the people who mention your product online call it “cheap” and only 25% call it “inexpensive,” that’s a qualitative metric that has an impact on your business.

37. At this stage you can choose to go in for regular or advanced ORM (Online Reputation Management) Regular ORM : Wouldinclude Brand Analysis Advanced ORM : Would include Brand Analysis & Competitor Analysis *We highly recommend the later since there is more value to a combined analysis.

39. about 30% is evenly split among creative and offer development, quantitative metrics and qualitative metrics,

40. Another 25% of a company’s focus is on improving conversion and optimization of campaigns,

43. Stage 3 : Metrics at this Stage Along with the Quantitative & Qualitative Metrics mentioned before there will also be ROI Metrics: In the world of social media, all roads should lead to ROI. After all, during business hours, social media isn’t just about being social, is it? We’re doing it to make money. And if you track what percentage of people you converted from a prospect to a customer on your e-commerce site, or how many people you converted from a prospect to a client on your B2B website, then you’ll be able to measure the success of your social media campaign on an ROI basis. At this point Advanced ORM (Online Reputation Management) becomes mandatory Since the overall analysis would be incomplete without this facility.

44. Standard Operating Procedure

45. Work with Us We are always eager to build new relationships. We would Love to Hear from You