1. © Samsung Electronics. All Rights Reserved. Confidential and Proprietary.
Samsung Galaxy S Training Events Tour
“Loved the different stations! Much better than a straight lecture + no movement.” TMO Retail Rep
“Great hands on learning…more effective than traditional methods” VZW Sales Rep
“Best training I have EVER attended!” Sprint Sales Rep
“BY FAR the best event I have ever gone to at TMO far better than HTC” TMO Manager
“The most outstanding event ever put on by any vendor…Bar None” ATT Executive

2. © Samsung Electronics. All Rights Reserved. Confidential and Proprietary.
Samsung Galaxy S Training Events Tour
• Objective: Utilized an entertaining environment and treated RSRs like consumers, in order to
excite, educate & entice Attendees to discover more and be excited to sell the Galaxy S.
• Carrier Participation: 4000 attendees in 60 sessions with survey results over 9.7+
Carrier TMO ATT Sprint Verizon
Cell South
(11/9)
TOTAL
Cities 23 8 6 1 1 39
Attendees 1971 1121 669 210 130 (est.) 3971
Sessions 33 15 9 2 2 61
Daily Average 86 140 112 210 130 (est.) 105
Surveys 1912 869 585 186 TBD 3552
Response Rate 97% 78% 87% 89% TBD 87%
I understand the key features of the Samsung Galaxy S 9.8 9.5 9.6 9.5 TBD 9.7
I feel comfortable selling the Samsung Galaxy S to my customers. 9.9 9.6 9.7 9.6 TBD 9.7
I understand how to differentiate the Samsung Galaxy S from other phones. 9.8 9.6 9.6 9.6 TBD 9.7
I am excited to demonstrate the Samsung Galaxy S to my customers. 9.9 9.7 9.8 9.6 TBD 9.9
I would recommend the Samsung Galaxy S to my customers. 9.9 9.8 9.8 9.8 TBD 9.9
I am likely to tell my friends about the Samsung Galaxy S. 10.0 9.8 9.9 9.8 TBD 9.9
I would recommend the Samsung Galaxy S 'training event to a coworker. 9.9 9.8 9.8 9.7 TBD 9.8