The document discusses Google Profiles and how to leverage them to market yourself, your company, and your products. It provides details on how Google Profiles work, how to create a profile, tips for optimizing your profile, and examples of profiles that are effectively using the feature. The key points are that Google will display profiles at the top of search results when someone searches for a name, profiles allow you to include text, links, and images about yourself, and creating a strong profile is a free way to promote yourself online.

1. Ken Herron | kenherron@gmail.com | @kenherron
Leveraging Google Profiles
Market your company,
your products,
and yourself!
May 18, 2009 | #CapeCarol

2. Ken Herron | kenherron@gmail.com | @kenherron
What’s happened?
• On April 21, Google upgraded their Profile
feature
• You can now elect to show your full name,
allowing your profile to appear when your name
is Googled
• You control what information – text, links, and
images – appears
• You already have a Profile if you have created
Google reviews, articles, items, or books
May 18, 2009 | #CapeCarol | 2

3. Ken Herron | kenherron@gmail.com | @kenherron
What do the
Profiles
look like?
May 18, 2009 | #CapeCarol | 3

4. Ken Herron | kenherron@gmail.com | @kenherron
So what?
• When your name
is Googled, your
profile appears at
the bottom of the
first page of
search results
May 18, 2009 | #CapeCarol | 4

5. Ken Herron | kenherron@gmail.com | @kenherron
Who’s rocking their Profile?
*Used with permission
Great avatar photo
Great linking
to social
media sites
May 18, 2009 | #CapeCarol | 5

6. Ken Herron | kenherron@gmail.com | @kenherron
Who’s rocking their Profile?
*Used with permission
Great photos and links
May 18, 2009 | #CapeCarol | 6

7. Ken Herron | kenherron@gmail.com | @kenherron
Who’s rocking their Profile?
*Used with permission
Great
keywords
May 18, 2009 | #CapeCarol | 7

8. Ken Herron | kenherron@gmail.com | @kenherron
Who needs a good smack?
People who:
• don’t claim their profile
• don’t fill in their profile
• don’t enable the name link – i.e., using
http://google.com/profiles/116374117927631468606
instead of http://google.com/profiles/stevegarfield
• don’t upload a great headshot photo
• don’t cross-link
• use multiple versions of their names
• don’t enable their profiles to be searched by their
names
May 18, 2009 | #CapeCarol | 8

9. Ken Herron | kenherron@gmail.com | @kenherron
How do I create my Profile?
1. Go to: http://google.com/profiles
2. Click quot;Create my profile”
3. Enter your Google user name and password
4. Fill out your first and last namel
5. Use the name most likely to generate search results, i.e., your resume name
6. Upload a photo to your profile by clicking quot;Change photoquot;
7. Complete your bio
8. Complete the section quot;A little personality”
9. Select the links you would like to display
10. Click “Create profile” to save your information
11. Click the blue quot;Add more info to my profile”
12. Select the contact information tab
13. Complete your contact information and save your changes
14. Select quot;Display my full name so I can be found in searchquot;
15. Verify your name
16. Google your name, and check out your profile
May 18, 2009 | #CapeCarol | 9

10. Ken Herron | kenherron@gmail.com | @kenherron
How do I create my Profile?
Video: http://tinyurl.com/YouTube-VanityURL
May 18, 2009 | #CapeCarol | 10

11. Ken Herron | kenherron@gmail.com | @kenherron
What else should I know?
• Google says 25% of searches are for
people
• For now, Profiles are U.S.-only
• The 4 most complete profiles (with a
“more” button) will be displayed for each
name
• If all of a name’s profiles are complete, the
4 most popular (i.e., click-through rate) will
be displayed
May 18, 2009 | #CapeCarol | 11

12. Ken Herron | kenherron@gmail.com | @kenherron
How else can I increase
my name’s SEO*? *Search Engine Optimization
• Know your competition – Google
yourself, weekly
• If necessary, consider using a more
unique version of your name
• Be consistent with your: name, tagline,
messages, and keywords
• Crosslink all of your sites/profiles
• Publish!
May 18, 2009 | #CapeCarol | 12

13. Ken Herron | kenherron@gmail.com | @kenherron
What did we just learn?
• Google will display a profile – tied to
your name – on the first page of
search results, benefiting anyone with
something to sell or promote
• Creating a profile is fast, easy, and
free; and enables you to creatively
use text, links, and images
May 18, 2009 | #CapeCarol | 13

14. Ken Herron | kenherron@gmail.com | @kenherron
Biography
• http://tinyurl.com/AboutGoogleProfiles
• http://tinyurl.com/infopackets
• http://tinyurl.com/wikiHow-GoogleProfiles
• http://tinyurl.com/YouTube-VanityURL
• http://tinyurl.com/Searchblog
• http://tinyurl.com/Brand-YourselfBlog
• http://tinyurl.com/iMediaConnection
May 18, 2009 | #CapeCarol | 14

15. Ken Herron | kenherron@gmail.com | @kenherron
May 18, 2009 | #CapeCarol | 15