Here's 25 Pinterest marketing tips from social media experts like Ekaterina Walter and John Rampton. By Kelsey Jones of MoxieDot. To learn more about MoxieDot, visit http://www.moxiedot.com Sources: http://blog.hubspot.com/marketing/how-to-generate-leads-with-pinterest-ht http://www.pubcon.com/15-tips-for-pinterest-with-john-rampton http://www.searchenginepeople.com/blog/pinterest-marketing-tips-how-to-grow-your-audience-and-measure-success.html http://socialmediatoday.com/ekaterina/1690291/7-pinterest-marketing-tips-smbs http://www.toprankblog.com/2013/01/pinterest-101-nmx/

2. 
Executing a marketing strategy on
Pinterest doesn't mean you have to limit
your efforts to its confinement. Tell your
fans and followers on Facebook and
Twitter to come join the party. Incorporate
plugins like the "Pin It" button on your
website to let visitors know you have an
active presence on Pinterest.

3. 
Your Pinterest profile shouldn‟t be a copy of
your website: it can be used to show a
more fun side to your business. As well as
showcasing your own work, you can use it
to show more wide-ranging interests, such
as a commitment to environmental
issues, pictures of the place you live, local
events you support, or your staff‟s pick of
movies, books or music.

4. 
You might be concerned if your business is
service based, rather than product
based, that you won‟t be able to use it to
drive sales. But you can use Pinterest to
show behind the scenes at your
company, with boards about your
staff, local environment and industry, or
other ways of using interesting images to
help people find out about what you offer.

5. 
Create images that Pinterest users naturally
notice: Tall images get repinned more. Think
about it -- they get more space in the news
feed when people are scrolling, so people
have more opportunities to engage with
you. In fact, the 2:3 aspect ratio works
better than super skinny, yet tall images.

6. 
Show people how they can make
something or give them the tools to do it -no matter what industry you're in -- and
Pinterest users will love it. They like helpful,
engaging content that just happens to be
visual. So think about a board topic that
can feature helpful content that will also
generate leads.

7. 
Make sure your content is compelling
enough to share. Users lust after highquality material that taps into their emotions
to a point where they want to connect and
experience more. If content is king, then
quality content is the almighty emperor with
the power to put his highness in
checkmate.

8. 
You can have a mix of learning
techniques on a Pinboard, such as
videos, infographics and storyboard
images. The content can then be
shared both within Pinterest, or onto
other networks.

9. 
Although Pinterest recommends only using
images directly from websites rather than
from image searches, making sure your
images can be attributed to you not only
helps to prevent potential copyright
issues, but means that if images are used
indirectly on Pinterest, you know that they
can be traced back to your website if
someone is interested in your services.

10. 
You can go beyond product images to
get your message out there: You Tube
videos can be pinned to boards in the
same way as any other thumbnail so you
can show off your expertise with „How
To‟ videos for aspects of your business.

11. 
Watermarking your images: In order to
protect the images you post on Pinterest
you can use a watermark to describe
the photo and include your information.
Some of the tools that can be used
include:
picmonkey.com, iwatermark, pixlr.com.

12. 
People like to laugh: Funny quotes
tend to be crowd pleasers for any
target market.

13. 
Share videos, they get more
interactions!

14. 
Pin images of trending news, it
will help you garner lots of
repins and followers.

15. 
Your pin's description. Keep the copy short
and sweet -- usually between 100 and 200
characters works best -- while also making
room for a shortened URL. This is the place
where
you
want
to
include
a
shortened, trackable URL in your pin, as
Pinterest doesn't restrict these links like it
does with the actual pin URL. Providing a
link in the description gives your followers
even more opportunities to click, and
maybe even become a lead.

16. 
Let people discover your pins more easily
by including a relevant hashtag or two.
Don't go overboard though -- Salesforce
has found that on Twitter, tweets with
one or two hashtags receive 21% higher
engagement than those with three or
more hashtags.

17. 
Generate “Direct Leads” through content
on Pinterest that links directly back to a
landing page on your website. On that
landing page, visitors can share their
personal information (a name, email
address,
phone
number,
etc)
in
exchange for an offer -- whether that be
an ebook, coupon, infographic, or any
other piece of content.

18. 
Connect all of your accounts and share.
Connect it to your social accounts and
you‟ll gain several new followers as you
share- the more you share the higher
your social signals will be.

19. 
There are SEO benefits: Pinterest is
indexed by Google and should be
part of your backlinking and social
linking strategy.

20. 
This one trait is common across the vast
social media landscape – follow a user, and
there is a good chance they will follow you
back. it's always a good idea to follow the
power movers in your niche. You also want
to connect with users who have an
engaged following of their own because it
could mean more exposure for your brand
should they follow you back and start
pinning your stuff.

21. 
Repins encourage following: After
someone re-pins an image from one of
your boards they are prompted to begin
following you as well.

22. 
Generate conversation: You have the
opportunity to begin engaging with users
by following them or furthering your
research on their website.

23. 
The new analytics feature offers an intuitive
dashboard that lets you measure pins and
repins from your website, track the number
of visitors Pinterest is sending to your
website, determine reach, and keep up
with your most clicked and repinned
content.

24.  Search
by tags to find things
that are relevant for your
business and what people
are tagging in your niche.

25. 
Ninja pinner – automatically follow people
that follow you. Auto-commenting isn‟t
recommended, but auto following is easy
and will make your followers feel the love
right back.

26. 
Another way of measuring your success doesn't
necessarily involve using Pinterest Analytics or any
other conventional tracking tools. This method
involves determining how the platform itself effects
your overall marketing strategy. For instance, is it
helping increase your fan base on Facebook?
How's it impacting email subscriptions? What about
sales? You may not notice immediately, but if you
look in the right places, you will see that over
time, Pinterest can weigh substantially into your
marketing ROI.

27. 
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http://blog.hubspot.com/marketing/howto-generate-leads-with-pinterest-ht
http://www.pubcon.com/15-tips-forpinterest-with-john-rampton
http://www.searchenginepeople.com/blog
/pinterest-marketing-tips-how-to-grow-youraudience-and-measure-success.html
http://socialmediatoday.com/ekaterina/16
90291/7-pinterest-marketing-tips-smbs
http://www.toprankblog.com/2013/01/pint
erest-101-nmx/