The document provides an overview of public relations (PR) for bloggers. It discusses what PR is, the difference between PR and marketing/advertising, how to engage with PR professionals, and tips for monetizing a blog through PR opportunities. Specifically, it recommends that bloggers recognize their influence and areas of influence, be responsive to PR pitches while maintaining relevance and honesty, and understand the value their blog provides when establishing advertising rates or working with brands.

9. Characteristics of a PR Friendly Blogger PR Friendly Blogger Recognizes the difference between PR and Advertising Respects the limits of a Public Relations Professional Responds to pitches, briefly is fine Makes relevant pitches that help both the blogger and the agent Has a strong following of other influencers & a rapport with her audience Is influential, and recognizes her areas of influence Engages consistently in social media and has a clear understanding of acceptable standards

19. Thank You!