This is the slideset from a presentation I did for the 2010 expat exposition "Lyon à la Carte" in Lyon, France. Called "Branding Yourself & Your Global CV", it shares the 8 rules for branding your online presence in an international job market.

1. Lyon à la Carte Expats Presents

2. Branding Yourself & Your Global CV Kelly Rigotti

3. BrandingYourself & Your Global CV 2 Questions

4. BrandingYourself & Your Global CV Question 1 Whatis Web 2.0, social media, social networking, Twitter, Facebook and whateverelseyouwant to throwat me?

5. BrandingYourself & Your Global CV Question 2 Whyshould I use personalbranding, online networking or social media in myprofessional life?

6. Beforewestart…

7. Me, Myself & I Beforewestart…

9. Google ‘Kelly Rigotti’

10. Google ‘Kelly Rigotti’

11. Google ‘Kelly Rigotti’

12. Google ‘Kelly Rigotti’

13. Whatis Web 2.0? Common Definitions of UncommonTerms

14. Common Definitions Web 1.0, 2.0 & 3.0

15. Common Definitions Web 1.0, 2.0 & 3.0 Social Media & Social Networks

16. Common Definitions Web 1.0, 2.0 & 3.0 Social Media & Social Networks User Generated Content

17. Common Definitions Web 1.0, 2.0 & 3.0 Social Media & Social Networks User Generated Content Networking

18. Common Definitions Web 1.0, 2.0 & 3.0 Social Media & Social Networks User Generated Content Networking RSS

19. Common Definitions Web 1.0, 2.0 & 3.0 Social Media & Social Networks User Generated Content Networking RSS PersonalBranding

20. WhyShould I Use Web 2.0?

21. WhyShould I Use Web 2.0? Because…

22. WhyShould I Use Web 2.0? Because… YourPersonal Brand = YourPersonalReputation

23. WhyShould I Use Web 2.0? Because… YourPersonal Brand = YourPersonalReputation How do you control that?

24. 8 Steps for ControllingYour Online Brand

25. Know thyself. (And how othersseeyou.)

27. Yahoo! Pipes

28. Social Mention

30. Yahoo! Pipes

31. Social Mention

33. Know whereyou’regoing. To create an effective web presence & personal brand, askyourself:

36. What do I wantpeople to know about me?

38. What do I wantpeople to know about me?

39. What do I not wantpeople to know about me?

41. Show whereyou’ve been. Get to at least 85% on LinkedIn

43. Photo

44. Website

45. Email address

46. Groups

48. Photo

49. Website

50. Email address

51. Groups

52. +5% for eachrecommendationCreatea website to highlightyouraccomplishments and act as an online CV

53. Stick out.

56. Be two-sided. Social networking is10% about you…

57. Be two-sided. Social networking is10% about you… 90% about the otherguy.

58. Be two-sided. Social networking is10% about you… 90% about the otherguy. Engage in conversation.

59. Talk to your audience.

61. France: Viadeo

62. United States: LinkedIn

64. Musicians: ReverbNation

65. Local Connectors: MeetUp

67. Be consistent.

70. Claim yourpersonalizedLinkedInURL

72. Claim yourpersonalizedLinkedInURL

73. Claim yourpersonalizedFacebook URL

75. Claim yourpersonalizedLinkedInURL

76. Claim yourpersonalizedFacebook URL

77. Create a Twitter profile usingyourname

79. Claim yourpersonalizedLinkedInURL

80. Claim yourpersonalizedFacebook URL

81. Create a Twitter profile usingyourname

82. Buy a URL in yourname

84. Google

85. never

86. forgets

87. Set yourprivacy settings. Check themoften.

88. Manythanks!

89. Lyon à la Carte Expats www.lyonalacarte.com contact@lyonalacarte.com