Summary presentation from project team based in Belem, Brazil for one month working with the Nature Conservancy.

1. IBM Corporate
Service Corps
Summary Presentation
16th October, 2014
Roadmap for The Nature Conservancy
to improve environmental management
with Brazilian municipalities in Pará
11 © Copyright IBM Corporation 2014

2. Environmental Management Roadmap
The IBM CSC team on the group in Belem for the TNC come from 7 countries with skills in
consulting, IT, marketing, communications and project management
The global team on the ground in Belém
Kelly Cristina
Steve Dom Firas
Yoko Marian Andrew
Silvio Mike
Belem, TNC
Amazon HQ
CSC Team Brazil 18 is comprised of a special mix of high skilled employees with various areas of expertise
from around the world
 10 participants from 7 different countries (Australia, Brazil, Japan, Philippines, Romania, UK, USA)
 Skills in Consulting, IT, Marketing, Communications and Project Management
22 © Copyright IBM Corporation 2014

3. Environmental Management Roadmap
The Nature Conservancy is a 60 year old charity operating across 35 countries with
over $1Bn in annual donations and 1M members
The Nature Conservancy addresses the most pressing conservation threats at the largest
Ginni is on the board of TNC’s
Latin America Conservation
Council
scale
Conserving the Amazon
ecosystem is a key objective of
TNC which cuts across their three
strategic priorities:
1. Use nature to secure clean water
supplies for 25 of Latin America's
most at-risk cities
2. Double food production with no
habitat loss
3. Design Latin America's major
energy, mining and transport
infrastructure to have no net
impact on natural capital
33 © Copyright IBM Corporation 2014

4. Environmental Management Roadmap
IBM corporate communications were heavily involved in this CSC engagement to
drive awareness inside and outside of IBM
First of a kind website and blog
15,000 page views
http://corporateservicecorps.org/
9 questions asked with over 130
comments made
#HelpCSCBrazil
Crowdsourcing solutions
Global participation
IBM and Smarter Planet
Facebook pages
IBM w3, IBM.com and TNC
website presence
Brazil and American news articles
44 © Copyright IBM Corporation 2014

5. Environmental Management Roadmap
Our progress over the 4 weeks in Belem…
10
Project
Team
Members
35+ Interviews
24
Surveys
Completed
5 Project
Deliverables
To Do In Progress Complete
100+
Individual Tasks
Proof
of Concept
RIO
1
2
3
Trip into the Forest
Karaoke Sessions
Trips to Mosqueiro
Strategic
Roadmap
Technical
Roadmap
Marketing
Execution Plan
12 Videos
55 © Copyright IBM Corporation 2014

6. Environmental Management Roadmap
“Portal Ambiental Municipal” now has a roadmap to rapidly expand from
its presence in ~100 municipalities to 2500+ municipalities
PAM has expanded
beyond CAR to
additional areas
Green
supply
chain
Payments for
Environmental
Services
PAM started as an easy to
use tool to register CAR
PAM has a roadmap to
expand the municipal
government
functionality further
PAM is capable of
expanding across
municipalities in
Brazil and beyond
Open source
Licencing
Offline
Analytics
2007-2011 2012-14 2015 2016+
66 © Copyright IBM Corporation 2014

7. Environmental Management Roadmap
Next steps for TNC and the AA CoC
For The Nature Conservancy:
 TNC to present back their next steps in a call in the coming weeks
For IBM:
 The CSC team will follow up and measure our impact on the organisation
 Corporate citizenship team to follow up on the report delivered to Ginni from the corporate
services VP - Stanley Litow
For CSC Applications:
 In April/May of 2015 apply at: http://ibm.co/ZXQF0m
77 © Copyright IBM Corporation 2014

8. Environmental Management Roadmap
As a new tradition, I am sharing the best of my Tumblr feed to show an
appropriate mix of work & play
88 © Copyright IBM Corporation 2014