1. Public Affairs as a Value Driver
PUBLIC AFFAIRS &
THE BUSINESS MODEL

2. CHANGES IN PUBLIC POLICY OR THE
REGULATORY ENVIRONMENT ULTIMATELY
IMPACT BUSINESSES, THEIR STRATEGIES
AND THEIR STAKEHOLDERS.
Public Affairs & the Business Model, Berlin, January 2013, Page 01

3. HOW POLICY ISSUES IMPACT BUSINESS.
Public affairs assists the boardroom in assessing the risks and
opportunities of policies and regulation, making decisions and then
executing them.
BOARDROOM PERSPECTIVE
Sales and Marketing
Operations
Logistics
Services
R &D
Public Affairs & the Business Model, Berlin, January 2013, Page 02

4. HOW STAKEHOLDERS IMPACT THE BUSINESS
MODEL.
Stakeholder impacts – synchronizing public affairs, public relations, and
investor relations.
INVESTORS
POLICY BUSINESS MEDIA
MAKERS
MODEL
STAKE-
HOLDERS
Public Affairs & the Business Model, Berlin, January 2013, Page 03

5. GOOD POLITCAL ADVICE IS VITAL TO
GUARANTEE A COMPANY’S SHORT AND
LONG-TERM COMPETITIVE SUCCESS.
Public Affairs & the Business Model, Berlin, January 2013, Page 04

6. PUBLIC AFFAIRS AS A VALUE DRIVER.
How can public affairs add value to my business?
Identify Identify and
Public Safeguard
Opportunities Affairs against Risk
AN EFFECTIVE PUBLIC AFFAIRS STRATEGY ADDS VALUE THROUGH:
Freedom to Operate
Image and Reputation Management
Cost Management
Public Affairs & the Business Model, Berlin, January 2013, Page 05

7. Thank you for your time
and attention.
nuances public affairs
Neue Grünstraße 17/18
10179 Berlin, Deutschland
T +49 30 257 407 20
F +49 30 257 407 29
E mail@nuances.de
www.nuances.de
Public Affairs & the Business Model, Berlin, January 2013, Page 06
nuances GmbH & Co KG