Annual Report 2012-2013 DEFINITIEF

AIESEC The Netherlands
Annual Report
c
2012
2013

2
Table of contents
Preface Board of Advisors
AIESEC The Netherlands 2012-2013
The Board of Directors
What is AIESEC?
The Organisational Structure of AIESEC
The Legacy of AIESEC 2012-2013
Current State of AIESEC Globally in Numbers
Current State AIESEC The Netherlands
Introduction AIESEC Exchange programmes
Some experiences
Incoming Exchange
Outgoing Exchange
The Ambassadors Programme
The Nour Project
Make a Move Events
Make a Move Future Direction
Financial report

What Else Have We Done?
The Local Committees
Amsterdam
Groningen
Leiden
Maastricht
Nijmegen
Rotterdam
Tilburg
Twente
Utrecht
Wageningen
Delft
Partnership Opportunities With AIESEC
Partners of AIESEC
Board of Advisors Members
AIESEC The Netherlands
AIESEC Committees - Contact Information
3
4
5
6
7
8
9
10
10
11
12
13
14
15
16
18
22
23
25
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40

3
Board of advisors preface
T
oday, as much as ever, we need great leaders. People who drive change
by connecting hearts and minds. People who have the sense of respon-
sibility to act. People who build international relationships, bridging cul-
tures and crossing borders in a globalized economy.
One of the important ways in which leaders can push for change is by role-modelling
what they would like to see happen in the world. This is why I find it so inspiring to wit-
ness AIESEC’s drive and sense of responsibility, as well as the organization’s capacity to
connect people through a global network in over 100 countries and territories.
As a case in point, in 2012-2013 AIESEC The Netherlands took up the mission to ‘Lead the Change’. Operat-
ing with the business-like spirit of a genuine multinational, the Board displayed the energy to respond to
changes by deciding on a specialised approach to the annual Make a Move career events. It took the re-
sponsibility to relocate its headquarters to Amsterdam and to kick off its operations in Delft. And it showed
its dedication to building international relationships by optimizing its exchange programs and hosting an
international conference.
On behalf of the Board of Advisors, I congratulate the AIESEC The Netherlands’ 2012-2013 Board with such
a successful year. I am looking forward to the inspiring example the Board of 2013-2014 will set!
Rob Theunissen
Partner, McKinsey & Company
Board of Advisors AIESEC The Netherlands

4
The power of youth leadership.
I
n today’s world, we are faced with many
challenges and new developments. We
live in a time of connectivity, technology,
financial insecurity and more. In these
times, a different kind of leadership is
needed. We need leaders who think fast, have a glo-
bal mind-set, are entrepreneurial and stay true to
their values.
AIESEC is a global youth organisation that aims to
develop leadership qualities in young people to have
a positive impact on society. In AIESEC, we develop
young people by providing professional internships,
development projects, leadership opportunities and
career activities.
This year was a year of change. We took on the chal-
lenge to go the extra mile, to innovate and become
more relevant for our customers. We thought with-
out limits and went the extra mile. This generation
has proven to be a tight network, working together
to achieve a common goal.
We developed the ITalent programme, providing
IT talent to companies in The Netherlands. We set
up national exchange programmes and sent more
students on development internships than ever be-
fore. We launched our interactive career platform
makeamove.nl to connect students and companies
physically and virtually. We organised an interna-
tional conference, bringing together over 300 young
leaders from all over the world.
Over the past year, we sent 78 students abroad on
a professional internship, 311 students on a devel-
opment internship and received 77 students in The
Netherlands for a professional internship. We de-
veloped 278 students through participation in our
board activities, gathered a record amount of sub-
scriptions for the Ambassadors Programme and se-
lected an amazing group of Nour participants. Over
4200 students participated in our Make a Move ca-
reer activities and we are engaging more than 3000
students on our interactive career platform current-
ly. More importantly, this report highlights the sto-
ries behind these numbers. The experiences people
have lived, the impact AIESEC has created.
This is the story of a generation of people that have
put all of their passion and energy in something big-
ger than themselves. They developed themselves by
developing others. They lived an incredible AIESEC
experience, and provided many others that oppor-
tunity as well.
I am thankful to all of our partners, alumni and
other supporters who enabled these great experi-
ences. I am incredibly proud of this generation, of
all these people and what they lived and achieved.
I have gotten to know their stories and I have seen
the impact that AIESEC creates. I am confident that
the next generation will bring new opportunities to
AIESEC and will take the next step.
It was an unforgettable year.
Charlotte Eijsvoogel
President
“
This is the story of a
generation of people
that have put all of their
passion and energy into
something bigger than
themselves.
Aiesec the Netherlands 2012-2013
CharlotteEijsvoogel
LaurensvanVloten
DisseveltMariekeDoelmanKellyDixonPaulHeijlandsPascalSteeghsSannevanErp
Lead the Change
”

5
F
irst of all, thanks to all the members, part-
ners and alumni for making the 65th year
of AIESEC in The Netherlands possible. It
is with your commitment, loyalty and en-
gagement that we are able to deliver upon
our mission: impacting the world through leadership
development. In The Netherlands we do so by fa-
cilitating internships, organising recruitment events,
creating leadership positions and enabling member
development programmes. One can read about the
debate on the causality between the current eco-
nomic crisis and the lack of ethical leadership every
day. It is this and much more, which underpins the
need for and added value of organisations like ours.
It is with that in mind that I wish for at least another
65 years of AIESEC.
The term 2012–2013 has been a very good start
of these 65 more years. Despite the on-going eco-
nomic turmoil we were able to sustain our results.
Total in- and outgoing exchanges increased slightly
to 466. In addition, we launched a new three year
partnership with Rabobank for the Ambassadors
programme and organised and hosted a successful
international leadership conference for the West-
ern-Europe / North-Africa region. Despite the loss of
some partners in Make a Move we were still able to
facilitate labour market events for over 4200 (sen-
ior) students.
Strategically, 2012-2013 was an excellent year. In or-
der for AIESEC to remain successful, to reinvigorate
growth and to regain strength in our recruitment ac-
tivities, a lot of emphasis has been put on realizing
the transition from offline to online activities. Ma-
jor achievements in this respect are: the launch of
makeamove.nl; the roll out of Salesforce in all cities;
the development and implementation of a cloud so-
lution for all Incoming Exchange formalities; and the
establishment of dedicated teams for the execution
of our online strategies. All of which are pivotal for
the future success of AIESEC and Make a Move in
The Netherlands.
Finally, a special thanks go out to Charlotte, Laurens,
Marieke, Kelly, Pascal, Sanne and Paul for their dedi-
cation, hard work and fruitful cooperation. It has
been a privilege to witness you grow during your
leadership journey.
Warm regards ,
Mathijs Seegers
President Board of Directors
“
”
Strategically,
2012-2013 was an
excellent year.
BOARD OF DIRECTORS
MathijsSeegersGert-JanvanSprundelBramvanOenenChristiaanHennyMarijeKerkveldPeterHardyStijnDietz

6
What IS AIESEC?
Activating Leadership
We lead by example and inspire leadership
through our activities. We take full responsibil-
ity for developing the youth leadership potential
of our members.
Demonstrating Integrity
We are consistent and transparent in our deci-
sions and actions. We fulfil our commitments
and conduct ourselves in a way that is true to
our ideals.
Enjoying Participation
We create a dynamic environment through ac-
tive and enthusiastic participation of individuals.
We enjoy being involved in AIESEC.
Living Diversity
We seek to learn from the different ways of life
and opinions represented in our multicultural
environment. We respect and actively encour-
age the contribution of every individual.
Striving for Excellence
We aim to deliver the highest quality perform-
ance in everything we do. Through creativity and
innovation we seek to continuously improve.
Acting Sustainably
We act in a way that is sustainable for our or-
ganisation and society. Our decisions take into
account the needs of future generations.
A
IESEC is the global youth network
impacting the world through lead-
ership development experiences.
AIESEC has been facilitating youth
leadership activities as well as inter-
national internships & volunteer experiences for
over 65 years, developing a global learning envi-
ronment across 124 countries & territories.
AIESEC’s Scope
AIESEC is a global, non-political, independent,
not-for-profit organization run by students and
recent graduates of universities around the
world. We are supported by thousands of part-
ner organisations around the globe who look to
AIESEC to support the development of youth and
to access top talent through our global intern-
ship programme.
Our alumni are leaders within their organisations
and communities. They use the experience, skills
and inspiration AIESEC has provided them to be
agents of positive change within today’s society.
What We Envision
Peace and fulfilment of humankind’s potential.
Our Values

7
A
IESEC in The Netherlands has one na-
tional board, called the Member Com-
mittee (MC), and since the addition of
Delft this year we have 11 Local Com-
mittees (LC’s). The board members of
the National and Local Committees are all under-
graduate or graduate academic students who work
full time or part time for AIESEC, depending on their
function and position. Every Local Executive Board
(EB) is responsible for its overall performance and
the 11 LC’s are registered as independent commit-
tees while being connected through the MC.
General Board
To ensure continuity, healthy governance and ac-
countability structures, AIESEC The Netherlands has
a General Board which consists of the MC and the
Board of Directors (BoD). The Board of Directors is
comprised of seven AIESEC Alumni who take part in
the board for a two to three year time period. The
General Board meets every six weeks to discuss long
term strategic topics and investments.
Member Committee
The MC consists of seven academic students and
recent graduates that form the leadership body of
the national organisation; they have been active in
AIESEC in their LC’s, held positions in national teams
or were working for AIESEC in another country. Since
this year, the MC is based in Amsterdam, where they
coordinate, lead, support and represent AIESEC The
Netherlands for a time period of one year.
Global Network
AIESEC The Netherlands is one of the 124 countries
and territories in the AIESEC Network. The interna-
tional network meets throughout a set of meetings
to discuss global strategies. These meetings are
organised by AIESEC International that is the inter-
national board of 21 undergraduate or graduate
students that represents AIESEC globally. They sup-
port the international network by means of Global
Information Systems, conferences, country coach-
ing, regional products and specific country support.
Organisational Structure AIESEC
General Board
Board of
Directors
Member
Comittee
Vice Presidents
President
Vice
President
Finance
& ER
Outgoing
exchange
Incoming
exchange
Make a
Move Key
Account
Manager
Make a
Move
Event
Manager
Make a
Move
Brand
Manager
AIESEC
Amsterdam
AIESEC
Groningen
AIESEC
Delft
AIESEC
Leiden
AIESEC
Maastricht
AIESEC
Nijmegen
AIESEC
Rotterdam
AIESEC
Tilburg
AIESEC
Twente
AIESEC
Utrechte
AIESEC
Wageningen
Local
Committees
Executive
Board
Teams
President Vice
President
Nour/Amb/
Meet a Men-
tor/ Board
Battle OPT
Outgoing
Exchange
Coordinator
Incoming
Exchange
Coordinator
Make a
Move
Coordinator
Nour/Amb/
Meet a Men-
tor/ Board
Battle OPT
Outgoing
Exchange
Team
Incoming
Exchange
Team
Make a
Move
Team

8
“
”
We recognized the
need for certain fun-
damental changes in
AIESEC The Nether-
lands’ operations
T
he year 2012-2013 was a period full of important changes for AIESEC
The Netherlands. At the beginning of our term we recognized the
need for certain fundamental changes in AIESEC The Netherlands’
operations and strategy to ensure long-term sustainability of our or-
ganisation. Recognizing the need for change as well as the necessity
of strong leadership to implement such change, our national year theme “Lead
the Change” was born. Below you can read some of the highlights of 2012-2013, a
period where we led the change:
The Legacy of Generation 2012-2013
General
• By expanding our operations to Delft we in-
creased the scope of our activities from 10
Local Committees to 11.
• A unified national CRM system, Salesforce,
was researched, developed and launched
to improve customer relations in all opera-
tional areas.
• AIESEC The Netherlands’ national strategy
was closely aligned to AIESEC Internation-
al’s global strategy.
• A joint Financial Excellence push between
the national board and the local commit-
tees resulted in nationally aligned finan-
cial processes, a new national accountant
coach, and new financial tracking tools.
• AIESEC The Netherlands’ long-time head-
quarters was moved from Rotterdam to
Amsterdam for a multitude of expected and
realized efficiency gains and cost savings.
• AIESEC The Netherlands became VAT (BTW)
compliant with retroactive force as of 1st
January 2012.
Exchange
• Incoming Exchange made important steps
in streamlining and optimising incoming in-
ternships through an online documentation
platform named the “Formalities Cloud”.
• To capitalize on the growing demand for
talent in the IT sector, Incoming Exchange
successfully developed and implemented
ITalent, a uniquely branded sub-product.
• Outgoing Exchange set up segmented sales
and country partnerships and continued
the successful national sales strategy.
• The national Facebook and LinkedIn pages
were revitalized, attracting more customers
through online channels.
• Both Incoming and Outgoing Exchange set
up successful country partnerships to guar-
antee supply and demand for the Dutch
market.
• AIESEC.nl was completely redesigned and
a specialized Online Positioning Team was
formed to update and maintain the website
and to implement AIESEC online strategies.
Make a Move
• Recognizing the long-term trend of declin-
ing student and company participations, a
new Make a Move Long Term Strategy fo-
cused on specialized national events was
introduced to ensure sustainability of the
Make a Move brand.
• The student-and-company platform
makeamove.nl was launched and a sepa-
rate Make a Move Online Positioning Team
was formed update and maintain the web-
site and to implement online strategies.
• The Board Battle, a national Make a Move
programme where student boards compete
against each other, was launched.
• New local events dubbed “Br@nd Yourself”
were introduced to serve students interest-
ed in positioning themselves online.
• A new assessment event was introduced to
prepare students for their final step in their
application process.

9
Current State AIESEC Globally
AIESEC is currently located in 124 countries
and territories.
AIESEC has more than 780 local committees based out of
universities in more than 500 cities and towns across 5 continents.
AIESEC currently has 86,000 members
taking part in life
changing team experiences every year.
Annually 24,000 young people step up to the
challenge of leading a team in AIESEC.
We are present at 2400 of the
world’s universities.
Since our founding in 1948, AIESEC has grown our alumni network to
more than one million young and senior professionals
that aim to have a positive impact in their organisations and
communities the world over. It is also the only organisation in the world to
have such a long tenure whilst being a purely youth-led.
AIESEC partners with more than 8000 organisations
globally. These organisations range from NGO’s, universities,
youth networks to some of the world’s most
progressive corporations.
AIESEC places more than
15,000 students in international
volunteering experiences annually.
AIESEC places more than 5000 students
and recent graduates in professional internships
in organisations that range from multi-national corporations to
start-ups to social impact businesses each and every single year.
AIESEC co-ordinates more than 500 conferences annually to
educate its members and local communities on topics
such as marketing, global issues, youth leadership,
management and cross-cultural understanding.
This year, the European Alliance on Skills for Employability recognized
AIESEC’s Global Internship Programme for
“Enabling Youth Mobility”. Moreover, AIESEC was
recognized in the list of The World’s Most Democratic
Workplaces of World Blu.

10
Our Exchange Programmes
A
IESEC The Netherlands contributes to
AIESEC’s vision by running AIESEC’s
Global Exchange Programmes as well
as National Exchange Programmes and
projects. The exchange programmes
provide academic students from universities in The
Netherlands and abroad the unique opportunity to
live, work and connect with people from a different
culture and develop themselves personally as well
as professionally in different countries around the
world. We measure our success by the amount of
students who go on an exchange and the quality
provided throughout the overall experience.
Exchange is carried out in different ways:
The Global Internship Programme (GIP)
AIESEC’s Global Internship Programme helps stu-
dents find a placement in an organisation in another
country for 2-18 months. Throughout their intern-
ship students gain cultural understanding and chal-
lenging personal and professional development in
start-ups, corporations or NGOs. In the Netherlands,
international trainees are of direct value to the com-
panies, providing specific knowledge on a market or
study background, or by internationalizing and di-
versifying the workforce.
The Outgoing Exchange Team in The Netherlands
enables university students studying in The Neth-
erlands to go abroad and develop themselves in an
international professional environment. Students
have the opportunity to work in one of 124 other
AIESEC countries, in companies and institutes that
are active in the fields of International Marketing,
Sales, Teaching and cultural education or Finance
among others. These professional internships usu-
ally last for a period of 6-12 months.
On the other side, the Incoming Exchange Teams in
The Netherlands works together with a variety of
companies in The Netherlands to make internship
positions available for students coming from AIESEC
countries abroad.
The Global Community Development Programme
(GCDP)
This programme provides students with an interna-
tional volunteer experience abroad where they get
to work on issue-based projects, learn to manage
such a project independently and immerse in an in-
tense cultural experience. The internship is usually
in the field of Children’s Education, Teaching, Hu-
man Rights, Environmental Protection, Rural Devel-
opment or help with HIV/ AIDS and lasts for a period
of 6-8 weeks. In The Netherlands, the Outgoing Ex-
change Teams recruit students who are interested
on gaining this experience and we help them to find
a suitable project abroad through our international
database.
AIESEC The Netherlands currently does not offer
incoming Global Community Development Pro-
gramme internships within The Netherlands to in-
ternational students.
Our National Programmes
To engage more students in our exchange pro-
grammes thus creating more impact, AIESEC The
Netherlands runs two additional Outgoing Exchange
Programmes – The Nour Project and the Ambassa-
dors Programme. These programmes are explained
in later in this report.
The Online Positioning Team
To support all exchange operations and to create
awareness amongst more students, companies and
organisations of what AIESEC has to offer, we have
started an online positioning team this year. This
team aims to improve and create our online posi-
tion systems like our website aiesec.nl as well as our
national LinkedIn and Facebook pages.
Net Promoters Score Implementation
AIESEC’s commitment to creating high-quality, im-
pactful experiences motivates a constant drive for
us to continue to improve our operations. This year,
to empower a more dynamic response to feedback,
we began to test the use of Net Promoter Score to
evaluate programme participant satisfaction. The
Net Promoter Score is a customer loyalty metric that
can be used to gauge the loyalty of an organisation’s
customer relationships. The areas of improvement
or areas of Recommendation areused to evaluate
the quality of our exchange experience.
AIESEC THE NETHERLANDS
An Introduction to AIESEC Exchange

M
y AIESEC internship was in Switzerland, where I worked one year for Kraft
Foods as a Finance Trainee – Manufacturing Controlling Chocolate. The
company employs around 15 AIESEC interns at any given time, so there is a
large AIESEC community. Together with my manager, we were responsible for the
financial reporting and monthly closures for all 17 European Chocolate plants. Two
weeks after my enrolment in AIESEC Nijmegen I already got the traineeship. AIESEC
organizes the housing during the internship period and all trainees are picked up
by someone from the local committee and helped to get started. As part of AIESEC it is easy to build a
social life: the community is big and most people share your interests, such as traveling. The local AIESEC
committee sometimes organises parties or asks you to help out with a project to get more locals involved
in the organisation. Working for Kraft, with colleagues from all around the world, has been a really great
experience. The big responsibilities at work helped me develop professionally and allowed me to show
my skills. The biggest impact is that the company offered me a permanent position in Product Costing.
Thus, for the foreseeable future I will stay in Zurich. The overall experience has by far beaten my expecta-
tions. Zurich is extremely beautiful, traveling within and outside the country was great, and the work was
more challenging and fun than expected so I did not mind working long hours.
I would definitely recommend a traineeship with AIESEC as this year has been unforgettable!
Jeroen Bruggeman, The Netherlands
Participant in the Global Internship Programme in Switserland
I
learned a lot in a short period of time and on both sides: professional as well
as social life. Sharing this experience with nice people in AIESEC, just feeling
like being in a family and work in team is the best part for me. Starting my
experience in The Netherlands is the best choice I could have made.
Omar Keder, Tunesia
Participant in the Global Internship Programme in The Netherlands, Twente
S
tudyTube provides an online platform through which students can study in
a more effective and efficient way. To find highly talented web developers
at low costs we turned to AIESEC. The result? In one word: magnificent. This
year two extreme talents from Egypt and Ukraine took our company to the next
level. They provided us with technical knowledge that we could not find in The
Netherlands and gave us an international character. In finding these talents AIESEC
took care of all the formalities. Furthermore, the contact with AIESEC was profes-
sional and efficient. I would recommend AIESEC to any other company, especially in the IT sector. I can’t
wait for the next intern to arrive!
Homam Karimi, CEO StudyTube B.V. in Amsterdam
Partner AIESEC The Netherlands
Some Experiences...
A
s a Project Coordinator for the Lideke Wery Educational Institute in Indu-
ruwa, Sri Lanka, I was involved in a variety of activities. Together with a Sri
Lankan headmaster and a Project Consultant, who was a Dutch pensionado,
I contributed to the management of the school for about 6 hours a day. Both the
contact with my students and with the staff members gave me some great insights
in the local culture.
I can already see that it has shown me that people can and should be made respon-
sible for themselves. I have seen people with severe handicaps, family problems or
money issues stay positive and on the lookout for opportunities to improve their life.
I can recommend taking this internship to anyone who feels a great degree of responsibility over what
they do and who are willing to really take the time to adapt to another culture. It is wonderful to see your
students develop week by week and notice them apply the things you have taught them!
Camiel de Wert, The Netherlands
Participant in the Global Community Development Programme in Sri Lanka
11

12
A
IESEC The Netherlands provides in-
ternational students from all over the
world a challenging and fun environ-
ment to develop themselves profes-
sionally and gain an irreplaceable
cultural experience. Since the day of its founding,
AIESEC The Netherlands has been one of the lead-
ing countries worldwide in providing professional
internship opportunities at companies: we are expe-
rienced in receiving ambitious international talents
to add their skills, knowledge and experience to the
Dutch economy.
However, times are changing and even though our
products have stayed the same, the market has
not. The on-going economic crisis challenged us to
think outside the previous strategies and focus on
the needs of the market in order to continue our
ability to create internship experiences in The Neth-
erlands. Playing into the lack of technical students
coming from Dutch universities, the ICX coordina-
tors of 2012-2013 developed and implemented a
specialised programme called “ITalent”. Branding
ourselves as the platform to recruit international IT
talent, we partnered with several smaller and bigger
companies, as well as IT umbrella organisations that
understood the added value that AIESEC can bring
to their network.
In addition to this strategy, ICX took on various other
projects to improve both its brand as well as its proc-
esses. In the beginning of this term, the ICX Formali-
ties Cloud was developed, which is currently fully
integrated into daily operations. This Cloud enables
both students and companies to log onto a custom-
made online AIESEC platform to complete all the
necessary documents for the complicated visa- and
working-permit application. This platform led to in-
creases in visa acceptation rate as well as decreases
in the time of an application. On top of this, ICX saw
that it was time to shift focus in sales from purely
offline to also online. Sales nowadays are done for
75% offline and an opportunity in going along with
this trend was identified. Together with social media
experts, a social media strategy was developed and
executed to improve the position of AIESEC online,
for example on LinkedIn and the website.
In total numbers ICX The Netherlands has seen a
decline in results again this year, ending in a total
of 147 Raises and 77 Realizations. However, the ICX-
ers of 2012-2013 leave their legacy through all the
above projects and many more, and through a large
amount of large cooperations on a project-basis
with umbrella-organisations that will start effec-
tively in the upcoming term. We worked with pas-
sion and commitment to give as many international
students as possible an incredible experience in The
Netherlands.
”
“
Branding ourselves
as the platform to
recruit international
IT talent
Leading the Change for Incoming Exchange in 2012-2013
250
200
150
100
50
0
2008
-
2009
2009
-
2010
2010
-
2011
2011
-
2012
2012
-
2013
GIP Raised
GIP Realized

13
T
he Outgoing Exchange Programme
(OGX) is carried out by 74 passionate
and driven OGX members and coor-
dinators in our 11 Local Committees.
This year OGX focused on external
collaborations with large student organisations to
spread brand awareness of going on an interna-
tional internship through AIESEC to large groups of
students at a time. With the changing times of eve-
rything going online, we also focused on spreading
the brand of AIESEC internships through social me-
dia and aiesec.nl. Through social media, OGX mar-
keted projects and exchange in the form of special
campaigns that drew students attention towards at-
tending information evenings.
Global Internship Programme (GIP)
Under the Global Internship Programme, we no-
ticed a lot of students willing to go abroad on a
professional internship. However, not all students
that were recruited found it easy to get selected by
companies abroad. By concentrating on better and
more efficient service delivery, aligning supply and
demand, and raising students that were suitable
and qualified, this year we sent 78 students from
The Netherlands to different countries through the
Global Internship Programme.
Global Community Development
Programme (GCDP)
Special projects under the Global Community De-
velopment Programme, which consisted of offering
more specific and customized international experi-
ences to students and recent graduates like the “Go
Teach” in China or “ Go Volunteer” in Indonesia
were one focus this term. The aim of this strategy
was to position international internships clearly to
stakeholders through specific projects, which are is-
sue or country based. This not only functions as a
marketing tool but also aims to make OGX products
unique and attractive to target group of students. It
was consciously looked at promoting these intern-
ships to students of particular faculties that would
find them interesting. This year 318 students were
sent abroad through the GCDP Programme which
is the highest number of students that AIESEC The
Netherlands has ever sent abroad through this pro-
gramme.
”
Outgoing Exchange
is carried out by 74
passionate and driven
members and coordi-
nators in our eleven
Local Committees
“
Leading the Change for Outgoing Exchange in 2012-2013
400
300
200
100
0
2008
-
2009
2009
-
2010
2010
-
2011
2011
-
2012
2012
-
2013
GCDP
Realized
GIP
Realized

14
T
he Nour Project is a unique national
programme of AIESEC The Nether-
lands. Nour’s mission is to challenge
cultural prejudices and create mutual
understanding between the Western
and the Arab World. This is a ‘hot’ and relevant top-
ic considering the frequency with which the Arab
world and integration difficulties in The Netherlands
are present in the daily media. Nour carries out its
mission by enrolling talented 3rd year- and master
students in the following programme:
1. A cultural and professional preparation pro-
gramme in spring
2. An internship in the Middle East or North Africa
in summer
3. Increasing the impact by sharing their experi-
ences in autumn
This year 26 high potential Nour Participants (NP’s)
were selected out of 187 applications. The learning
programme prepared the students on a cultural and
professional level with 10 different activities. The
cultural trainings received this year varied from ‘Is-
lamic Prayer’ in a mosque and ‘History of the Mid-
dle East’ by Ruud Hoff to debating about the policies
regarding the Middle East at the Ministry of Foreign
Affairs. Professionally they learned for example
about ‘Creative writing (blogs)’ by Pancras Dijk from
National Geographic, ‘presentation skills’ at De Baak
and ‘ the experience of being a reporter in the Mid-
dle East’ by NOS-reporter Jan Eikelboom.
To improve the quality of the internships this year,
two people were sent to Morocco and Egypt before-
hand in order to raise high quality internships for
the Nour participants in summer. This paid off well
as 17 new high quality internships have been raised.
Internships vary from teaching English to improving
rights for female prisoners. In addition, the NPs con-
duct research on topics such as ‘the Arab perception
of the West’ or ‘Ethnic Minorities’. Meanwhile, each
Nour participant will blog about their experiences
abroad, increasing the impact of their experiences.
Upon return, the NP’s share the experiences in sev-
eral ways; a Nour Experience Magazine is created,
presentations are held at high schools as well as on
the so-called Reintegration Day. Last year, this day
took place in October for the former NP’s at the
Fatih Mosque in Amsterdam and attracted 150 visi-
tors. In total, the 20 NP’s that participated last year
managed to reach 32,550 people via media, blogs
and presentations. Nour still enjoys the partnership
with the Lutfia Rabbani Foundation and is likely to
continue doing so in the future.
T
he Ambassadors Programme is an ex-
citing national summer programme
for first and second year academic
students, that allows them to connect
with a different culture while develop-
ing themselves personally and professionally for an
overall period of six to eight weeks. The twenty se-
lected students travel to one of ten different coun-
tries in couples promoting of AIESEC The Nether-
lands as local Ambassadors.
The programme revolves around three pillars:
1. Personal and professional development
2. A humanitarian project
3. An intensive cultural experience
The Ambassadors of 2013 will go to India, Brazil, In-
donesia, Poland, Peru, New Zealand, Vietnam, Ken-
ya, Chile and Cambodia. The organising team of the
Ambassadors Programme has been based in AIESEC
Maastricht for two years now.
This year was an important year for the Ambassa-
dors Programme as they received a record break-
ing number of 600 applicants for the programme.
After an extensive selection period the Ambassa-
dors were selected. This resulted in twenty unique,
enthusiastic and highly qualified Ambassadors. To
make a selection out of 600 applicants 210 selectors
were involved, who are either current AIESEC Board
members or AIESEC alumni.
In preparation of their exchange experience, the
Ambassadors underwent an extensive preparation
track so that they can face the challenges that may
arise during their trip and to give them the tools
to create as much impact as possible. Besides Am-
bassador alumni these sessions are provided by
external trainers from e.g. Masterpeace and Toine
Simons.
A partnership between the Ambassadors Pro-
gramme and the Rabobank was formed this year.
Rabobank envisions that cooperation between
organisations can increase food security, and they
have conducted research among farmers, compa-
nies, their clients and the public. With the com-
bined effort of both organisations the Ambassadors
will perform research in their country by means of
interviewing stakeholders. This is a new part of the
Ambassadors experience and it will benefit their
professional and personal development.
The Ambassadors Programme
The Nour Project
Bridging the gap between the Arab and the Western World

15
The Ambassadors Programme:
I almost jumped off the balcony when I heard I was selected to be an Ambassador. Its
going to be an unbelievable experience!
The whole selection track already taught me so much! The Ambassadors Programme is
worth the experience, even if you do not get selected.
The Nour Project:
Being surrounded and submerged in a culture that I have read so much about, truly
changed and enriched my perspectives on the Middle East, with both its amazing tradi-
tions and troublesome past and present. I was able to talk to interesting people with
many interesting views and outlooks that I would not have encountered without living
there.
Apart from experiencing and learning in practice about the more abstract matters,
such as the Egyptian way of life, not only for Muslims, but also for Coptic Christians and
experiencing that you should always be critical of what the media tells you, I now realize
more than ever that every person has a story and that it is very important to be open
and listen to people.
“
”

M
ake a Move is a product of AIESEC The
Netherlands that enables and devel-
ops leadership potential in a career
based setting. Make a Move does so
by helping students in guiding them
towards their future career. Make a Move defines
this journey towards a student’s first job by three
different phases. Within these phases we organize
different career events with the aim to support stu-
dents in these steps.
From this year onwards we facilitate this career
guidance both via offline events as via an online
career platform. This report shows what has hap-
pened within and was organized by Make a Move
in 2012-2013. Next to that it shows how we have
led the change within Make a Move by changing the
future direction of our events.
Make A MOVE
Self-Assessment Orientation Selection
Get to
know
yourself
Find your
perfect
company
Prepare for
a successful
application
16

17
T
he Board Battle is a new programme
organised for the first time this year by
a team in LC Amsterdam. This Make a
Move product focuses on students
with recent board experience. First
local rounds are organised in which alumni boards
compete by solving a case of one of the participat-
ing companies. At the national round, the best lo-
cal alumni boards joins forces with one of the par-
ticipating companies to compete for the title: best
board of The Netherlands!
Boards will be invited to participate in the local
rounds. Here they are given the opportunity to look
into a business of a company by solving their case.
This provides them the space to show their poten-
tial among the participating companies. In addition
to becoming the best board of The Netherlands, the
winning board will also earn an amazing prize!
The participating
companies in 2013
are Booz & Company,
Heineken, Randstad,
NS and Van Lanschot.
They will see boards
cracking their case in
a team that already
worked together for
a year. Furthermore, this programme provides an
answer to a company’s search for students who
combined their studies with a high quality board
experience.
Future is Yours
During this event, the students’ focus is on self-
assessment, guided by our training partner
Skills&Time. Students that participate in this event
will work on defining their values, interests and
strengths and how to connect these to their future
career path. Via this event Make a Move helps stu-
dents to get a better perspective on what type of
sector, company and job could fit them.
Br@nd Yourself
This year, a new career event was added to our
portfolio; Brand Yourself. This training event is a
response to the increasing importance of online
branding. In cooperation with training partner High-
Potential Academy, students focus on how they are
currently found online, how they want to be found
and what the options are to create one strong on-
line personal brand.
Women at the Top
For the fourth year Make a Move has organized nine
successful career events only for female students.
During this day, women are inspired and motivated
for career opportunities. They listen to ambitious
women from different companies and participate in
a discussion panel with these women. Furthermore
they can participate in two different workshops that
are focusing on the development of important skills
for female leaders.
Local Board Day
On six universities we organized an event especially
for all local boards of study- and student organisa-
tions. During these days the boards participate in a
skill-building workshop, learn how to use their valu-
able network and get to know other boards to facili-
tate cooperation.
Career Week & Day
All Make a Move boards have organized a career
week or day to offer students in their university the
opportunity to meet potential employers. During
these days Make a Move offers students different
activities where they can get in touch with recruit-
ers and employees of many different sectors and
companies. They can participate in company work-
shops, lunches, speed dates, individual consults and
dinners.
Application & Assessment Training
As proper preparation is crucial for a good applica-
tion process, Make a Move also wants to help stu-
dents in this preparation phase. In cooperation with
training partner Impressive Green Apple nine two-
day training events were organised. During these
days students get information and practice with in-
terview techniques and assessment methods.
For more than 40 years, of which 10 years under the Make a Move brand, AIESEC The Netherlands has
organised career related events. Make a Move events are organised within ten universities in The Nether-
lands. At these universities we have local boards that have organized the following career events in 2012-
2013 semester.
Board Battle

Meet a Mentor
M
eet a Mentor is a very specific orienta-
tion event organised by a team from
Groningen. This Make a Move prod-
uct focuses on students in their mas-
ter studies with an average grade of
7.0 or higher and experience abroad or in a board.
This year 270 students from all over The Nether-
lands subscribed for this programme. After a careful
CV selection, two assessment rounds and a person-
ality test, 13 of them became the mentees of 2013.
In total, 6 of them applied for a job at the participat-
ing companies already this summer.
In 2013 the participating companies were Ahold,
Nedap and Rabobank. As a mentee, a student gets
the opportunity to get to know one of the partici-
pating companies from inside-out through multiple
personal contact moments with a mentor from the
company. As an assignment, the mentees also con-
ducted a small research for their company on the
trend of global ageing and the impact for the com-
pany, which was presented the companies at the
closing event.
The Meet a Mentor programme is built upon three
pillars:
Specific orientation: through multiple contact
moments the mentees obtain the opportunity
to get to know the company in depth and from
within.
Personal contact: during the whole programme
the mentees are coupled with a mentor, who is
a manager at the company.
Personal development: in the selection proc-
ess the students get to experience a real-life
assessment. In addition, participating in the
programme provides a diversity of challenging
experiences like the training & development day
and conducting the research.
“
Through Meet a Mentor,
you really get to know a
company
Maarten Wessels
mentee Ahold
”
“
Meet a Mentor provides
the perfect opportunity
to - in a challenging way -
find out whether a com-
pany truly fits you
Carlien van Woensel
mentee Rabobank
”
18

19
Changing Needs
Customer needs are changing constantly, which
makes it crucial for organisations to ensure devel-
opment and innovations their products and services
to address these needs and remain relevant in the
market.
As Make a Move we also saw the need to develop
our products and services to better execute our vi-
sion; enabling students to find the right job in the
right company where they can continue to develop
themselves. Research has been done among both
students and companies to incorporate their needs
in our new product development. As such, we want
to create more focus in our products to better serve
the needs of both students and companies.
Changing Offer Online
This year, we launched a new online platform to also
offer the services of Make a Move online. In the past
years, the concept for this new product offering has
been created but this year we have put this in to
practice.
From now on, makeamove.nl is not just a website
to find information on Make a Move events, it is an
online career platform to get in contact with compa-
nies and to prepare students for their future career.
• Companies introduce themselves via a com-
pany profile and employee experience stories
• Students who are interested in this company
can become part of the company’s talentpool
This online platform is accessible to all students and
provides them the opportunity to start their orienta-
tion online. Furthermore, from this online customer
database Make a Move will stimulate the conversion
of students towards offline orientation events.
Changing Offer Offline
In our offline events, we want to offer more specific
orientation possibilities for students at the end of
their studies to enable students to find the right
company. Both students and companies are looking
for opportunities to optimally match their expecta-
tions and ensure relevance of the event.
One of the key strengths of our organisation is the
national reach. Not only can this help us to reach
students for our platform in most student cities in
the Netherlands, it furthermore implies that we can
attract students from all over the Netherlands to our
events.
Changing Organisation
The launch of the new online platform has also
brought about changes in our organisation.
In our organisation this platform brings
a complete new online department to our
current structure. This happened at all
levels of the organisation and changed
the HR structure of the Make a Move
teams with the addition of online
positioning members.
In cooperation with Dutch Websharks we
have started to build this platform. Work
ing closely together on this project, to-
gether we are committed to the success
of the platform.
Changing Focus
Leading the change for Make a Move in the term
of 2013-2013 meant changing the focus form offline
events to the online community. With increased ef-
fort many steps have been taken to realize an online
product that will continue to evolve in the upcom-
ing years. The new members on a local level and
the extra MC-member on a national level underline
this shift in focus. Leading the change also meant
designing the plans and providing a solid base for
new events in 2014.
Why talentpools?
• Students can stay up to date of a compa-
ny’s events, vacancies & news
• Students can keep companies up to date
of their interest, development and experi-
ence
• Companies can get insight in their talent
pipeline and get in touch with students via
messaging & talentpool wall
• Companies get access to a talent system to
manage their pipeline and next steps
Hét interactieve carrière platform voor jou
LEADING THE CHANGE FOR MAKE A MOVE IN 2012-2013

21
AIESEC THE NETHERLANDS
2012 - 2013

22
D
ue to both internal and external fac-
tors, the 2012-2013 board year of
AIESEC The Netherlands saw various
far-reaching changes in both its own
financial processes and systems and
those of its Local Committees.
Tax Compliance
In accordance with an agreement with the Dutch
Tax Authorities in the third quarter of 2012, AIESEC
The Netherlands and its Local Committees became
fully VAT (Value Added Tax) compliant with full ret-
roactive force from January 1st 2012 onwards. As a
result, AIESEC The Netherlands and its Local Com-
mittees will levy VAT on all products and services
sold and subtract VAT from all purchases. Intercom-
pany transactions would be exempted due to the
obtained status as Fiscal Union and no sales tax
would be paid. Expected impact on overall result is
VAT cost savings in purchases in all areas.
Financial Excellence
In light of the agreements with the Dutch Tax Au-
thorities and after identifying vulnerabilities in
AIESEC The Netherlands financial systems, extra
measures were taken in the 2012-2013 term to
guarantee financial sustainability and proper finan-
cial reporting for the years to come. Capitalizing on
the move from Rotterdam to Amsterdam, a new fi-
nancial accountant was contracted and a large-scale
financial clean-up and audit of all AIESEC entities in
The Netherlands was carried out. Some highlights
are listed below:
1. All pre-2013 financial books were closed
2. General Ledger Accounts were standardised
across all Local Committees
3. All financial processes on both a national and
local level were standardised
4. Powerful, real-time Financial Analytics tools
were developed
5. Quarterly financial closing meetings were intro-
duced
To further ensure sound financial reporting, an ex-
tensive multi-level deal was struck between with
PwC and AIESEC The Netherlands for the yearly fi-
nancial audit.
Financial Results*
In its 2012 fiscal year revenues of Stichting AIESEC
Nederland’s Make a Move brand comprised just over
50% of all revenues, still making it Stichting AIESEC
Nederland’s largest revenue generator. Member de-
velopment activities, which include Talent Partner-
ships, made up a little less than 10% of all revenues
leaving a little less than 40% of all revenue related
to exchange activities. Sound financial performance
in the previous fiscal year opened up avenues for
various high-impact investments such as large scale
commitments to makeamove.nl, the Incoming Ex-
changes Formalities Cloud, proper development of
Salesforce, AIESEC.nl and more.
The 2012-2013 board
year saw various far-
reaching changes in
both its own financial
processes and sys-
tems and those of its
Local Committees.
“
”
1
BTW (Belasting Toegevoegde Waarde)
2
Fiscale Eenheid
3
Omzetbelasting
4
Grootboeknummers
Make a Move Exchange Member Development MaM - Career Weeks
Member Development
MaM - Monitor
Incoming Exchange
Outgoing Exchange
Others
* The financial results are based on a January-De-
cember book year. This differs from an AIESEC board
year, which runs from July-June.
Financial Report AIESEC The Netherlands

23
WHAT ELSE HAVE WE DONE?
National conference I & II at Kasteel
de Berckt
Twice this year, all AIESECers gathered for two days
at Kasteel de Berckt for one of the highlights of their
year. During both conferences members discussed
the strategic direction of AIESEC The Netherlands,
received function-specific and skill-building train-
ings, had valuable discussions, were inspired by
speeches and met the national network. The ses-
sions and trainings were delivered by AIESEC The
Netherlands’ National Talent Partners, the National
Trainers Team and the Member Committee.
Boarders at Kasteel de Berckt
Especially for all full-time board members, a transi-
tion conference with all old and new board mem-
bers was held in May. This three-day conference
was aimed to transfer knowledge, delivered func-
tion-specific trainings, and gave the opportunity for
building connections between incoming Executives
Boards for the coming year and to close off the year
for outgoing Executive Boards. Altogether, these
three days brought a great motivational boost to all
full-time members!
National Take Over Start in Wageningen,
Rotterdam and Nijmegen
To kick-start the year of all our members, three Na-
tional Take Over Start days were organised this year
to transfer knowledge about the organisation, our
different products and the specific functions. These
days offered new members the opportunity to con-
nect to the national network and gather knowledge
relevant for their understanding of the organisation
and their position.
National Training Day in Nijmegen and
Tilburg
These days aimed to provide high quality trainings
to all our members. These trainings were either
function-related or focused on skill building. Fur-
thermore, this day offered a moment to reflect upon
the successes of the past year as the training day
was combined with a night of recognition by means
of the distribution of the ING Awards to the best
performing LCs and teams.

24
”
More than 300 del-
egates from over 30
different countries“
”
With great honour, AIESEC The Netherlands hosted
the regional conference for Western-Europe and
North-America (WENA) this year! With more than
300 delegates from over than 30 different countries,
the conference was nothing less than a great suc-
cess!
The Conference Committee
First of all, a group of members from different LCs in
The Netherlands gathered in order to fulfil our appli-
cation to host WENA LDS. After AIESEC The Nether-
lands was selected as the hosting country, a confer-
ence committee of 10 great individuals was chosen
to officially organise this international conference.
AIESEC 65 Years Alumni Event
The pre-day of the conference included the celebra-
tion of the 65th birthday of AIESEC The Netherlands
in combination with the alumni event at Hotel Are-
na in Amsterdam. To involve the WENA delegates
in this celebration, we first hosted a global village
where AIESEC alumni were also welcomed.
The Conference
Kasteel de Berckt in Baarlo, our long time NatCo and
Boarders location, is where WENA LDS took place in
May 2013. Altogether, the conference lasted for 6
days in which sessions were delivered by our chair,
AIESEC International alumna Denise Adeva, and a
faci-team of 12 AIESECers from all over the world.
The aim of the conference was to align the global
strategic direction to all countries in the WENA re-
gion. Furthermore sessions where organised to fur-
ther develop the leadership skills of the delegates
WENA LDS 2013

25
Local
Advisory
council
of AIESEC
Amsterdam
M. van der Avort
GroupM Nederland, CFO
Dhr. Koen Bremer
BCG, consultant
Mevr. Fabiënne Brunet
BCG, consultant
Dhr. Erik Dirksen
Universiteit van Amsterdam
Voormalig Professor
A. van Hoek
Nestlé Nederland
Division Executive Manager
Culinary & Drinks
B. Langius
Vrije Universiteit
Lid College van Bestuur
R. de Keijzer
ABN AMRO
Hoofd Sector Advisory
F. Nauta
&samhoud People
Manager
E. van Os
PwC, director
D. Peters
Nationale Postcode Loterij
Hoofd Marketing
W. Schols
Bureau Schols, eigenaar
S. Schuwer
Ymere
Lid Raad van Bestuur
M. Touber
KvK Amsterdam
Senior Beleidsadviseur
AIESEC Amsterdam
T
he 2012-2013 term leaves lots of
changes and innovations behind for
LC Amsterdam. The LC was part of
the foundation of two national pro-
grammes and therefore grew in one
year from 28 to 37 members. Nevertheless, we
managed to keep the LC engaged, enthusiastic and
motivated. Moreover, the national commitment of
the LC and EB was very high, which amongst other
things led us to receive the ‘National Contribution’-
award.
Some specific achievements that I would like to
elaborate on are:
ICX:
• New Marketing & ER function; led to three
more network organisations cooperating with
us and two publications planned in the busi-
ness magazines of VNO-NCW West and MKB.
• Set up a valuable partnership with the Student
Hotel to offer companies a sub-product called
“Work & Live”
• Focus on relationship management towards
trainees; they mentioned feeling more part of
LC Amsterdam than before.
• Promoted the Graduate Traineeship of Book-
ing.com among 2000 alumni EB/MC-ers. Re-
ceived 600(!) applications and got mentioned
as in the AIESEC International newsletter.
OGX:
• Focus on external relations with student asso-
ciations (partnerships with ASC/AVSV, L.A.N.X.
and Unitas).
• Large growth in realizations (50, compared to
37 in 2011-2012).
• Successful Asia Summer Project with 15 raises
and 14 matches.
• Continuous marketing (active and passive)
throughout the year for OGX.
Make a Move:
• The Careerweek received the highest evalua-
tions nationally by both students and compa-
nies.
• Achieved the highest amount of subscriptions
on MakeaMove.nl nationally.
• Made the highest amount of students fill in the
national monitor research.
• Played a central position in building a national
Social Media strategy for Make a Move.
Online Positioning Team:
• Developed a strategy, created a new communi-
cations structure and launched a support sys-
tem to simplify and increase collaboration with
LC’s.
• Set up collaborations with ICX and OGX task-
forces for improving their presence online.
• Has led to tens of thousands of visits to aiesec.
nl a year, hundreds of aiesec.nl visitors per day
and dozens of contact forms per week!
Board Battle Team:
New programme in line with the future Make a
Move strategy.
• Establishing contact with study- and student as-
sociations throughout The Netherlands to help
increasing awareness of AIESEC and Make a
Move activities.
• Working together with local MaM teams to in-
crease national collaboration.
Moreover the EB had great focus on membership
development, which eventually resulted in a project
named the DARwin-plan (Dare + Act + Reflect =
WIN). This plan makes members take an active role
in their own development, provides fixed devel-
opmental and reflection moments throughout the
year and leads to better documentation of all these
learning moments.
LC Amsterdam managed to run the term 2012-2013
successful in numbers and growth. Next to that, we
never lost focus on the quality of our products and
services, e.g. relationship management and mem-
bership development. We are very proud that we
got rewarded with the ‘Best National Contribution’-
award and the ‘Best Local Committee’-award. Fur-
thermore, we definitely enjoyed participation!
Looking back at the year, feelings of satisfaction and
pride overcome me.
I see we definitely added value, we made a change!
Cathelijn Feith
Local Committee President Amsterdam 12/13
Make a Move
Career Week Companies
Career Week Students
Incoming Exchange
Realised Students
Outgoing Exchange
Participants Trainings and other
activities
Realised Students GIP
Realised Students GCDP
2010-2011
26
540
27
192
14
47
2011-2012
29
488
26
192
10
27
2012-2013
29
533
22
174
10
43

Incoming Exchange
Realised Students
Outgoing Exchange
activities
27
192
14
47
26
192
10
27
22
174
10
43
AIESEC Groningen
Local
Advisory
council
of AIESEC
Groningen
T. Schroor
Gemeente Groningen
Alderman
J. Bos
Deutsche Bank
District Director
L. Zwiers
VNO-NCW Noord
Director
A. Slavenburg
Rabobank Groningen
Director Retail
M. Versteeg
N.V. Nederlandse Gasunie
HR Director
O. Zuidema
Meeùs Groningen
District Director
H. Sol
Rijksuniversiteit Groningen
Founding Dean FEB
G. Sanders
SER Noord-Nederland
Chairman
R. Riemersma
Dienst Uitvoering Onderwijs
Director
E. Sterken
Rijksuniversiteit Groningen
Rector Magnificus
A. Koops
PriceWaterhouseCoopers
Partner
Make a Move
Incoming Exchange
Realised Students
Outgoing Exchange
activities
2010-2011
27
452
4
165
19
23
2011-2012
23
420
5
170
11
33
2012-2013
19
257
5
129
8
39
I
t has been a challenging year for AIESEC
Groningen. A year that gave us the oppor-
tunity to develop ourselves while work-
ing in a rapidly changing environment in
which our capabilities were fully tested.
Throughout the year, our local committee members
were tested on their flexibility and adjustability,
starting with our move to a much smaller office at
the beginning of our term. However, these challeng-
es have been the foundations for the innovative and
entrepreneurial mind-set that has been the main
focus throughout our term.
Even though the exchange teams did not show sig-
nificant growth in exchange realisations, they have
achieved sustainable results.
For Incoming Exchange, this includes the creation
of the partnership with the company Promobears
which will ensure every ICX team with at least 3
internship realisations each year. Furthermore, the
ICX team had a clear focus on the experience that
we deliver to our international trainees, resulting in
a magnificent reception.
For OGX there was a clear focus on the matching
rate. Previously, the high amount of students that
were not able to find a suitable internship resulted
in a decreasing customer satisfaction rate and it had
a negative impact on the AIESEC brand. This year,
the team realised a huge improvement of the selec-
tion procedure, resulting in an increased matching
rate. This sustainable innovation resulted in a higher
customer satisfaction, which will hopefully lead to
the creation of more ambassadors for AIESEC Gro-
ningen.
This year has been especially very challenging for the
Make a Move team. The competition from the Uni-
versity reached a new peak; the entire team had to
reposition itself in the student market. It was tough
to maintain the existing products in the increasingly
saturated market in Groningen. This climate created
focus on new initiatives like the Assessment Day,
which proved to be a huge success.
The Meet a Mentor team has been able to deliver
a successful programme once again. A significant
growth in the quality of students was achieved
through a large increase in student subscriptions
and an intensified selection procedure. Throughout
the entire programme, both mentors and mentees
have been lauding the team on the overall quality of
the programme.
I am very honoured to have had the opportunity
to work together with these ambitious, self-driven
people. It has been very fulfilling to see the people
around me develop themselves while working for
this amazing organisation with passion and dedica-
tion.
I would like to thank all the people that made this
experience possible.
Christian Groot
Local Committee President Groningen 12/13
Throughout the
entire programme,
both mentors and
mentees have been
lauding the team on
the overall quality of
the programme.
“
”
26

27
AIESEC Leiden
Local
Advisory
council
of AIESEC
Leiden
J.H. Schretlen
PwC
Partner
P. Spaans
Zilveren Kruis Achmea
Manager Special Accounts
B. de Roo
Kamer van Koophandel
Directeur Leiden
J. Kaat
Webster University
Academic Director
H. Hubers
ANWB
Director Strategy &
Innovation
J. ‘t Hart
Universiteit Leiden
Director Student &
Educational Affairs
F. Breedveld
LUMC
Voorzitter Raad van Bes-
tuur
K. de Graauw
Rabobank Leiden
Directeur Particulieren
J. Veth
Nationale Nederlanden
HR Manager Leadership &
Development
M. Koot
T-Mobile Netherlands
Manager Recruitment &
Employer Branding
Make a Move Carriereweek
Incoming Exchange
Realised Students
Outgoing Exchange
activities
2010-2011
0
0
4
0
2
2011-2012
0
0
5
0
1
2012-2013
0
0
3
0
3
AIESEC Leiden is taking the next step
T
his year AIESEC Leiden celebrated its
5th anniversary. Next to this being a
huge milestone for the entity, it is a
good moment to reflect and look back.
As withany great initiative, it started with a simple
dream: “Offer more people the opportunity to live
the AIESEC experience”. This dream found itself
backed up by a handful of daring people that decid-
ed to invest a lot of time in the foundation of some-
thing completely new and unsure. Now, five years
later, they, and all the people that contributed since
then until now, can feel proud when looking at the
result of their efforts.
As for sending students abroad, we examined at the
demand and found the largest faculty in Leiden to
be in social sciences. We focussed specifically on
these students by creating two matching products:
the “HIV/AIDS project” and the “Children’s project”.
This resulted in both better-informed clients and
faster product delivery.
Our talent delivery to companies focussed specifi-
cally on the rising demand of skilled people in the
technical sector. We addressed the shortage in
talent in these markets by bringing in talent from
abroad. What remains a challenge in these seg-
ments is to learn the ‘language’ of the sectors and
to be trusted as a talent provider. The Bio Science
Park plays a potentially big role in the expansion of
our services to technical companies.
Finally, this year we introduced a new team in Lei-
den; The Make a Move Online Positioning Team.
Make a Move is restructuring and becoming web-
based. The website makeamove.nl will be the cen-
tral entry channel for every company and student
in The Netherlands before moving to our off-line
products. The team responsible for this central en-
try gate of Make a Move will reside in AIESEC Leiden.
After the effort of five generations of young, ambi-
tious and eager to learn students, AIESEC Leiden
became a stable entity and has claimed its share of
contribution to the National Network. Personally, I
find it fascinating to see how, throughout this year,
our people and our organisation developed hand in
hand!
Oscar Santegoeds
Local Committee President Leiden 12/13
This year we intro-
duced a new team in
Leiden; The Make a
Move Online
Positioning Team.
“
”
Realised Students GCDP 13 21 17

Incoming Exchange
Realised Students
Outgoing Exchange
activities
2010-2011
25
575
20
52
18
35
2011-2012
32
505
27
160
8
42
2012-2013
27
522
13
111
11
39
T
he past 12 months have passed by in a
blink for the 34 members of LC Maas-
tricht. We worked tirelessly through-
out the year and were committed
to contribute as much as possible to
every event on a local and national level. For any
type of organisation, results are important and this
is something that AIESEC Maastricht knows very
well. AIESEC Maastricht started off on a strong foun-
dation that allowed for a focus on innovation and
‘leading the change’ while simultaneously ensuring
high quality of our service.
For OGX, the Medicine Project was set up as a first
of its kind in AIESEC The Netherlands. This summer,
14 Maastricht students will go on a medical intern-
ship to Uganda. Two members will go on a CEED this
summer to also explore the opportunities to expand
this project. Furthermore, the matching rate of Ex-
change Participants has seen a 100% growth and fu-
ture quality of internships will be strengthened with
the National Quality Board initiative.
For ICX, the year has been difficult in terms of num-
bers. This gave us the opportunity to explore new
opportunities. With a more effective sales approach,
ICX leaves a large pipeline for the new team. Includ-
ing strong relations with the Chemelot Campus and
a partnership with Brainport and the University of
Seattle and Illinois, which has a lot of potential for
future growth of ICX.
Make a Move placed its focus on quality and prod-
uct value for students in Maastricht. This resulted
in high satisfaction grades of students who attend-
ed our Careerweek and our spring activities Brand
Yourself and Women at the Top. A professional mov-
ie about the Careerweek was created, which is now
used in several cities as promotion material.
For the Ambassadors Programme it was a unique
year because of a newfound partnership with Ra-
bobank. Not only did this provide financial sustain-
ability for the first time in years, it also strengthened
the professional learning aspect of the programme.
This summer, 20 Ambassadors will research the
implications of food security and will present their
findings to Rabobank.
Overall, we were active in initiating and implement-
ing a new nationwide CRM system, Salesforce, for
AIESEC The Netherlands, and we ensured financial
sustainability as an LC.
I feel incredibly proud to have worked and laughed
with 34 unique, talented and motivated people and
all other close stakeholders; all committed to take
AIESEC Maastricht to a higher level. By being and
staying ourselves we tried to bring a unique energy
and flair along, wanting to make it an unforgettable
year for not only ourselves, but for AIESEC The Neth-
erlands as a whole – resulting in winning Best OGX
and the Innovation award.
Audrey Stikkers
Local Committee President Maastricht 12/13
AIESEC Maastricht
Local
Advisory
council
of AIESEC
Maastricht
R. Gilissen
APG
MD Transformation Man-
agement and Architecture
P. van Meeuwen
Banenrijklimburg, MD
N.Vranken
Sabic, HR Manager
M. Hendriks
LWV, Lobbyist en
verenigingsmanager
J. Moors
KvK Advisor International
Affairs/Euregio
E. Hamaekers
Rabobank
Manager advies/service
P. Vossen
LIOF
Secretary of the board at
Regional Development
H. van der Pal
Sappi, Directeur HR
M. Olivers
Maastricht University
Director Executive Educa-
tion and Business
Development
N. Wisse Smit
Wis & Waarachtig
Marketing/Communicatie
B. Meex
Valid, Regional Manager
M. Rutten
Maastricht School of
Management
Senior Manager HR
The Medicine Project
was set up as a first
of its kind in AIESEC
The Netherlands
“
”
28

29
I
n the strategy of 2012 – 2013 Nijmegen
focused on service delivery, sales effec-
tiveness and sustainability. With these
concepts we wanted to let AIESEC Ni-
jmegen grow. Those concepts seem big
and vague, but with different projects we meant to
give these vague concepts meaning, and fulfil the
assignment of reaching our strategic goals, and we
did! I will give some examples of projects the differ-
ent teams have set up to reach our strategic goals.
To execute great service delivery, a project that
made a huge contribution was the project of Outgo-
ing Exchange (OGX) to improve their raise-to-match
ratio. There used to be a gap between raised stu-
dents for particular internships, and students that
could actually be matched to those internships. OGX
focused on only raising people for which a match
was realistic. This way we could actually match the
people that were raised and lower our dropout rate.
This was among other things effectuated by sharp-
ening the selection criteria, and making a difference
in that for professional internships and develop-
ment projects.
Sales effectiveness was reached in different ways.
We for example up scaled the number of appli-
cants for our board functions: we had three times
as many fulltime applications as the year before!
Another project that contributed to sales effective-
ness was the Incoming Exchange (ICX) project to
establish long-term structural and sustainable rela-
tionships with contacts during networking events.
Two big networking organisations, ‘Lindus’ and
‘Ondernemerscafe’, have welcomed us in their net-
work.
Make a Move organised a lot of amazing events this
year. Woman at the Top had more subscriptions
than places and the student review for the “Sollici-
tatie & Assessment Training” was very high: average
score of 9! This year, Make a Move also discovered
the importance of contracts. With this discovery
they made a contribution to our sustainability by
working on our contracts and making sure we can
make fair deals with companies by having a stronger
legal position.
These are some examples of many projects we did
this year. Notwithstanding the fact we needed to
set priorities and create an efficient way of working
this year because every fulltime board member of
Nijmegen was obliged to gain 20 ECTS in their stud-
ies, we have accomplished a lot! We succeeded by
analysing processes and giving it our all. We even
organised an extra event: a 10 years anniversary
event, at which approximately 80 alumni gathered
to look back, look forward and celebrate 10 years of
AIESEC Nijmegen.
None of this could have been accomplished without
the members of our team who did all the hard work,
our Local Advisory Board, Board of Advisors and
Alumni who gave us valuable advice and insights. I
would like to thank them all for this fantastic year!
Jennifer Willems
Local Committee President Nijmegen 12/13
AIESEC Nijmegen
Local
Advisory
council
of AIESEC
Nijmegen
S.C.J Kortmann
Radboud Universiteit
Rector Magnificus
W. Brand
Directeur Dienst
Studentenzaken
J. Brommer
Buitenland Coördinator
F. Clappers
Gemeente Nijmegen
Senior Adviseur Afdeling
Economische zaken
A. van den Berg, MBA
Rabobank Rijk van Ni-
jmegen
Directie voorzitter
R. Olde
Poelmann van den Broek
Partner
A. Verhoeven
Canon
Financieel directeur Canon
Nederland
F. Tijssen
Bol Accountants
Partner
E. Rengers
Heinz
HR Director Continental
Europe, Russia and
European R&D
G. van Gorkum
ARN
Algemeen Directeur
None of this could
have been accom-
plished without the
members of our team
“
”Make a Move Carriereweek
Incoming Exchange
Realised Students
Outgoing Exchange
activities
2010-2011
12
157
6
96
11
25
2011-2012
10
150
4
193
6
38
2012-2013
6/11
83
2
133
8
43

30
A
fter turbulent and challenging years
in AIESEC Rotterdam, this year was
focused on reform and building a so-
cial and operational base for the Local
Committee to be able to grow upon
year after year in the future. We are now operat-
ing from our core values as an AIESEC chapter again,
clearly having our operations and internal/external
opportunities structurally outlined and a hands-on
strategy in place for the remainder of this calendar
year.
The quality of Make a Move Rotterdam’s events,
in terms of the satisfaction of both students and
companies, is what really stood out this year. This
year’s innovations include the board activity we
organised in-house at KLM (together with Make a
Move Amsterdam) and the new national event Br@
nd Yourself (concerning online personal branding).
The main focus of Make a Move changed this year
from focusing on the quality of event management
to online engagement (through makeamove.nl) and
external relations; both in order to develop a loyal
follower base to be able to deliver more value to
both students and companies.
The Incoming Exchange team had a challenging
year, struggling with maintaining high sales activity
throughout the year, which is crucial for success in
ICX. However, the potential of Rotterdam became
evident again after a very successful Hunting Season
(national sales contest) where we managed to set
up 20 appointments with potential trainee takers in
only two weeks time. We have changed the focus of
ICX on the engineering and IT segments in Rotter-
dam and we have developed a strategy where the
sales effectiveness and CRM in these segments are
the focus of all operations.
Outgoing Exchange in Rotterdam has grown signifi-
cantly compared to last year, both in realized results
and student pipeline for our successors. A significant
part of this improved performance can be attributed
to a doubling of our Facebook reach and creating
a visual omnipresence of AIESEC Rotterdam at the
Erasmus University campus. Moreover, the internal
processes in the team have been significantly sim-
plified and improved in effectiveness, leading to a
faster matching process and less students dropping
out. A significant highlight was the regional prepara-
tion seminar for our exchange participants together
with Leiden, Utrecht, and Amsterdam: the largest
OGX event of the year! Finally, we are wrapping up
our term with the South-East Asia project, which has
attracted a lot of attention from Erasmus University
students and is driving the amount of applications
for summer projects for upcoming months.
Reversing a long declining trend in performance was
also the result of several key projects and highlights
in the Local Committee as a whole.
• The new recruitment policies, marketing, and
selection
• The strategy for AIESEC Rotterdam 2013
• Financial excellence through a drastic reform in
our accounting systems
• Attending the Ibero-American Leadership Con-
gress with the Executive Board in Panama
• Attending the Summer Leadership Develop-
ment Congress with the Local Committee in
Croatia
The past year has been a tremendous learning ex-
perience for everyone, full of great moments and
experiences. A huge effort has been made to ensure
that all these experiences throughout the year will
not be in vain, but will form an operational and cul-
tural base for the next years to build upon. I would
like to thank everyone who has contributed to mak-
ing this possible and I wish our successors all the
best of luck for the upcoming term.
Sven Arensman
Local Committee President Rotterdam 12/13
Local
Advisory
council
of AIESEC
Rotterdam
M. Verkuilem
AKD
Advocaten & Notarissen
Civil law Notary, Partner
J. Kamphuis
Ernst & Young
Partner
P. van Houten
ABN Amro
Regio Directeur
Particulieren
P. Kavelaars
Erasmus Universiteit,
Deloitte
Professor Erasmus School
of Economics, Business
A. Kuijpers
KPMG
Director (audit)
R. Rijntjes
Erasmus Trustfonds
Secretaris
S. Leenders
Unilever
Sales Manager
Field Force
P. van Essen
Port of Rotterdam
Project Director Port,
Rotterdam Climate
F. Dorhout Mees
Marsh Nederland
CEO
AIESEC Rotterdam
Incoming Exchange
Realised Students
Outgoing Exchange
activities
2010-2011
30
473
8
95
18
15
2011-2012
31
372
3
86
9
14
2012-2013
27
427
3
157
7
20

31
Local
Advisory
council
of AIESEC
Tilburg
R. Pastoor
Perfetti van Melle
HR Manager
R. l’Ami
Brabantse Ontwikkelings
Maatschappij
Director foreign investments
R. de Graauw
Rabobank Tilburg
Manager Private Banking
W. Visser
De Lage Landen
International B.V.
Vice President
L. Robben
Euflex Employment
Services, Director
S. Vermeltfoort
Brabants Zeeuwse
Werkgeversvereniging
Regiomanager
B. Vos
Tilburg University
Professor NEVI Chair
Purchasing Management
C. Ottens
Kamer van Koophandel
Account Manager
L. Westra
Claassen, Moolenbeek &
Partners, Partner
J. Smetsers
DAF Trucks N.V.
Senior Director
C. Janssen
DigiHR
Director
AIESEC Tilburg
“
”
One after the other
contract was being
signed and long-term
collaborations
were created.
I
n 2012-2013 AIESEC Tilburg experienced
an unforgettable year with focus on our
online engagement, sales effectiveness
and service delivery. Together with an
amazing LC, our Local Advisory Board,
Board of Advisors and other stakeholders we man-
aged to take AIESEC Tilburg to the next level.
The Outgoing Exchange team in Tilburg did a great
job again this year with a large growth in realizations
and having the highest number of realizations in
AIESEC The Netherlands. These realizations resulted
from a big growth in the special projects and the op-
timisation of our processes. We started using a case
study as a selection method, which decreased our
delivery time. Next to that we added a new function
to the team: the Partnership Manager. This func-
tion will ensure the quality of the products we offer.
Also, we re-designed the YES (Young Entrepreneurs
Shanghai) programme and started cooperating with
AIESEC Maastricht to increase its impact.
The Incoming Exchange team started a little bit
rough, with an empty pipeline and no matches to be
realized any time soon. When the first trainee en-
tered the beautiful city of Tilburg in late November,
it was a great motivation boost to rock the remain-
ing months. Due to excellent relationship manage-
ment and an innovative acquisition approach, one
after the other contract was being signed and long-
term collaborations were created. We closed our
year with a bang by winning the ING-award for best
Incoming Exchange team!
One of the best results of Make a Move is the Ca-
reer Week of last November, with an increased
number of subscriptions and show-up rate. Besides
this, there was also a successful launch of our new
online career platform, makeamove.nl. Tilburg was
responsible for more than 400 student subscriptions
to date. Also, the concept of the Future is Yours was
replaced by the new concept Br@nd yourself.
We celebrated our 65th anniversary with a lustrum
gala together with over 100 of our alumni. Even
alumni from the 1990’s were present at this great
event. Furthermore, we went to an international
conference in Tallinn, Estonia for one week including
a trip to Riga, Latvia after the conference. Moreo-
ver, this year we were also honoured to host several
national events in Tilburg for the first time in years.
Looking back at an amazing year full of challenges,
achievements and fun, I can say that I am really
proud of the ones that make AIESEC Tilburg what it
is: a no-nonsense, talented, hard-working and com-
mitted group of people. I am fully confident that our
successors have what it takes to build on our foun-
dations and to take AIESEC Tilburg to an even higher
level. Thanks to everybody that made this year un-
forgettable!
Patty Erkeland
Local Committee President Tilburg 12/13
Incoming Exchange
Realised Students
Outgoing Exchange
activities
2010-2011
30
420
14
163
20
38
2011-2012
28
485
9
163
15
58
2012-2013
28
535
9
134
16
60

32
Incoming Exchange
Realised Students
Outgoing Exchange
activities
2010-2011
28
201
5
91
12
14
2011-2012
13
135
5
135
2
16
2012-2013
-
-
5
31
8
16
“
Local
Advisory
council
of AIESEC
Twente
D. Veltman
KienhuisHoving advocaten
en notarissen
CEO
J. Beernink
Technologie Kring Twente
President
G. Grotenhuis
Rabobank Enschede-
Haaksbergen
CEO
E. de Lange
TKH-group
CFO
W. Weerdenburg
WTC Twente
Ex-president
E. Brinksma
Universiteit Twente
Rector Magnificus
M. Essers
Universiteit Twente
Head of Alumni and
Development office
D. Blank
Universiteit Twente
Scientific Director MESA+
”
We have had trainees
from a mixed set of
countries that brought
all their own story
AIESEC Twente
Believe together we achieve
L
ooking back at our AIESEC experience
in Twente, we have had an intense year,
where everyone in the organisation was
tested frequently on their adaptability,
skills and perseverance. With a hard-work-
ing and committed team with everyone having a
(huge) personal development and a lot of fun mo-
ments, we got everything out of our AIESEC year and
we leave the organisation better than we found it.
With the coordinator stepping in two months late,
The Outgoing Exchange Team had to refigure-out
how a team works. With showing a lot of eager-
ness to improve, the most culturally diverse team in
AIESEC Twente (two Mexicans and a German girl be-
sides three Dutchies) set up two partnerships with
AIESEC in Indonesia and Uganda and marketed it
very concretely. This led to a lot of happy exchange
participants that are ready to go, and an improve-
ment in numbers compared to last year.
The Incoming Exchange team also improved in num-
bers with a part-time coordinator stepping in three
months late, by good relationship management with
current exchange partners. This led to a positive im-
pact on companies in the Twente region, leading
to new companies approaching AIESEC, instead of
AIESEC acquiring companies. We have had trainees
from a mixed set of countries; Venezuela, Slovakia,
Brazil, India, Turkey, Tunisia, Greece and Finland that
brought all their own story into the weekly Monday
evening dinner and activities.
Make a Move can look back at a rough year full of
challenges, missing someone who coordinated the
team. This led to a completely different experience,
which needs perseverance, a set of skills and a posi-
tive mind-set. With those elements in place, we pro-
duced a Future is Yours! in the beginning of the year,
did research on the needs of the students in Twente
and found interested partners where we could build
upon in the upcoming years. In June we successfully
organized the Br@nd Yourself event, which gave the
year a perfect ending.
Several other projects were executed for and with
the whole local entity. We attracted 500 Facebook
likes (+300 likes), changed the responsibility struc-
ture of the organisation, and we implemented ad-
ditional assessments to the interviews for new
members and exchange participants. In the area
of external collaboration, we worked together with
other student organisations like Integrand. Also,
we cooperated with other local entities of AIESEC
The Netherlands, like LC Wageningen, to organize a
knowledge transition and bonding weekend.
These collaborations were all in line with the biggest
project of the last few months; the recruitment of
new members and the transition of knowledge. This
enabled the next team to kick-start their year, we
wish them all the best!
Arnoud Weustink
Local Committee President Twente 12/13

Local
Advisory
council
of AIESEC
Utrecht
R. Eradus
BDO Audit & Assurance
Partner
W. van Daalen
& Samhoud
Partner
H. Homan
Provincie Utrecht
Head of Team Policy, Euro-
pean & International Affairs
R. van Zijp
Rabobank Utrecht
HR Manager
G. Timmermans
Corio N.V.
HR Director
Z. Odink
NS
Manager
P. van den Hoven
Utrecht University
Professor
O. Atzema
Utrecht University
Professor
A
IESEC Utrecht experienced a success-
ful year full of national collaboration,
personal development, international
experiences and career events. There-
fore, in 2013, AIESEC Utrecht is still
connected to the global goal of ‘creating cultural un-
derstanding and fulfilment of humankind’s poten-
tial’. Below you can read how we achieved this goal.
Head Office:
• Salesforce: Building and implementing a cus-
tomer relationship management system to-
gether with Maastricht and Wageningen for all
of AIESEC The Netherlands;
• Establishing a personal vision course for AIESEC
Utrecht’s members with &Samhoud;
• Recruitment: Establishing and maintaining a
strong local committee;
• Creating a very involved Local Advisory Board
due to their assignment to ‘buddies’ within the
Executive Board.
Outgoing Exchange Team:
• Southeast Asia Project: Based on an analysis
of the needs of students Utrecht focused spe-
cifically on Southeast Asia which led to a lot of
realizes;
• External Relations: Contacts are established
with study associations such as Social Sciences
in which AIESEC will be promoted through their
magazines, newsletters and events;
• Regional Collaboration: instead of hosting a lo-
cal preparation seminar, AIESEC Utrecht took
the initiative in organizing a successful seminar
with Amsterdam, Leiden and Rotterdam!
Incoming Exchange Team:
• IT sector acquisition: Based on the needs of the
companies AIESEC Utrecht specifically focused
on the IT sector and became the 2nd best local
committee regarding the amount of IT intern-
ships in West and Eastern Europe!
• Trainees: AIESEC Utrecht arranged a successful
trainee-activity and evaluation in order to sat-
isfy the needs of the trainees.
Make a Move Team:
• Customer satisfaction of the Careerweek: Due
to a lot of personal care for companies and stu-
dents Make a Move Utrecht had the 2nd best
evaluations of Make a Move The Netherlands
in fall!
• Women at the Top: With a speaker such as
Marjan Oudeman Women at the Top had to be-
come a success. And it did! We received very
high evaluations from both students and com-
panies and besides this we had the highest at-
tendance rate of students in Make a Move The
Netherlands!
Nour:
• New internships: Due to the hectic situation in
the Arab world some internships of last year
disappeared. However thanks to a lot of hard
work, the Nour team compensated this by gain-
ing new internships in Egypt and Morocco!
• Local financial sustainability: Thanks to a par-
ticipation fee for each Nour candidate and a
strong emphasis on funding Nour became fi-
nancially sustainable on a local level!
All achievements can be assigned to the hard work
of the EB, LC and both advisory boards. Looking
back as president of the organisation, I feel very
fortunate to have worked with such talented, com-
mitted and, above all, inspiring people that clearly
know how to get things done. Thank you all. It was
a great journey.
Han Gulyas
Local Committee President Utrecht 12/13
AIESEC Utrecht
Incoming Exchange
Realised Students
Outgoing Exchange
activities
2010-2011
19
509
15
148
17
30
2011-2012
19
430
11
230
14
29
2012-2013
16
360
10
100
3
40
33

34
Local
Advisory
council
of AIESEC
Wageningen
M. Stultiens
Arcadis
HRM Director
M. van den Broek
UP learning
Managing director
S.van Erkelens
Food Valley NL
Account manager
M. Lamers
Wageningen UR
Corporate director commu-
nications & marketing
H.Westerbeek
FrieslandCampina
Platform Manager R&D
G. Septer
Rabobank
Branch Manager

T
his year was all about innovation and
local relevance for our LC. Not just
because we thought it was cool to try
something new. Not because we had
lots of money and had the luxurious
position to invest in new things. No. We innovated
because we believe in the potential of Wageningen
students and its region. We innovated because we
strived to capitalize on that potential and to become
heroes in our local network. For our efforts we were
nominated for the AIESEC&ING Innovation Award.
Being able to innovate required a new way of think-
ing. Moreover, it required action.
Within the Outgoing Exchange team, our aim was to
offer students recurring high quality GIP opportuni-
ties related to life science. We are currently involved
in a pilot with Coca Cola Belgium, having placed two
food technology students, and with Knoel Consult in
Germany, having placed one toxicology student, to
establish these long-term partnerships. In addition
we have strengthened our bond with the university
by organising study advisor lunches, participating in
university ‘go abroad’ campaigns and offering train-
ings to study associations.
Our Incoming Exchange efforts were aimed at exter-
nal collaboration and online branding. This year our
committee was a front runner in both areas, result-
ing in a nomination for best ICX team. Finally, all our
trainees valued their experience on a scale from one
to ten with a nine or higher. We are very proud of
this high appreciation! Our trainees are very much
part of our team and we are happy that we have
been able to get them to The Netherlands – they
are great people.
For our efforts in Make a Move we won the
AIESEC&ING Award. This year, our team has suc-
cessfully led the change and showed how Make a
Move products can be adapted to the city’s local re-
ality. Based on solid market research, we renewed
the Career Week concept – turning it into a Career
Day with segments related to the different study
fields in Wageningen. Next to growth in participa-
tion, students appreciated the day with an 8.0 and
companies a 7.1. Numbers we are very proud of.
One of the reasons for our success is that we have
collaborated throughout the year with other parties
in Wageningen, such as study associations and the
university. One example of how we showed our lo-
cal relevance, was by organizing a leadership train-
ing for different student boards of Wageningen.
All in all, we have grown by looking outwards: col-
laborating with external parties, capitalizing on local
needs and increasing awareness. This has resulted
in a stronger LC and proud members. From this
place I want to thank all our twenty-three members
and the people that we have met along the way for
making it possible.
On behalf of the AIESEC Wageningen Executive
Board 2012-2013,
Marieke van Deelen
Local Committee President Wageningen 12/13
AIESEC Wageningen
Being able to inno-
vate required a new
way of thinking.
Moreover, it required
action.
“
”Make a Move Carriereweek
Incoming Exchange
Realised Students
Outgoing Exchange
activities
2010-2011
14
122
6
81
7
1
2011-2012
8
100
5
57
1
1
2012-2013
15
249
5
111
4
1

35
In February 2013 the
first interaction with
Delft was a fact...“
”
S
ince its founding 65 years ago, AIESEC
The Netherlands grew fast. However, up
to this year, there was still one student
city that did not have a local commit-
tee: Delft. However, I am proud to say
that AIESEC Delft officially started this year in The
Netherlands. Being part of the foundation of AIESEC
Delft, it is easy to say that “everything is a step for-
ward”. Although this is true, creating a start for our
members, exchange participants, partner compa-
nies and support organisations is not easy and per-
sistence and hard work is needed. Therefore, we
chose to focus and start this year only with the Out-
going Exhange Team.
In February 2013 the first interaction with Delft was
a fact; the meeting with the Rector Magnificus of
the Technical University of Delft took place. Since
then, we have been increasing our connection with
the university as a whole.
We are focussing our first operations on execut-
ing Outgoing Exchange. With six members within
the team, we have been working on ways to create
general brand awareness of AIESEC Delft, the pos-
sibilities for partnerships with other countries and
generating ideas for the first official marketing stunt,
which will be held next September.
This (short half) year has been a great experience
for all of us. We are an executive board of three per-
sons and (since the end of June 2013) six members,
who are all still studying next to their AIESEC board
year and facing the challenges of a start-up. This
made this short year an unforgettable one, full of
memories we will take further in our career and life.
Rolien Beyers
Local Committee President Delft 13/14
AIESEC Delft
And a special welcome to our newest Local Committee: AIESEC DELFT

36
Partnership opportunities
Partner with AIESEC!
Year after year we see that organisations that coop-
erate with AIESEC The Netherlands on a regular ba-
sis are often top of mind to our board members and
alumni. This leads to many highly motivated, entre-
preneurial membership finding future employers in
our group of partners.
For organisations, AIESEC provides the opportunity
to attract and engage high potential students and
recent graduates with a commercial mind set. Our
select group of partners allows for frequent per-
sonal contact leading to win-win situations in all
partnerships. We continuously strive for long-term
relationships in order to obtain the best results for
both our members and our partners.
Exchange Partnerships
AIESEC attracts and engages talent from across the
globe. Our worldwide network is present in over
124 countries and territories, enabling us to source
tens of thousands of talented individuals from all
over the world. Of particular interest to organisa-
tions in The Netherlands, AIESEC runs the Global
Internship Program, a global exchange programme
that enables organisations situated in The Nether-
lands to easily source the brightest minds and lead-
ing talents from all over the world.
AIESEC arranges all formalities to take care of such
items including, but not limited to, visas, work per-
mits, housing and social support of the trainee.
Since 1948, thousands of Dutch companies have
benefited from hiring our foreign talent for intern-
ships or short-term projects.
Make a Move Partnerships
Make a Move. Your strategy, our platform!
Make a Move’s national reach and products offer
companies the opportunity to receive the attention
of talented academic students in The Netherlands.
In the fall of 2013 more than 2000 students will be
guided towards their future careers at our Career
Weeks and over 7000 active accounts are expected
to be present on our new online platform makeam-
ove.nl. Furthermore, our new national program the
Make a Move Board Battle, offers a new innovative
concept in order to gain access to some of the best
student boards of The Netherlands. Besides that,
the Meet a Mentor programme offers companies
the opportunity to get into close contact with the
very best students of The Netherlands.
National Talent Partnerships
Being one of the select few National Talent Partners
of AIESEC offers a unique opportunity to build and
enhance employer branding amongst a group of
high potential students, recent graduates and young
professionals with relevant work and especially
leadership experience.
As a National Talent Partner an organization has
the opportunity to meet and interact with roughly
300 high potential AIESEC board members from all
over The Netherlands. AIESEC board members are
pro-active, result oriented team players who want
to develop their professional skills and have fun
while they do it. Through partner Get2Knows, com-
petency based workshops, motivational speeches,
trainings lunches and in-house days a national Tal-
ent Partner can gain direct access to our national
network.
Together with AIESEC, companies can also organ-
ise events for recent AIESEC alumni who are often
in the process of orienting on the labour market.
This is a powerful tool for employer branding and
recruiting and gives our partners the opportunity to
present their company to our alumni. The effect of
employer branding depends on the repetitive char-
acter and the impact of the exposure. Because we
have noticed that our partners get the biggest re-
turn on investment when being exposed multiple
times throughout the year, we offer partnership
packages that guarantee a continuous exposure cy-
cle throughout the year.
Curious?
Interested in finding out more about how an Ex-
change- Make a Move- or a tailor-made Talent Part-
nership package can help you generate exposure
and source talent amongst students and recent
graduates both in The Netherlands and across the
world? Contact AIESEC The Netherlands to find out
more.

37
Partners of AIESEC
National Talent Partners
Make a Move Partners
Finance Partner Training Partner
From PDF

38
Bea Haring
Partner and member of the
Board of Directors
Ernst & Young
Fred van Haasteren
Ex-Exectutive Vice President
Randstad Group
Irvin Faneyte
Partner
OC&C Strategy Consultants
Jochen Messelink
Partner and Managing Director
Boston Consulting Group
Marco Kesteloo
Vice President
Booz & Company
Marijke Brunklaus van de Loo
Human Resources Director
ING Bank The Netherlands
Rob Theunissen
Partner
McKinsey & Company
Ton de Jong
Managing Director
Capgemini
Wim Kooijman
Executive Vice President Human
Resources & Industrial Relations
KLM
Board of Advisors
Board of Advisors
Corporate
Board of Advisors
Non-Corporate
Lex Bouter
Rector Magnificus
VU University Amsterdam
Hans Stoof
Rector Magnificus
Utrecht University
Dymph van den Boom
Rector Magnificus
University of Amsterdam
Frans Zwarts
Rector Magnificus
University of Groningen
Gerhard Mols
Rector Magnificus
Maastricht University
Paul van der Heijden
Rector Magnificus
University of Leiden
Martin Kropff
Rector Magnificus
Wageningen University
and Research Centre
Philip Eijlander
Rector Magnificus
University of Tilburg
Sebastiaan Kortmann
Rector Magnificus
Radboud University Nijmegen

39
AIESEC the netherlands overview
Charlotte Eijsvoogel
President
Laurens van Vloten Dissevelt
Vice President Finance & External Relations
Marieke Doelman
Vice President Incoming Exchange
Kelly Dixon
Vice President Outgoing Exchange
Paul Heijlands
Vice President Make a Move Key Account
Manager
Pascal Steeghs
Vice President Make a Move Event Manager
Sanne van Erp
Vice President Make a Move Brand
Manager
Niels Gastkemper
President
Kathinka de Veer
Vice President Finance & External Relations
Alica Klösges
Vice President Incoming Exchange
Sasker Soontiëns
Vice President Outgoing Exchange
Tijs Berens
Vice President Make a Move Key Account
Manager
Suzie Lednor
Vice President Make a Move Event Manager
Annelies den Boer
Vice President Make a Move Brand
Manager
Eva van den Berg
Vice President Make a Move Online
Development Manager
Member Committee 2012-2013 Member Committee 2013-2014
Board of Directors
Mathijs Seegers, Gert-Jan van Sprundel, Bram van Oenen, Christiaan Henny, Peter Hardy, Stijn
Dietz, Marije Kerkveld, Merijn Goris, Rene Willemars, Esther de Kruijk, Jorien van Duijn

Annual Report 2012-2013 DEFINITIEF

Annual Report 2012-2013 DEFINITIEF

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