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Case Study :: Nissan Rogue
With the 2007 launch of its Rogue crossover vehicle, Nissan tasked advertising agency TEQUILALos Angeles
to develop an innovative, interactive campaign targeting male GenXers.
Partnering with EyeWonder, TEQUILA provided
ads featuring three different interactive games
to showcase Rogue’s quick handling and aggressive
styling. For its version of the Marble Maze game,
Nissan was the first U.S.-based automotive advertiser
to integrate Papervision 3-D technology into their Flash 9
designs using EyeWonder’s flexible AdWonder
component. The game engaged users to “drive” the
Rogue through city streets and collect bonus points.
TEQUILA also devised interactive video ads that
utilized EyeWonder’s geo-targeting capabilities. Because
the Rogue launched between November and February,
Click image to view ad Nissan positioned ads to showcase the vehicle navigating
snow-covered streets in northern markets only. This use
of EyeWonder’s geo-targeting ensured different ads were
served depending on users’ geographical locations.
The campaign proved successful month after month.
Ads with integrated games had over four million
unique interactions with a total interaction rate of
34.75 percent, four times above EyeWonder’s
automotive vertical benchmark. TEQUILA reported
that users directed to Nissan’s Website, NissanUSA.
com, played the games more than 335,000 times
within the first three months of Rogue’s launch. The
icing on the cake was the four 2008 MIXX Awards
the campaign won, including Best in Show!
Click image to view ad
“We’re honored to receive a MIXX award for our Nissan Rogue Advanced Results:
Launch campaign. This distinction recognizes the hard work and
creative efforts put forth by our team as well as EyeWonder’s • Over four million unique interactions
superior rich media capabilities, technology and service.”
Doug Speidel,
• Total interaction rate of 34.75%, four times above
Executive Creative Director EyeWonder’s automotive vertical benchmark
for TEQUILALos Angeles
• First automotive advertiser to innovatively use
Papervision 3-D technology
• Winner of four 2008 MIXX Awards, including
Best in Show
www.eyewonder.com | 1.866.398.7517
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