This document summarizes findings from an automotive online marketing review by J.D. Power and Associates. It discusses trends in new vehicle sales, consumer preferences, and online shopping behaviors. Key points include: total US new vehicle sales in 2008 will be the lowest since 1993 due to higher gas prices favoring cars over trucks. Compact vehicles have gained market share while online advertising budgets are being reduced. The number of models shopped and use of search increases in the month of purchase.