The document provides an agenda for a two-day automotive conference taking place on March 9-11, 2008. The agenda includes keynote speakers, panels, workshops, and networking events focused on online marketing trends in the automotive industry. Topics will include rising lead costs, online video strategies, measuring ad spend, integrating online and offline advertising, lessons from other industries, and finding from a dealer marketing spend study. The conference will conclude with a wrap-up session on the second day.

1. CONFERENCE AGENDA
Check wardsauto.com/springtraining for more announcements on
confirmed speakers.
SUNDAY, MARCH 9, 2008
6:00 - 8:00pm Opening Reception
MONDAY, MARCH 10, 2008
8:15-8:30am INTRO AND WELCOME Cliff Banks, Ward’s, and Jim Riesenbach, Autobytel
8:30-9:30am Keynote: Where is your customer? Michael Barrett, Executive Vice President and
Trends That Will Determine Your Chief Revenue Officer, Fox Interactive Media
Marketing Spend
9:30-10:30am Panel: Rising Lead Costs Cliff Banks, Editorial Dir., Ward’s Dealer Business (moderator)
Mike Gargano, Vice President and Gen. Mgr., Car.com
Kent Bozarth, General Manager, Bozarth Automotive Group
Ted Gessler, Internet Director, Bergstrom Automotive Group
Todd Swickard, President and CEO, Auto Dealer Traffic
Steve St. Andre, President and COO, Ford Direct
10:45am-12pm Workshop 1: Online Video: Mike Parsons, Owner, Laser Stream Video
What Works, What Doesn’t
Workshop 2: Get the Most Out of TBD
Your Advertising: How to Integrate
Your Online and Traditional Marketing
Workshop 3: Strategies for Managing Domingos Vieira, Vice President of Automotive, iCrossing
Your Online Inventory to Drive Sales
Workshop 4: How Smart is Your Ad Mike Spadafore, Global Product Strategist, Polk
Spend? Tips on Measuring Your
Online Advertising
Workshop 5: How to Make Money TBD
Selling Service, Parts, Accessories Online
12pm-1pm Lunch
1-2pm Keynote: An Ad Agency’s Perspective: Will Travis, Vice President U.S. Operations, ATTIK USA
Integrating Online and Offline Advertising
2-3:15pm Workshops (see above)
3:30-4:30pm Panel: Lessons From Other Industries Jim Riesenbach, President and CEO, Autobytel (moderator)
Craig Smith, CEO, ServiceMagic
Steve Horowitz, Vice President and Publisher, BankRate
Omar Tawakol, CEO, BlueKai
Famous Rhodes, Director - Parts and Accessories, eBay Motors
5:30pm Dinner & Baseball Game: New York Yankees vs. Cincinnati Reds
TUESDAY, MARCH 11, 2008
8:30-9:30am Gen Session: Findings from study on Neal Polachek, Senior Vice President, Kelsey Group
dealer marketing spends
9:30-10:45am Workshops (see above)
11am-12:15pm Keynote: OEMS and Dealers: How the TBD
Web is Changing the Rules of Marketing
12:15-1:30pm Lunch
1:30-2:30pm Panel: Measuring Online Dean Evans, Chief Marketing Officer, Dealer.com
Ad Effectiveness Steve Stauning, E-commerce Director, Asbury Automotive Group
2:30-3pm WRAP-UP Session Cliff Banks, Ward’s, and Jim Riesenbach, Autobytel