1. Tough Mudder Valentine’s Day
Prompt
Valentine’s Day is coming up, and you’ve been asked to create a relevant post for Tough Mudder’s
Facebook site. Describe the post, and why it fits the Tough Mudder brand.
y Tough
s Da Mu
tine’ dd
er
len
Va
Love
Mud
Comradery
beer
Hearts
Bonding Reflection
blood
bruises
Chocolates
Testament of Faith and Effort Arctic
Sweet
Nothings Enemas
Having Fun
Champagne fear

2. Tough Mudder Valentine’s Day
The Post
The Valentine’s post should align itself with one or more of the mutual traits described above, while staying
consistent with the Tough Mudder voice. Tough Mudder has a history of inspiring, intimidating,
hoo-rah posts with the occasional tongue-in-cheek twist (see “dong dangler”).
Social media posts catch attention when the content doesn’t match the copy, but the relationship between
the two is still unmistakable. Tough Mudder content with Valentine’s Day copy make for a potent mixture.
The Photo
For some, Valentine’s Day is a two-person event: you and the person you care most about.
For others, it’s an excuse to damn their ex’s and go out with friends.
Either direction Tough Mudder takes with the photo works, as long as the copy matches it.
The Copy
Valentine’s Day offers dozens of taglines and catchphrases that juxtapose well with the Tough Mudder
brand. The copy should be sentimental, yet active and relevant to the outrageous nature of Tough Mudder.

3. Tough Mudder Valentine’s Day
Some Examples
They call it a long walks on the beach ?
Leap of Faith for a reason
ME TOO

4. Tough Mudder Valentine’s Day
Some Examples
she was
lovestruck from day one
How do we explain
Who wears the pants?