Featured speaker on 09.10.13 to the Royal Marketing Society at Royal Holloway, University of London during Marketing Employment Week. Presentation topic: How to Market Yourself as the Best Candidate.

1. How to MarketYourself as
the Best Candidate
09.10.13
Kelliann M. McDonald, Marketing & PR Strategist
Royal Holloway, University of London, MBA Candidate, 2014

2. “It’s a job to find a job.” – My Dad.

3. A Bit About Me
Kelliann McDonald
uk.linkedin.com/in/KelliannMcDonald
Facebook.com/KelliannMc
@KelliannMc
 RHUL MBA Candidate 2014
 7 years as a Marketing & PR Strategist
in CRE
 Experience: AdAgencies, PR & Event
Management Firms, Professional
Services Firms working on Corporate
Events, Business Development and in
Client Support roles.
 Miami, Florida, USA
 University of Florida (GO GATORS!)
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4. We’ll Discuss the Fundamentals:
 Before the Interview
 During the Interview
 After the Interview
 Your competition:
Video Resume: Google Please Hire Me
Google Please Hire Me:The Epic Finale
How to MarketYourself as the Best Candidate
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5. Things to Consider Before
the Interview.
 Self Audit
 Personal/ Professional
Brand
 Online Reputation
 Internships/ Professional
Experience
 Industry Knowledge
 Network
How to MarketYourself as the Best Candidate
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6. Things to Consider During
the Interview:
 Be prepared for a
conversation
 Be prepared to talk about
yourself
 Have a few sounds bites
prepared
 Learn about the
organization beforehand
 Have a specific job in mind
How to MarketYourself as the Best Candidate
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7. Things to Consider During
the Interview:
 Be the Solution/ Be Specific
 Prepare examples detailing
how you've solved similar
problems in the past
 Practice telling stories
about specific results
you've achieved
 Be positive, sincere and
enthusiastic
How to MarketYourself as the Best Candidate
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8. Things to Consider During
the Interview:
 Be Aware of Nonverbal
Communication
 Posture, Facial Expressions,
Eye Contact, Smile and
Firm Handshake
 Overdress andTimeliness
 Ask for the job
 Personal branding and
exuding confidence
How to MarketYourself as the Best Candidate
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9. “Fake it ‘til you make it.” – Me.

10. Things to Consider After the
Interview:
 Send a ‘ThankYou’ email
immediately
 Watch your social media
 Follow up, as preferred
 Be positive and patient
How to MarketYourself as the Best Candidate
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11. “What is for you cannot be un-for you.” – IDK.

12. KeyTake-a-Ways:
 Protect/ clean up your online
reputation
 Be knowledgeable
 Be prepared
 Be confident
 Be positive
How to MarketYourself as the Best Candidate
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13. Thank you.