1. Focus Group Survey Keisha Radway

2. My aim today is to gather research from you to ensure that my product is 100% relatable to my target audience and to find out any improvements you think I should make etc. Firstly, I am going to show you my film poster and two example of professional teaser trailers that relate to my product. Then we will have a short discussion in which you can voice your own opinions.

3. By day she is famous and highly noted detective, ‘Toni’ and by night she goes by the name of ‘T’, an infamous hustler and drug baron. Everything seems to be perfect for Toni, just as the chief gives her a huge case, to find ‘T’. What will she do when these two worlds collide?

4. Teaser Trailers SALT http://www.youtube.com/results?search_query=Trailer+for+Salt AMERICAN GANGSTER http://www.youtube.com/watch?v=3RsIjL4qCjc

5. What did you think of these two teaser trailers? Were they easy to relate to and could you guess the genre of these films? Would you go to see these films after watching the teaser trailers? What interested you most about the teaser trailers we just saw?

6. Film Posters

7. What attracts you to a film poster? e.g. Colours, main character/main image Can you guess the genre of the film by looking at this poster? How does it compare with professional film posters? What do you like/dislike about the posters?

8. Thank You For Your Time