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- 1. New “Engines” for Porsche Ke Yu NEW MEDIA DRIVE LICENSE FALL 2015
- 2. “SOCIAL MEDIA ENGINE” How many people are using social media? Answer:
- 3. “SOCIAL MEDIA ENGINE” Use social media to promote products. Make brand home page on Facebook, twitter, Instagram and other social medias to collect fans. Update the news, new products and interesting stories make people to share with their friends.
- 4. “SOCIAL MEDIA ENGINE” Easy to collect data and find results. Search the comments in every contents, and find out which product or model is most popular, any problem with our vehicles.
- 5. “SOCIAL MEDIA ENGINE” Count the number of Likes and shares to find the results.
- 6. “INTERNET MARKET ENGINE” Fast and save time. Can build their own car. Find the service number and information more easily
- 7. “MOBILE APPS ENGINE” The Mobile app of Porsche let people check the information of cars easier. Phones, ipad, computers all can be used.
- 8. “MOBILE APPS ENGINE” Make Porsche Games Provide a platform for consumer to find how fun to drive our cars Attract more people to pay attention to our products, and they can play games as a test drive.
- 9. Go Porsche ! Social Media Engine + Internet Market Engine + Mobile Apps Engine = The super “Power” of the Porsche. Three thing put together, help and fix with each other will Push and lead the Company become the best
Hinweis der Redaktion
- Porsche is one of most famous automobile manufacturing industry on the world. Today, I want to talk about how to make the Porsche become more successful on new ways. New “engines” for Porsche
- Today, the demands are growing up, technologies are rising, different companies has different products and models, so the competition between different countries is very high, which means the market of Porsche can not stay the same place, so choose the right consumers and market is very important. This table (in millions) shows the number of users of different social medias, the top one is Facebook, it has about 1550 millions users. So, this large number of users create a large market for the company. How to use this kind of new market to push the company become more successful becomes the first thing to solve.
- First, use the social media to promote products. Because of the large amount users, make a homepage on the different social websites is very important. They will help the Porsche collect fans, then they can use those website to update the news, new products and interesting stories, then people will share those things with their friends. And their friends share those to their friends, the page will have more fans. More fan equal to more influence. This way costs less, and get more influence, save the money.
- On the other hand, the social media also easy to collect data and find results. The reason is Porsche can search the comments in every contents from different social website homepage, people will give different comments, either positive or negative, they are all got their values, then they can find out which product or model is most popular, people likes most, or any problem with our vehicles, we can help to fix it and improve those things. Porsche can also Count the number of Likes and shares to find the results. The number of likes and share means the trend of their products. More likes means more popular, then they pay more attention to that vehicle.
- On the other hand, the social media also easy to collect data and find results. The reason is Porsche can search the comments in every contents from different social website homepage, people will give different comments, either positive or negative, they are all got their values, then they can find out which product or model is most popular, people likes most, or any problem with our vehicles, we can help to fix it and improve those things. Porsche can also Count the number of Likes and shares to find the results. The number of likes and share means the trend of their products. More likes means more popular, then they pay more attention to that vehicle.
- Next, Internet marketing also becomes very common things now. The Internet marketing push most companies, the reason is they are convenience and easy to search. Nowadays, the mobile can use internet, wifi is everywhere, so if people want to find something or ask something, they may do not have time to go to the store or dealerships every time. So, the internet marketing provide a platform for people to search the information. Like "cars", they provide the price, models, years, and place. The Porsche home website also provide the platform for their consumers to build their own cars. It makes people have more choices.
- Every smart phone can use internet, so mobile app plays a very important role in the daily life. Like the mobile website of Porsche, it can choose the religions and countries, it list all the models of cars, and also give the information about building your own cars. At the bottom of the page, it also has the online service and information about the Porsche company. The appearance of the page is simple and clear. It's also easy to click and loading the pictures and contents.
- For other ways, the company can also make some gaming apps for Porsche, like use the 911 racing in the Chicago, make people start to pay more attention to their cars. Those games also will bring some people who are not interesting at Porsche at first, but after play the games or test drive in the phones, they may change their mind and Also can make some apps which give audience a chance to test drive in the phones. Those new ideas can help Porsche company to become more successful and popular.