1. KAZAKHSTAN: PR industry at a
glance
Assel KARAULOVA,
PG Communications / Kazakhstan Press Club
President, IPRA Board member,

2. SOME FACTS ABOUT
KAZAKHSTAN:
9th
largest country in the world
Resources reach
Landlocked
More than 100 nationalities
GDP for 2013 – over USD 220 billion
Direct foreign investments 2013 - over USD18 billion
"Doing business 2014" rating - 50 out of 189
World Economic Forum’s global competitiveness
index 2013 - 50 out of 148

3. PR Professionals Club
"PRshy"
PR INDUSTRY: CONSOLIDATION FOR
PROFESSIONAL GROWTH
National Association of
Public Relations
(NASO)

4. INDUSTRY:
KEY EVENTS
International PR Forum
"PRshy"
Eurasian PR & HR Event
Аk Mergen PR projects
contest
Corporate Media contest
Students conference and
contest for best PR project

5. Market stabilization after
crisis
Growth of digital
communications.
Grassroots campaigns.
Agencies competition
growth. New players
Country PR is growing
(EXPO 2017,
UNIVERSIADE 2017)
IPO of Kazakh companies
became a benchmark for
communications
KEY
POSITIVE TRENDS:

6.  PR industry is not transparent.
Statistics is the problem (“grey”
market)
 “Paid” journalism
 Government control over media
 Poor understanding of
reputation management
 Stock market is not well
developed
KEY
NEGATIVE TRENDS:

7. OUR NEXT GOALS:
ESTABLISH BEST PRACTICE IN COMMUNICATIONS
BUILD TRANSPARENT AND COMPETITIVE PR
MARKET
PROVIDE PROFESSIONAL CERTIFICATION
INCREASE STATUS OF PR MANAGERS
FURTHER INTEGRATION INTO WORLD PR
COMMUNITY