Website, Google, Yelp, for dental practice marketing. How to utilize the internet and your website to maximize your external marketing efforts. What impact can your website have on internal marketing efforts.
12. What We Will Cover -Internet Marketing as External Marketing: Building the foundation utilizing your website Driving traffic to your website SEO, Google Local & PPC Engaging your patients – measuring for success - Internal Marketing / Reputation Management Measuring patient satisfaction Encouraging referrals and making it easy Reconnecting with patients Measuring ROI
15. A Show of Hands How many of you… …are currently acquiring new patients from your website? …believe you could be acquiring new patients from your website? …are not sure where to start?
42. Establish a baselineSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]
53. Establish a baselineSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]
78. Content Writing for SEO Break apart content This is good Dental Service 1 Service 1 Loremipsum dolor sit amet, consectetueradipiscingelit, seddiamnonummynibheuismodtinciduntutlaoreetdolore magna aliquameratvolutpat. Utwisienim ad minim veniam, quisnostrudexercitationullamcorpersuscipitlobortisnislutaliquip ex ea commodoconsequat. Duisautemveleumiriure dolor in hendrerit in vulputatevelitessemolestieconsequat, velillumdoloreeufeugiatnullafacilisis at veroeros et accumsan et iustoodiodignissim qui blanditpraesentluptatumzzrildelenitaugueduisdoloretefeugaitnullafacilisi. Service 1 Service 2
79.
80. Tell Google, Yahoo, and Bing to Read It - google.com/sitemaps - siteexplorer.search.yahoo.com - bing.com/webmaster
90. Addressing website performance, strengths and weaknesses as identified in GA reporting.Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]
94. Stay abreast of changesSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]
117. Web Analytics Is... the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. - Wikipedia “Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research.”
118. Short Form Submission October 2009 120 Long Forms Submitted 142 Short Forms Submitted 262 Total 114.75%
119. April new site published Site baseline: May-June New site data: May - June Approximately 53% more traffic since new site was launched
120. Client Found for “Name” Searches # of Visitors that searched by NAME – stayed the same
121. Client Found for “non-name” Searches 95% increase in prospect group traffic
122. Stickiness Visitors that searched by name are now finding more value and staying on site longer.
123. When you combine the site’s ability to engage users and increase traffic the results can be dramatic.