1. The House of
Golden Kaan
KaanazinE
V o l . 5 / s p r i n g 2 0 0 9

2. c o n t e n t
Kaanazine vol.5/SprinG 2009
Golden kaan
house of golden kaan 4
Brand developement 8
Newsline
Wineland South Africa 12
News
german Market 18
asian Market 20
US Market 21
canadian Market 24
Russian Market 26
polish Market 27
danish Market 28
irish Market 30
dutch Market 31
exhibitions
VINEXPO asia pacific 32
tfwA cannes 33
Cape Wine Show 33
LIWF 34
Prowein 35
Awards and accol ades
International awards 37
Golden kaan
New team members 42
Take your chance! 42
contacts 43

3. Dear Friends and Partners
of Golden Kaan,
I am delighted to share our Spring Kaanazine magazine
with you. This current edition represents the fifth issue of
our Golden Kaan magazine.
At sales levels of 1.5 million cases to date since launch,
Golden Kaan has experienced dynamic sales growth
and continues to expand into additional markets and
while winning new customers. Besides the excellent eco­
nomic performance, there are additional reasons to cele­
brate the brand’s success in the year 2008:
This year marks the fifth anniversary of Golden Kaan,
a brand that immediately sparked interest and gained
attention throughout the world as a result of its specta­
cular launch in 2003. Today, we can proudly state that
Golden Kaan has lived up to its promises:
The brand has captured a leading market position in many
European countries.
Moreover, we have seized the opportunity of Golden
Kaan’s fifth anniversary to fulfill a long-standing wish.
With the grand opening of the “House of Golden Kaan,”
our visitor center, wine shop and “Golden Kaan Friends
Lounge” in the heart of Golden Kaan’s
home region we are convinced that
this Home of our brand will serve as a
delightful and appealing attraction
for visitors and friends from through­
out the world. We all, but specifically
Sharon and Bea, would be very pleased
to welcome you at our “House of
Golden Kaan” in the near future.
Now, I would like to invite you to read
on and enjoy this latest issue of our
magazine and learn more interesting
information about the “House of
Golden Kaan” and our brand.
Yours sincerely,
Marian Kopp
Managing Director Golden Kaan Ltd.
E d i t o r i a l

4. G o l d e n K a a n
house of golden kaan
New Visitor Center
and Flagship Outlet
The opening of the House of GOLDEN KAAN
in Robertson/Western Cape has been a
particular highlight for the suc­cess­ful South
African wine range. The brand’s new official
visitor center and flagship outlet is located in
the midst of the wine-growing region for the
GOLDEN KAAN wines.
Tastings, Art and Lifestyle
The opening of the House of GOLDEN KAAN also cele­
bra­ted the brand’s fifth year of existence. It will serve as a
visitors’ center and wine house, as well as an exclusive
tourist destination, offering wine tastings, a South African
art and lifestyle experience, high quality GOLDEN KAAN
accessories for purchase and outstanding conference and
private function facilities.
Luxury and Sense of African Adventure
The décor and services offered by the House symbolize the
luxury, sense of African adventure and exoticism of the
GOLDEN KAAN brand and provide a fitting welcome to
Press, Trade, global visitors and friends loyal to the brand.
It is located in the beautiful Robertson Valley, the wine
growing region of the GOLDEN KAAN wines and an area
noted for its wines and roses.
Step in the Future
“The opening of the House of GOLDEN KAAN is an im­por­tant
step in the brand’s future,” stated Marian Kopp, Managing
Director of GOLDEN KAAN Ltd. “Our South African Exe­
cutive Brand Ambassador, Sharon Mason, has created a
modern, stylish yet inviting place, which will provide visi­
tors with an exciting mix of wine and art to be enjoyed
along with the South African lifestyle.”
Marcus Moller-Racke,
CEO Racke and Chairman
GOLDEN KAAN Ltd., congra­
tulates Sharon Mason,
GOLDEN KAAN’s Executive
Brand Ambassador in South
Africa (right) and Bea Eillert,
Tasting Room Manager House
of GOLDEN KAAN (left).

5. The 5th Anniversary Party of GOLDEN
KAAN combined with the opening of THE
HOUSE OF GOLDEN KAAN that we cele­
brated together with our friends from
around the world during the CAPE WINE
SHOW week was one of the most exiting
events I have enjoyed with our fabulous
brand.
Our prosperous growth, underlined with
world class connections of our distributors
and importers, and a lot of heartfelt trust
and friendship made this possible. Very
special thanks and congratulations to
SHARON MASON and BEA EILLERT from
the South African GOLDEN KAAN team.
You rock!
Marian Kopp,
Managing Director GOLDEN KAAN Ltd.
From my side I would like to
thank first of all: The Great
Team of GOLDEN KAAN for
such a well organized visit and,
of course, for giving us the
possibility now after opening
the “GOLDEN KAAN house” to
show our clients all over the
world where the wines GOLDEN
KAAN were born!!!!
Marina Petrova,
Chief Product-Manager –
ALIANTA GROUP, Moscow
May I take this opportunity, on behalf of my wife Geraldine and myself,
to most sincerely thank you all for the won­derful hospitality and gra­
cious time you gave to both of us. We will remember fondly all our
time with you, the visits to the tourist spots, the time in Cape town, and
es­pecially the opening night of GOLDEN KAAN in Worcester – A great
success!! May we all raise a glass to the success of GOLDEN KAAN.
Willie Dardis,
WineManager/Buyer Ampersand – Dublin, Ireland

6. Thank you to all for the camaraderie and good times. As a first visit to South
Africa it was a very memorable experience for me. GOLDEN KAAN is certainly
a great brand and is obviously the result of more than just the liquid and a
great label.
Russell Sandham,
Director of Marketing – Wines/New Business Development
The Kirkwood Group, Canada
The “inspiration level” has gone up to the next
level: GOLDEN KAAN is a driver not only as a suc­
cessful South African brand, but also as a global
brand player.
The GOLDEN KAAN team was able to create a
family feeling in which the undertaken efforts also
benefit our working together.
Ed Geurts,
Key Account Manager – Racke Nederland B.V.

7. G o l d e n K a a n
house of golden kaan
Attending the opening of the House of GOLDEN KAAN in
Robertson, Western Cape were KWV CEO Thys Loubser and
his wife Lynda, Danie de Wet, Chairman of KWV and his wife
Lesca and Dr Willem Barnard, CEO of KWV when GOLDEN
KAAN was launched in 2003. GOLDEN KAAN President
Marian Kopp also especially welcomed Philip Retief of Van
Loveren Wine Cellar Robertson, and Robert­son Wine Valley
(RWV) Chairman and Marianne Richter, President of the
Breede River Winelands Rotary Club.
It was a wonderful idea to open the House of GOLDEN
KAAN. Thanks to Marian Kopp for bringing this great
idea and making it come true!
And – of course – thank you all for a wonderful time,
which would never have been so great without your
participation and friendship.
It was very interesting to exchange trade experiences
with all of you. The value of this meeting is even much
higher, because sharing experience, knowledge and
information brings great value to the brand GOLDEN
KAAN. It motivates to achieve more .
Jana Koderova,
General Manager GIV-Racke CR
On behalf of the Danish team I wish to thank
you greatly for some wonderful and successful
days in South Africa. The program put up by the
GOLDEN KAAN team was exciting and a fantastic
experience for all of us. Most importantly, however,
the elegant opening party for the GOLDEN KAAN
HOUSE went extremely well, and no doubt that
evening really proved the team spirit of everyone
present from the GOLDEN KAAN sales and mar­
keting team.
We all went home to our territories with a lot of
great inspiration, and I am sure that many of us
will be back in Robertson with important customers
and salespeople in the near future, showing them
that the great wines of GOLDEN KAAN have a
home base. In the right spot and with a lot of
African spirit.
Niels Wendelboe Jensen,
STRANDGAARDEN WINE SPIRITS A/S –
Espergærde, Denmark

8. G o l d e n K a a n
Brand Developement
GOLDEN KAAN
Private Collection
The GOLDEN KAAN Private Collection embodies the
entire competence and expertise of South African
winemaking. Highly acknowledged with numer­ous in­
ternational awards this premium range comprises an
intense, concentrated and complex Cabernet Sauvignon
and a rich Char­donnay with a creamy texture.
Refined Packaging
With new and refined packaging the GOLDEN KAAN
Private Collection will enhance its positioning in the South
African premium segment. The new updated look is the
result of market-oriented brand management and a com­
prehensive international consumer survey.
Private Collection Chardonnay, 2006 Vintage
GOLDEN KAAN Winemaker’s Reserve Chardonnay em-
­bodies ripe fruit and oak flavours which are integra­ting
well with complex citrus, pear, peach and woody flavours
that add depth and dimension. It is an elegant wine with
creamy texture, which holds its fruitiness through to the
finish, ending on a clean, crisp note.
Private Collection Cabernet Sauvignon, 2003 Vintage
GOLDEN KAAN Winemaker’s Reserve Cabernet Sauvignon
is dark, ripe and intense with a firm tannic backbone and
plenty of black-berry, plum and spicy currant flavours,
picking up cedary spice, oak and tobacco notes. It is a com­
plex and concentrated wine for sophisticated demands.
Distribution includes selected on trade channels as well
as the Duty Free and Travel Value markets. GOLDEN KAAN
Private Collection is produced in a strictly limited edition
at a maximum of 3.000 cases.

9. With its premium range Winemaker’s Edition
GOLDEN KAAN emphasizes its comprehensive
com­­petence for South African wine. The new
designed GOLDEN KAAN Winemaker’s Edition
portfolio comprises a Cabernet Sauvignon, Shiraz
and Sauvignon Blanc which were care­fully selected
according to severe quality cri­teria. The GOLDEN
KAAN Winemaker’s Edition is available in selected
retail stores which follow a special wine profile and
offer wines of premium class.
The lively SAUVIGNON BLANC impresses with tropical
fruit and ripe fig with a hint of grassy flavours. Well
integrated acids complement this wine with a lingering
crisp aftertaste.
This ruby red and full-bodied CABERNET SAUVIGNON
matured in oak barrels. It impresses with upfront cherry
fruit which is perfectly balanced with oaky vanilla flavours.
Soft and ripe tannins linger on the senses.
GOLDEN KAAN SHIRAZ’s bouquet suggests ripe berries
with green peppery spicy flavours. Well integrated tannins
with an excellent follow through onto the palate make for
a sophisticated wine which distinguishes itself from its
competitors.
GOLDEN KAAN
Winemaker’s Edition

10. 10
G o l d e n K a a n
Brand Developement
Continued Focus on
has attained the premium South African segment market
leadership role in many countries throughout the world.
The GOLDEN KAAN classic range is almost exclusively sold
through off-trade channels.
South African Wine Enjoyment
The wines of GOLDEN KAAN represent modern, South
African wine enjoyment for every palate. The classic port­
folio comprises a range of eight noble single varietal wines
namely Chardonnay, Sauvignon Blanc, Chenin Blanc,
World wide sales and consumer awareness of
GOLDEN KAAN have increased substantially over
the last five years. With sales of nearly 1.5 million
cases since the brand’s launch in March 2003
GOLDEN KAAN can look back on five years of on­
going success.
Within these five years GOLDEN KAAN has been achieving
significant growth in many international markets. The
brand is being distributed in 54 countries worldwide and

11. 11
International Growth
Individuality and Versatility
The three white varietals – Chardonnay, Chenin Blanc
and Sauvignon Blanc – substantiate the charm of South
African white wine. Merlot, Cabernet Sauvignon and
Shiraz represent the red New World classics; and Pinotage
and Pinotage Rosé which rightfully claim to be South
Africa’s “native” variety confirm the individuality of South
Africa’s winegrowing.
Merlot, Cabernet Sauvignon, Pinotage, Pinotage Rosé and
Shiraz. All wines originate from selected vineyards in the
Western Cape and convince with their complexity and style.
Understanding the consumer’s demands
GOLDEN KAAN successfully incorporates today’s trends in
terms of origin, taste and design. Its easy-drinking style
pairs well with food but can also be enjoyed on its own.
Offering outstanding quality at a reasonable price is a fur­
ther key element for GOLDEN KAAN’s ongoing success.
GOLDEN KAAN
Private Collection
GOLDEN KAAN
Winemaker’s Edition
GOLDEN KAAN
Classic Range
SUPER PREMIUM
– On Trade Duty Free
PREMIUM
– On Trade Off Trade
POPULAR PREMIUM
– Off Trade

12. 12
N e w s l i n e
Wineland South Africa
On the occasion of the opening of the House of
GOLDEN KAAN, Marian Kopp took the oppor­
tunity to invite GOLDEN KAAN’s international
dis­tributors, partners and team members from
all over the world to join a safari game park tour.
Close to Robertson, the group spent an exciting afternoon
watching the famous “big five” in their natural habitat.
Encountering the BIG FIVE
Formerly used only by hunters, the term ‘Big Five’ refers
to five of Africa’s greatest wild animals – lion, leopard,
elephant, buffalo and rhino. Even today, the term still
conjures up the romance and magic of Africa.
www.pixelio.de
www.pixelio.de

13. 13
To celebrate its fifth anniversary GOLDEN
KAAN presented a high class wine – a special
Anniversary Blend. The idea was pairing the
elegance and complexity of Cabernet Sau­vig­
non with the richness of Shiraz. And it worked
out perfectly.
This excellent 2006 Cabernet Sauvignon/Shiraz shows
hints of black berries and spices. Soft vanilla flavours dem­
onstrate the intelligent use of oak to further support the
fruit structure. To accomplish this, a careful barrel selec­
tion was made, followed by 18 months of maturation time.
Golden Kaan
Anniversary Blend
Onthepalatethewineiswell-structured,soft,androunded,
and it offers a long and pleasant aftertaste.
The first to enjoy this exceptional blend were the guests of
the House of GOLDEN KAAN opening party. The GOLDEN
KAAN Anniversary wine was one of the special highlights of
the evening and contributed a great deal to its big success.
The GOLDEN KAAN Anniversary Blend wine will be avail­
able with limited quantities for the South African domestic
market, the Duty Free markets globally as well as the
African continent markets and for special channels
throughout Europe.
The largest Golden
Kaan Bottle Ever
Marian Kopp proudly presents a 27 litre bottle of GOLDEN
KAAN Cabernet Sauvignon, vintage 2006, the biggest
Golden Kaan bottle ever filled. The so called Primat holds 36
standard bottles and weighs around 65 kilos. It was handed
over to Dr. Ludger Reissig and Dr. Andrea Reissig, two Golden
Kaan enthusiasts. Any idea how to open such a bottle?

14. 14
allow for optimal flavour development on the vine. With
white cultivars a proper grape selection in the vineyard
was made to eliminate the possible influence of rot
and to ensure that white wines will have a fresh and
fruity character.
Source: South African Wine Harvest Report 2008
N e w s l i n e
Wineland South Africa
South Africa’s 2008 Vintage
There’s good news for all wine lovers: After a fairly
dif­ficult growing season, the South African 2008 vintage
is presenting exciting wines with great con­centration
and flavours but generally with a lower alcohol con­
tent. Especially early ripening grapes produced pro­
mising wines. The crop size was about 0.5 % higher
than in 2007.
The South African wine 2008 harvest started around
10 – 14 days later than in 2007. Due to the prevailing
cool conditions and a slow ripening pattern the har­
vest allowed winemakers the time to optimally tend to
their wines.
Based on this long ripening period the quality expec­
tations for the 2008 vintage are excellent. The GOLDEN
KAAN winemakers took their time with the reds to

15. 15
Golden Kaan’s Commitment
to Environmental Sustainability
GOLDEN KAAN remains committed to en­
vironmentally friendly vineyard practices
and wine sourcing. All the wines and grapes
sourced for GOLDEN KAAN derive from
vineyards that are fully IPW (Integrated
Production of Wine) certified.
IPW is a voluntary environmental sustainability movement
established by the South African wine industry in 1998.
Compliance with the movement provides wine consumers
with a guarantee that grape production was undertaken
with due consideration of the environment, and that
the wine was produced in an environmentally respon­
sible manner.
Since April 2006, KWV, the South African joint owner
with Racke GmbH + Co. KG, continues to be a proud
member of the Biodiversity Wine Initiative (BWI). This
initiative aims to protect the natural fynbos habitat of the
Cape Floral Kingdom from extinction by encouraging the
re­tention and expansion of the natural indigenous and
endemic fynbos growth in and around vineyards. Fynbos,
literally meaning “fine bush,” is exclusively found in the
Western Cape region of South Africa where GOLDEN
KAAN is a prominent wine producer. It is high in oil
rich nutrients which add richness to the unique terroir
of the Cape.

16. 16
Wineland South Africa
Sharon Mason, Executive Brand Am­­­­bassador
for GOLDEN KAAN, visited Namibia in June
in order to explore the opportunities for suc­
cessfully selling GOLDEN KAAN in South
Africa’s neighbouring country.
Since February, Sharon has been responsible for ma­na­
ging the brand in the South African market. For other
countries on the African continent – like Namibia – Sharon
is adapting the marketing strategies, therefore working
closely together with the GOLDEN KAAN winemakers and
the marketing department.
All in all, Sharon provided a positive summary about the
Namibian market and the prospects for GOLDEN KAAN.
And to prove that GOLDEN KAAN girls can stand up to any
challenge Sharon did some quad biking in the desert dunes
of the Namib Desert.
Golden Girls are Tough
About Namibia:
Namibia is one of the least densely populated countries
in the world with 2.5 inhabitants per square kilometer
(6.5 per square mile). The Namib Desert which gave
the country its name, occupies an area of around
50,000 km², stretching about 1,600 kilometers (1,000
miles) along the Atlantic Ocean coast.
Namibia’s economy is still closely tied to South Africa’s
due to the shared history of both countries. Until
1990, the official languages were German, Afrikaans
and English. When Namibia became independent,
English became the sole official language. The mining
industry is the most important sector of Namibia’s
economy (diamonds, uranium, lead, zinc and silver).
Sharon Mason
Executive Brand Am­­­­bassador
N e w s l i n e

17. 17
world champion
sommelier
Ivo Dvo ák, one of the best sommeliers in
the world, visited KWV and GOLDEN KAAN
this summer and was im­pressed by the beauti­
ful country and its excellent wines.
Mr. Dvo ák was awarded the title of a “World Champion
Sommelier” in 2003, when the competition was held in
Havanna, Cuba. Today, Ivo Dvo ák is chief sommelier of
the Czech supermarket chain Makro Cash Carry and
Metro Slovakia.
During his visit he was accompanied by a group of Czech
sommeliers and wine journalists who later wrote an
enthusiastic article on GOLDEN KAAN and the KWV top
wines in the Czech magazine “Vino a styl.”

18. 18
In 2008 the Racke Group established
with Racke|Eggers Franke a new and
powerful subsidiary which is fully res­
ponsible for the operational business in
Germany.
With the acquisition of the Eggers Franke Group, a
fine wine distributor with a long-standing tradition and
excellent reputation, Racke is now positioned to act also
as a distributor of premium wines and to serve every dis­
tribution channel. This will create new opportunities
for Golden Kaan and also benefit the distribution.
The business activities of Racke Eggers
Franke and its specialized subsidi­
aries are encompassing management
of nationally leading wine brands as
well as highly targeted distribution of
a broad assortment of individual es-
­tate wines and international premium
wines for specialty wine and food
re­tailers and the restaurant, hotel and
catering industry.
NEW DistributION POWER
IN GERMANY
Racke|Eggers Franke established
GERMAN Market
N e w s

19. 19
The success of GOLDEN KAAN and the effective synergies
of KWV and Racke now make the merger of Eggers
Franke, KWV’s subsidiary in Bremen, commercially viable
and meaningful, as it provides KWV and Racke with an
expanded profitable base for penetration into the impor­
tant German market”.
KWV was established as a private wine co-operative in
1918 to stabalize the South African wine industry. In 1997,
the co-operative converted to a private company. Since
1996 KWV held a majority in Eggers Franke.
KWV’s Chairman Danie de Wet and CEO Thys
Loubser emphasised the positive impact of the
Eggers Franke merger on Racke and KWV:
“KWV has a strong relationship with Racke GmbH, dating
from 2003, when their Joint Venture, the GOLDEN KAAN
company and brand were established.
Commercially
Meaningful Merger
from left to right:
Thys Loubser and
Danie de Wet

20. 20
N e w s
ASIAN Markets
This is an important recommendation
for Golden Kaan in Korea: In June and
July three different newspapers awarded
our South African brand as “Best Wine.”
Wine is still relatively new to most Koreans, but the
popularity of drinking wine with meals is growing. And
Korean Newspapers Vote for
Golden Kaan – Best Wine
During the recent financial crisis, even the
booming Asian markets returned to reality –
however, this still means a growth of nearly
10%. And there is still a huge potential for
selling wine in these markets. People in many
parts of Asia, especially in China, Korea, Thai­
land and other countries show a high inte­rest
in wine, which is known as a healthy drink.
Premium Quality Required
Asian consumers remain highly image-conscious and are
willing to buy premium brands, because consumption of
wines is often linked to business meals or business gifts.
And consumers are seeking wines they will be able to
remember. New world wines in particular, with their
modern and pronounced fruity character and lacking
strong, astringent tannins, seem to indulge Asian palates
and to please their taste.
growing markets
the market is developing
fast. Generally, in South
Korea, consumption of
alcoho­lic beverages is
considered to be an
extremely important part
of social culture.

21. 21
According to recent Nielsen Data
Golden Kaan is:
• The Number One Selling South African Wine
in Northern California Retail
• The Number One Selling South African Wine
in Southern Florida Retail
• The Number One Selling South African Wine
in Virginia Retail
• The Number Five Selling South African Wine
Nationally (Total US Food Drugs)
Golden Kaan
Tops the Charts!
Safeway, one of the largest grocery retailers in North America,
a Fortune 50 Company that has been a leader in the indus­
try for over 90 years has just taken on Golden Kaan
Pinotage and Merlot. Effective September 1st, 2008,
Golden Kaan Pinotage and Merlot were listed in 120
stores in Northern California. This is a tremendous success!
Thanks to the stellar and consistent hard work of Caroline
Gardner, Golden Kaan’s Southern Florida Sales Ambassa­
dor, Publix is on the fast track to taking in Golden Kaan
as a warehouse item. This would be the best possible out­
come for growing the brand. Currently Golden Kaan is
authorized in 332 stores as DSD item, meaning it can be
ordered in at the store Managers discretion. Because of
Golden Kaan’s strong sales rate the buyer has just
mandated that in 200+ stores 5 Golden Kaan wines are
mandated to be part of the permanent store shelf sche­
matic. This is considered to be the “next step” in becoming
a warehouse item in close to 700 stores.
N e w s
US Market

22. 22
Erik Ran of GOLDEN KAAN USA spoke
with Jack Brennan, Vice President and
General Ma­nager of Southern Wine and
Spirits of California (North and South)
about GOLDEN KAAN and the market
for South African wine in the US.
GOLDEN KAAN: How do you feel the South African
category is shaping up in the US?
Jack Brennan: It looks like the South African
market is growing, however it is still a very small
category. I do think that with the strong growth of
GOLDEN KAAN and Gallo’s new brand Sebeka that
the category will become much larger within the
next few years.”
GOLDEN KAAN: Where do you think the GOLDEN
KAAN wines fit in this segment?
Jack Brennan: GOLDEN KAAN wines are priced
higher than most of the other players in the
category. The wines are a great value with beautiful
packaging.
GOLDEN KAAN: How is the Pinotage received as
most people are unfamiliar with the grape?
Jack Brennan: Most people that like wine want to try
something new. With the link to Pinotage it seems to have
been the most popular wine in the range.
GOLDEN KAAN: What are your thoughts on the US
import business?
Jack Brennan: The import business is driving all the
growth in the US. Here in California we are still seeing the
local wineries performing very strong but Australia, New
Zealand and now South Africa are showing huge interest
from consumers, especially in the $10 and above.
GOLDEN KAAN: Thank you very much, Mr. Brennan.
About Southern Wine Spirits
Since its founding in 1968, Southern Wine and Spirits
of America, Inc. (Southern), is a nationally recognized
wine and spirits distributor known for its commitment
to delivering the highest standards of customer service
and creative marketing programs and partnerships.
America’s largest wine and spirits distributor is also
known for its best-in-industry professional and well-
trained sales, operational and support staff. Today,
Southern operates in 30 states, including its original
Florida market, where its corporate headquarters is
located in Miami.
N e w s
US Market
Golden kaan talks With:
Jack brennan
Jack Brennan
Vice President and General
Ma­nager of Southern Wine
and Spirits of California
Erik Ran
Senior Vice President Sales
GOLDEN KAAN USA

23. In partnership with GOLDEN KAAN LLC, Racke USA has
expanded the company’s U.S. sales team through the
addition of 5 new sales ambassadors. The new hires are
part of the company’s ongoing commitment to growing its
international wine brands in the U.S. market.
“We are thrilled to grow our wine business and presence in
the U.S. and are poised to expand even more,” said Marian
Kopp. “Our team’s physical presence in key wine markets
provides significant benefits for the brand, and having a
strong local sales force doing the ground work enhances
our business relationships all around.”
Expanded sales team
in the US
23
New sales representatives include: Natalie Fields, Georgia
Sales Ambassador; Bailey Griffin, Virginia Sales Ambassa­
dor; Dan Huffman, Northern California Sales Ambassador;
Kim Rogers, Southern California Sales Ambassador; and
Larry Tirrell, Florida Sales Ambassador.
The team is charged with expanding GOLDEN KAAN,
Espiritu de Chile, Espiritu de Argentina and Vitae, and
establishing the com­pany’s presence in the following key
markets:
California, Florida, Georgia, Illinois, Texas, Virginia, and
the Northwest.

24. GOLDEN KAAN’s Canadian Distributor cele­
brated its 10th anniversary in October 2008.
Marian Kopp and Marco Lustenberger both
attended the anniversary party to underline
the strong relationship.
N e w s
canadian Market
Peter Kirkwood, son of the company founder Brian
Kirkwood and responsible for logistics and new business
development stated: “It was the first of many milestones
for us, and it was a huge benefit to have GOLDEN KAAN
– one of our most important suppliers – there for support
and to share in the celebration that it is so very much a
part of. I’m looking forward to many more years with
GOLDEN KAAN at our side.”
The Kirkwood Group – a Canadian family
business – is a sales and marketing agency
representing producers of premium and pres­
tige wines, spirits and beers. Formed and
incorporated in 1998, the company now sells
in excess of 660,000 cases per year.
The Kirkwood Group is successfully selling
GOLDEN KAAN in the Canadian market. They
have senior industry management personnel
in all major regions of Canada, each with an
average of 15 years’ experience in the alcoholic
beverage business. The sales force operates in
every major Canadian city, and the head office
is in Oakville, Ontario.
Congratulations from
Golden Kaan
24

25. 25
Comments from the Media
from Vancouver Courier:
The Cape (…) continues to impress for its range of
in­creasingly well-made and well-priced tastes. South
Africa’s rejuvenated wine industry has caught up with
the rest of the world.
Golden Kaan Shiraz 2005
Aimed squarely at New World Shiraz starter drinkers, in
a stylin’, hard to miss gold package: straight ahead berry
and dark spicy notes with approachable easy tannins for
even the most cautious of red vinophobes.
Author: Tim Pawsey
The Vancouver Playhouse International Wine Festival is
Canada’s premier wine show, offering something for
every level of wine drinker, collector and trade profes­
sional. The heart of the festival is the tasting room at
the Vancouver Convention Exhibition center, where
701 wines were available for sampling.
Another 899 – which made a total of 1,600 wines – were
served at special events including gala auctions, wine
seminars, trade events and food and wine pairings.
South Africans in Vancouver

26. 26
N e w s
RUSSIAN Market
GOLDEN KAAN is making great inroads into
the emerging Russian wine market. For the
first six months of 2008 the successful
South African wine showed this double digit
growth of 13%. Together with another wine
brand, GOLDEN KAAN managed to achieve
the market leader position in the premium
South African wine segment (350 roubles).
The growth is fuelled by new listings, es­
pecially in Moscow.
The Russian wine market
Russia is one of the fastest growing wine markets in
the world. Starting from a relatively low base, the market
has expanded quickly in recent years. Imported bottled
wine is still mainly consumed in the two biggest Russian
cities Moscow and Saint Petersburg. Moscow, with 12
million inhabitants, accounts for about 60% to 70% of
the Russian wine market.
With 4 Million inhabitants smaller, Saint Petersburg has
a 10 % to 15% share. According to Euromonitor, over
the next five years Russia is expected to be one of
the fastest growing markets (in absolute volume terms)
for still light grape wine. New World wines account for
23% market share.
Alianta among the leading importers
Since 2006 GOLDEN KAAN has been imported by the
Alianta Group which belongs to the top Russian wine
importers. Alianta currently ranks number 4 (by volume)
among the Top Ten. The group is going to expand its sales
force to further penetrate the market.
Mr. Armen Grishkyan,
Owner of Alianta Group

27. 27
The company, based in Warsaw, belongs to
the major players in the Polish wine market
and managed to make GOLDEN KAAN one
of the leading South African brands.
Ever since Racke Polska’s foundation in 1996, the com­
pany has developed into one of the most important and
in­fluential wine and spirits distributors of the Polish
market. With a well-assorted portfolio of internationally
renowned wines as well as a strong sales force, the com­
pany was able to position numerous brands amongst
Poland’s best selling products.
Today the company’s portfolio is listed in 99% of all super­-
markets, hypermarkets, cash carries as well as numer­
ous alcoholic beverages stores throughout the country.
Jaroslaw Mazur
new Managing Director Racke Polska
GOLDEN KAAN is pleased to announce that Jaroslaw
Mazur has been appointed new General Manager Racke
Polska. Jaroslaw started his new job in October, succeed­
ing Marcin Morawiecki. Mr. Mazur has considerable
ex­perience in the wine industry, as he formerly worked
for Pernod Ricard Poland as Development Director for
the Wine Division and International Sales. Given his
ex­cel­lent market know-how and significant international
ex­perience, GOLDEN KAAN is looking forward to con­
tinuing its great success story in Poland.
from left to right:
Marcin Morawiecki,
Franz Lieven and
Jaroslaw Mazur
N e w s
Polish Market

28. N e w s
danish Market
Modern facilities for
Strandgaarden
GOLDEN KAAN’s distributor in Denmark,
STRANDGAARDEN WINE SPIRITS A/S, has
moved into a new built facility in Espergærde,
45 km north of Copenhagen.
The modern and highly appealing building
covers an area of 3,000 m2
and serves both as
a warehouse and office building. It is located
next to the motorway exit of the E4 which
connects Europe with Scandinavia.
28
GOLDEN KAAN has laun­ched bag-in-
box packa­g­ing in Denmark and in
the Duty-Free-markets.
This convenient packaging concept has proven very
po­pular in Scandinavian countries. In Denmark around
25% of all wines are already sold in bag-in-boxes. Hold­
ing three litres, the bag-in-box wines have the right size
for any social occasion.
Think outside the box
Consumers’ and retailers’ increased concern for environ­
mentally friendly and ecologically sound packaging has
resulted in many countries in an increased demand for
premium wines offered in bag-in-box packaging.
Compared to glass bottles, such packaging is light-weight,
unbreakable, cost-efficient and of course easy to handle.

29. 29
Type of grape
Shiraz 60%
Cabernet Sauvignon 40%
Tasting notes
This wine’s bouquet suggests ripe
berries and spice aromas, with a
peppery flavour on the palate.
Tannins and acid are well balanced
with the residual sugar, wich make
this an easy drinking wine.
Origin
Western Cape, South Africa
Technical Information
Vintage: 2007
Alcohol vol: 14.2% vol
Acidity: 5.6 g/l
Sugar: 7.0 g/l
Dimensions (H x W x L mm)
BIB: 256 x 185 x 86
Fridge-friendly version
Case: 256 x 180 x 378

30. 30
GOLDEN KAAN is going to significantly
expand its distribution in Ireland. The South
African wine range has engaged the expe­
rienced, family-owned distributor Ampersand
as a partner and thus looks forward to
successfully penetrating the Irish market.
“We are delighted to add GOLDEN KAAN to our portfolio,
as hardly any other wine epitomizes South African wines
so clearly and distinctly as GOLDEN KAAN,” according to
Willie Dardis, Wine Manager at Ampersand. “We are con­
vinced that we will be able to continue the brand’s suc­
cess story here in Ireland.”
Exclusive positioning
GOLDEN KAAN is going to receive exclusive positioning
in the South African segment for upscale retail wine
brands within the Irish importer’s portfolio. The partners
are also planning to add the two premium lines of wine,
GOLDEN KAAN Winemaker’s Edition and GOLDEN KAAN
Private Collection to the portfolio at a later stage.
Family Enterprise
Ampersand is an independent, family-owned business that
serves more than 3,000 customers in the retail industry
and many other distribution channels through its own
highly competent sales force. With an average per capita
wine consumption of 17 litres per year, Ireland trails
the average consumption in Europe slightly. Particularly
new-world wines have captured the fancy of Irish palates
and continue to exhibit growth.
Significant excise duty increase on wine
But there is also bad news: the Irish government announced
a 20% increase in excise duty on wine this year, which
means € 0.41 per 75 cl bottle of still wine. Ireland already
has the highest excise on wine in the EU, and this tax hike
will definitely have a negative impact on wine consump­
tion. Irish wine lovers find it particularly unfair that the
government is targeting the wine category only while
other alcoholic beverages remain unaffected.
N e w s
irish Market
Expanded Distribution
in Ireland
Willie Dardis and
Sinead Smith during
WOSA Event Dublin

31. 3131
In October GOLDEN KAAN was appointed
“Wine of the Month” in all four shops at
Amster­dam Airport Schiphol. The eye-cat­
ching presen­ta­tion included a special offer
for GOLDEN KAAN Pinotage Rosé and the
premium Reserve Selection.
Amsterdam Airport Schiphol is the Netherlands’ main
airport, competing in passenger and cargo volumes with
London Heathrow Airport, Frankfurt International Air­
port, Paris Charles de Gaulle Airport, and Madrid Barajas
Inter­national Airport.
In 2007, Schiphol handled 47,793,602 passengers, rank­
ing fifth in Europe behind London, Paris, Frankfurt and
Madrid. The airport has a wide range of shops located
throughout the terminal, including duty free shops,
fashion boutiques, flower shops, newsagents, gift shops
and many more.
Wine of the Month
at Amsterdam Airport Schiphol
N e w s
Dutch Market

32. some 8,500 trade visitors. An increase of almost 24% over
the last fair. The majority of visitors came from 28 different
Asian countries, led by China, Korea, Taiwan, Japan and
Singapore.
Trade visitors comprised wine and spirit importers, whole­
salers and retailers, duty free and airline buyers and food
and beverage professionals. 340 television, radio, news­
paper and magazine journalists from all over Asia pro­
vided coverage of the event.
The next Vinexpo will take place in Bordeaux from Sunday
21st to Thursday 25th of June 2009.
Vinexpo Asia-Pacific
Vinexpo Asia-Pacific is the re­gion’s largest
international wine and spirits exhibition. This
year the fair returned to Hong Kong and im­
pressively proved its growing impor­tance as
a major industry event for the world’s fastest
growing wine markets.
GOLDEN KAAN attended the Vinexpo Asia-Pacific in 2008
for the first time and presented its new and exciting inno­
vations for Asian buyers. In 2008, the three day fair broke
all records in terms of visitors and exhibitors and attracted
e x h i b i t i o n s
INTERNATIONAL EXHIBITIONS
32

33. The city of Cannes at the beautiful Côte d’ Azur
is the perfect location for the annual gather­ing
of the world’s travel retail professionals. Held
every October, the TFWA World Exhibition
brings together the industry’s most prestigious
luxury brands and attracts thousands of key
buyers, airport authorities, agents, distri­bu­
tors and journalists from throughout the world.
The GOLDEN KAAN team presented its top ranges, Private
Collection and Winemaker’s Edition at this important
market place. European Sales Director Marco Lustenberger
Cape Wine Show 2008
The GOLDEN KAAN team presented the new
design and the new vintages of GOLDEN KAAN’s
top ranges and many exciting new marketing
programs. More than 300 wineries exhibited over
4,000 wines displaying the vast variety of South
African wine making.
TFWA CANNES
was highly satisfied with GOLDEN KAAN’s performance.
“We were able to ob­tain new business contacts in the
Scandinavian countries,” Lustenberger said, “but obviously
the ongoing financial crisis had some impact on this year’s
fair.” The 2008 TFWA saw considerably fewer visitors;
especially the luxury segment missed the Russian buyers.
GOLDEN KAAN was again presenting its
inno­vations at South Africa’s premier wine
festi­val: The fifth biannual Cape Wine trade
show was held from September 23th to 25th
in the Cape Town International Convention
Center.
33

34. 34
attendees over the three days reached almost 16,000 com­
pared to 14,000 in 2007. This represents a 17% increase
over last year. According to event director James Murray,
approximately three quarters of the visitors were decision
makers from the UK, but the number of visitors from out­
side the UK rose strongly by 22%.
LIWF Closed with
New Record
Marian Kopp and Marco Lustenberger,
Sales Director Europe, are looking
back on a highly successful London
In­ternational Wine Fair (LIWF) event.
They took the op­por­tunity to make
key contacts with international busi­
ness partners and to further accelerate
GOLDEN KAAN’s success especially
in the UK.
GOLDEN KAAN’s new design, its wine style and the new
vintages of GOLDEN KAAN’s top ranges met with great
response at this important fair. UK distributor Thierry’s
Wine Services presented the successful South African
brand to key British retailers and was highly satisfied
with the acceptance. The brand will be available in the
UK for GBP 5.49 per bottle.
During the LIWF, GOLDEN KAAN was additionally repre­
sented at the highly frequented South African pavilion.
South African industry representatives not only offered
a wide range of outstanding wines but an interesting
seminar program.
It came as no surprise that the London International Wine
Fair 2008 closed its doors at a new record. The number of
e x h i b i t i o n s
INTERNATIONAL EXHIBITIONS
from left to right:
Marian Kopp, Managing
Director GOLDEN KAAN Ltd.
and Ernesto Muller,
Managing Director
Espiritu de Chile Ltd.

35. 35
For the first time, GOLDEN KAAN presented
itself at the ProWein trade fair in Düsseldorf/
Germany with its own impressive exhibit.
“On all three days, we were able to engage in in-depth
conversations with our important agents from throughout
Europe to continue enhancing our good relationships
with them and to start building new relationships.” stated
European Sales Director Marco Lustenberger.
Successful Exhibit
at ProWein 2008
ProWein’s management team confirmed that the trade fair
saw a very significant growth in attendees from other
European countries, particularly from Scandinavia, East­
ern Europe and Russia with its dynamic and fast-growing
consumer markets in Poland and the Czech Republic.
ProWein is recognized as one of the leading international
trade fairs for the wine industry. Besides attracting the most
prominent wine producers and distributors from through­
out the world, ProWein is attended by purchasing managers
from virtually every major retail chain and many decision
makers from other important distribution channels for
wine. The trade fair hosted 33,000 visitors which equates
to a growth in attendance of 6% over the previous year.
Marco Lustenberger,
Martha Ulman and
Marian Kopp

36. 36
Golden Kaan – the benchmark for exceptional
South African winemaking and quality.
Join the success, join Golden Kaan!
www.goldenkaan.com
Internationally awarded:
XPLORE
the flavors of Africa

37. 37
A w a r d s a n d a c c o l a d e s
International awards
GOLDEN KAAN has been recognized as “TOP
Brand” at the SIAL, France’s largest food fair in
Paris. The international jury selected GOLDEN
KAAN and 13 other international brands as
TOP BRANDS for their overall contributions
to vitalizing the wine market.
The selection of the Top Brands is based on distinctive
criteria like innovation in packaging, premium product
quality, commercial success and value enhancement. In
addition to the 14 international TOP BRANDS, the jury rec­
ognized 16 national French branded wines as TOP BRANDS.
SIAL Food Fair, France
www.pixelio.de
The Beverage Institute
GOLD and 92 points for Golden Kaan 2006 Shiraz
SILVER and 87 points for Golden Kaan 2007 Sauvignon Blanc
2008 San Francisco Wine Competion
SILVER for Golden Kaan 2006 Shiraz
BRONZE for Golden Kaan 2007 Sauvignon Blanc
2008 Dallas Morning News Wine
Competition
SILVER for Golden Kaan 2006 Chardonnay
BRONZE for Golden Kaan 2005 Pinotage
More
Accolades

38. 38
The GOLDEN KAAN Private Collection Chardonnay was
elected “Best Chardonnay of the Show” at this year’s Port
of Wine Festival in Halifax/Canada. This major wine fes­
tival is attracting more than 5,000 people with wine
tastings of almost 300 different wines.
At Germany’s largest and most important
wine contest MUNDUSvini, the 2006 Wine­
maker’s Reserve Chardonnay and the 2004
Reserve Selection Cabernet Sauvignon were
both honoured with a silver medal.
5,343 wines and sparkling wines from 41 different coun­
tries applied for the different accolades at the MUNDUS­
vini challenge in 2008. The tasting was organized accord­
ing to the strict rules of the OIV (Organisation Internatio­
nale de la Vigne et du Vin) and the Union Internationale
des Oenologues (U.I.O.E., Paris). According to MUNDUS­
vini officials, this wine contest is the largest officially
approved wine competition worldwide.
MUNDUSvini 2008 – Two Silver
Medals for Golden Kaan
A w a r d s a n d a c c o l a d e s
International awards
Three wines of the GOLDEN KAAN
Classic range were honoured with awards
for their outstanding quality. GOLDEN
KAAN Chardonnay, Sauvignon Blanc and
Shiraz Cabernet achieved a silver medal
at the international wine competition
“Vienna International Wine Challenge.”
2008 marked the fifth year for the AWC Vienna
International Wine Challenge. This largest interna­
tional wine contest in Austria takes place under
the pa­tronage of the Federal Minister of Agriculture,
Forestry and the Environment. In a blind taste test,
300 independent enologists and wine experts sam­
pled and tested nearly 8,000 wines from throughout
the world.
The presentation of results and the award ceremo­
nies was held in the presence of more than 2,500
invited wine experts and wine lovers in the course
of the “Wine Gala Night 2008” in the ballroom of
Vienna’s City Hall on October 30, 2008.
AWC Vienna
International Wine
Challenge

39. 39
Strong sales results, a premium image, a clearly
focused product profile and, in particular, top-
quality – these are the criteria used by the
German trade magazine Weinwirtschaft to
select wines for its list of the “Top 100 Wines
of the Year 2007.” The inclusion of GOLDEN
KAAN in this list of top wines represents yet
another significant milestone in the success
story of this South African wine range.
“Each of these wines is a real winner,” commented Wein­
wirtschaft concerning its selection. In this “best-of ranking,”
GOLDEN KAAN and four other international red wines were
selected in the category “International Red Wine Brands.”
Golden Kaan voted in
“TOP 5 List” of “International
red Wine brands in Germany”
Veritas Awards, South Africa
Golden Kaan Wins Gold Medal
GOLDEN KAAN has won gold at Veritas, one
of South Africa’s premier wine awards. The
2007 GOLDEN KAAN Private Collection
Chardonnay was awarded a gold medal while
the 2005 GOLDEN KAAN Private Collection
Cabernet Sauvignon, as well as the 2008
GOLDEN KAAN Classic Chenin Blanc were
awarded bronze medals.
The Veritas gold medal is a deserved accolade for this
wine. The rich, creamy texture of the Private Collection
Chardonnay has already won many international medals
and accolades for its outstanding quality.
The Veritas Awards is the longest running and most presti­
gious wine competition in South Africa and is synonymous
with “excellence in wine.” It represents the full spectrum of
the South African wine industry and gives recognition to
wines of exceptional quality.

40. 2006 GOLDEN KAAN SHIRAZ
(Western Cape)
“Like most of Golden Kaan’s wines, this is an easy
drinking, affordable choice. On the nose, a fruity, elegant
combination of bright berry and pepper and clove leads
into cherry and red berry flavors with a spicy, smoky edge.
The finish is fresh but lingers.”
2007 GOLDEN KAAN SAUVIGNON BLANC
(Western Cape)
“Aromas of peach, lemon and apple hint at the zippy but
layered character of this white. On the palate, more lemon
and apple flavors dance on a fruity, minerally wave. Easy
and fun, but with added character, this wine will pair well
with Thai or Indian dishes.”
goldenkaan.com
40

41. 41
A w a r d s a n d a c c o l a d e s
International awards
Wine Enthusiast Magazine is an influential
US lifestyle magazine covering wine, food,
spirits, travel and entertaining topics. It
reaches almost 700,000 readers.
American wine lovers who are seeking for new and ex­citing
wines use the recommendations of this ma­gazine. The
wine ratings of the Wine Enthusiast are conducted by
reviewers in major wine-producing areas of the world
and are considered an influential gauge for consumers
and professionals in the wine industry.
92 Points and a
gold medal for
Golden Kaan Shiraz
The Golden Kaan Shiraz 2006 vintage received an out­
standing 92 points and a gold medal award at the 2008
World Wine Championship of the Beverage Testing Institute
in the USA. Besides this extraordinary evaluation, the wine
received a “Best Buy” commendation, which indicates the
exceptional value-for-the-money Golden Kaan Shiraz
offers. A solid 86 points and a silver medal award went to
the Sauvignon Blanc (2007 vintage), which was also rec­
ognized as a “Best Buy. “

42. 42
G o l d e n k a a n
New team members
golden kaan team members
Katarina Daschmann
Please welcome Ms. Katarina Daschmann who joined
GOLDEN KAAN in October as International Brand Manager.
Katarina has taken over all responsibilities and duties from
Martha Ulman during her time of maternity leave.
marketing
Katarina has four years of marketing experience and comes
to us from Nobilis Fragrances where she was responsible
for the brand development of prestigious perfumes.
Katarina gradu­ated from the University of Applied Sciences,
Mainz/Germany in 2004.
Take your Chance!
And tell us your correct answers until February15th. The winner will receive a Golden Kaan
soft shell jacket, made by the Bavarian outdoor specialist and quality manufacturer Schöffel.
1. There is a French/Latin term for a 27-litre bottle.
Which one is correct?
a Primat
b Primitivo
c Priorat
2. What is Fynbos?
a a rare kind of lizard
b a kind of mockingbird
c a vegetation type of the Western Cape
3. The “Big Five” is a term for Africa’s greatest wild animals
(elephant, rhino, lion. leopard, buffalo).
It derives from the terminology of
a Politicans
b Hunters
c Alpinists
Please send your answers to Ms. Isabelle Malouvier · Info@goldenkaan.com or fax number: +49 (0) 61 31 - 923- 459

43. 43
c o n t a c t s
GOLDEN KAAN LTD.
HEADQUARTERS
Kupferbergterrasse 17 – 19
55116 Mainz
Germany
Phone: + 49 6131 923398
Fax: + 49 6131 923450
REGISTERED OFFICE:
12 Plumtree Court
London, EC4A 4HT
Registered in England
Company No. 5132781
PLEASE CONTACT FOR…
…sales:
Marco Lustenberger
International Sales Director
Nicola Blanchard
European Sales Director
sales@goldenkaan.com
…marketing:
Product Management
Katarina Daschmann
k.daschmann@goldenkaan.com
…public relations:
Romy Zöller
PR Manager
info@goldenkaan.com
US OFFICE
GOLDEN KAAN USA LLC
24520 Ramal Road
PO Box 1351
Sonoma, CA 95476 USA
Phone: +1 7079392298
Fax: +1 7079392297
PLEASE CONTACT FOR…
…sales:
Erik Ran
Senior Vice President Sales
ergoldenkaanusa@vom.com
Kenny Schuller
Sales Director Eastern Region
ksgoldenkaanusa@vom.com
…marketing
public relations:
Kathy Whaley
Marketing Manager
kwgoldenkaanusa@vom.com
….administration:
Marlayne Weider
Administration Manager
mwgoldenkaanusa@vom.com
House of Golden Kaan
WineShop
Visitor Center
9 Voortrekker Road
6705 Robertson
South Africa
Phone: +27 23 - 626 1511
or +27 23 - 626 1514
Fax : +27 23 - 626 1517
info@goldenkaan.co.za
please contact for…
…sales:
Sharon Mason
Executive Brand Ambassador
smason@goldenkaan.co.za
Bea Eillert
Tasting Room Manager
beillert@goldenkaan.co.za
Racke International –
WWA (World Wine Alliance)
Network offices:
Asia Office:
Blk 214, Bishan St 23
#08-223
Singapore 570214
Phone: +65 9620 2898
Fax: +65 64543938
please contact for…
…sales:
Geslyn Ngiam
Vice President Sales Asia
g.ngiam@racke.de
Andy Lee
Unit 4112, 41/Fl.,
Metroplaza Tower II
223 Hing Fong Road,
Kwai Chung, N.T, – Hong Kong
Phone: + 85 2 2408 3090
Fax. + 85 2 2408 3102
www.sinolinkfw.com
Latin America Office:
Alcántara 107
Las Condes, Santiago, Chile
phone: +5624614291
fax: +5624614331
please contact for…
…sales:
Pablo Navarro
Sales Director Latin America
pnavarro@espiritu-de-chile.cl

44. 44
www.goldenkaan.com