SlideShare ist ein Scribd-Unternehmen logo
1 von 2
Downloaden Sie, um offline zu lesen
Description: We’re all in business to make money. Some methods are more effective than
others. One that can reign king above all others is affiliate marketing. However, there are do’s
and don’ts of doing things the right way. Discover how to avoid one of the greatest blunders of
affiliate marketing.
Title: #1 Rule of Affiliate Marketing and Sales
Recently someone asked me what I think the #1 rule of affiliate marketing is. Actually, there’s
more than one top rule, but here’s top of the list.
#1 RULE: Pay your affiliates what you owe them when you owe them. Nothing can sour an
affiliate relationship faster than you owing someone money or not paying them when you
agreed to.
Another rule: Pay them what they really earned.
The best thing to do to avoid any confusion is to assure ahead of time the affiliate knows when
you pay, how you pay and if you hold back any money in case of refunds.
In the years I’ve been involved in online marketing I’ve made lots and lots of money as an
affiliate. I’ve been an affiliate for some amazing people. Most (99%) do pay on time and they
do pay what was earned.
But then there are always the exceptions to the rule.
One person has owed me a couple hundred dollars for several months. I’ve given plenty of time
for the person to pay me.
I even asked (twice) when I would get paid. Both times I was assured it would be that day. Well,
both those days came and went and no money was sent to me.
(Your affiliates should never have to hunt you down for the money they’ve earned.)
What this means is I will never promote for this person ever again. Ever!
Another time I knew a customer had purchased through my affiliate link but I never got paid on
that sale. How did I know they bought through my link? Because the person who purchased
said they had bought through my link.
I’ve been known to let people know I have an affiliate link. Often, I give a bonus or two when
someone buys through my link. This adds value to the buyer and it lets me know exactly who
buys.
It may sound like I’m being petty or bitter. Nope! I’m not bitter, but I figure if this is how
someone treats their affiliates how will they treat the business we send them?
If you’re going to play in the game of affiliate marketing and sales you need to have a squeaky
clean reputation.
Here are some common sense rules:
1. Be clear on what the commission rate is
2. Pay on time
3. Pay what the affiliate earned
4. Appreciate your affiliate
5. Take really good care of the customers they sent you
6. Say thank you to the affiliate
The best experience I had was when one expert I promoted for sent me a check for over
$11,000 for one campaign I did for her. Not only did she send me a personal note with the
check, she sent me a gift.
She has been known to send bottles of wine to her affiliates. Well, she knows I don’t drink (at
all) and sent me a wonderful box of pears.
Wow! Did that ever make me feel special. Will I promote for her again? Beyond a shadow of a
doubt.
To the person who still owes me a few hundred dollars… I hope you are reading this and realize
you’ve messed up… big time.
This article was initially posted in my ezine. I was shocked at how many people wrote to tell me
something similar happened to them. And! They told me who did it.
Wake up folks. The Internet and social media has made the world very small and people do share the
good, the bad and the ugly.
Kathleen Gage is the author of: Power Up for Profits - The Smart Woman's Guide to Online
Marketing. Get a sneak peek of the book with two FREE chapters at <a target="_new"
href="http://www.kathleengagetrains.com/freechapter/">http://www.kathleengagetrains.co
m/freechapter</a>
Kathleen works with consciously focused speakers, authors, coaches and consultants
helping them to build six figure businesses by packaging their knowledge so they can reach
more of their market, impact positive change and create multiple streams of revenue.

Weitere ähnliche Inhalte

Empfohlen

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Empfohlen (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Number 1 rule of affiliate marketing and sales

  • 1. Description: We’re all in business to make money. Some methods are more effective than others. One that can reign king above all others is affiliate marketing. However, there are do’s and don’ts of doing things the right way. Discover how to avoid one of the greatest blunders of affiliate marketing. Title: #1 Rule of Affiliate Marketing and Sales Recently someone asked me what I think the #1 rule of affiliate marketing is. Actually, there’s more than one top rule, but here’s top of the list. #1 RULE: Pay your affiliates what you owe them when you owe them. Nothing can sour an affiliate relationship faster than you owing someone money or not paying them when you agreed to. Another rule: Pay them what they really earned. The best thing to do to avoid any confusion is to assure ahead of time the affiliate knows when you pay, how you pay and if you hold back any money in case of refunds. In the years I’ve been involved in online marketing I’ve made lots and lots of money as an affiliate. I’ve been an affiliate for some amazing people. Most (99%) do pay on time and they do pay what was earned. But then there are always the exceptions to the rule. One person has owed me a couple hundred dollars for several months. I’ve given plenty of time for the person to pay me. I even asked (twice) when I would get paid. Both times I was assured it would be that day. Well, both those days came and went and no money was sent to me. (Your affiliates should never have to hunt you down for the money they’ve earned.) What this means is I will never promote for this person ever again. Ever! Another time I knew a customer had purchased through my affiliate link but I never got paid on that sale. How did I know they bought through my link? Because the person who purchased said they had bought through my link. I’ve been known to let people know I have an affiliate link. Often, I give a bonus or two when someone buys through my link. This adds value to the buyer and it lets me know exactly who buys.
  • 2. It may sound like I’m being petty or bitter. Nope! I’m not bitter, but I figure if this is how someone treats their affiliates how will they treat the business we send them? If you’re going to play in the game of affiliate marketing and sales you need to have a squeaky clean reputation. Here are some common sense rules: 1. Be clear on what the commission rate is 2. Pay on time 3. Pay what the affiliate earned 4. Appreciate your affiliate 5. Take really good care of the customers they sent you 6. Say thank you to the affiliate The best experience I had was when one expert I promoted for sent me a check for over $11,000 for one campaign I did for her. Not only did she send me a personal note with the check, she sent me a gift. She has been known to send bottles of wine to her affiliates. Well, she knows I don’t drink (at all) and sent me a wonderful box of pears. Wow! Did that ever make me feel special. Will I promote for her again? Beyond a shadow of a doubt. To the person who still owes me a few hundred dollars… I hope you are reading this and realize you’ve messed up… big time. This article was initially posted in my ezine. I was shocked at how many people wrote to tell me something similar happened to them. And! They told me who did it. Wake up folks. The Internet and social media has made the world very small and people do share the good, the bad and the ugly. Kathleen Gage is the author of: Power Up for Profits - The Smart Woman's Guide to Online Marketing. Get a sneak peek of the book with two FREE chapters at <a target="_new" href="http://www.kathleengagetrains.com/freechapter/">http://www.kathleengagetrains.co m/freechapter</a> Kathleen works with consciously focused speakers, authors, coaches and consultants helping them to build six figure businesses by packaging their knowledge so they can reach more of their market, impact positive change and create multiple streams of revenue.