Power Point showing Save & Sip

1. Jacqueline Peiffer
Drinxology, Inc
22 Lincoln Blvd, Bethpage, NY 11714
Tel: 516-796-4380 Cell: 516-662-2629
drinxology@verizon.net
DIGITAL REBATE DELIVERY CENTER

2. FEATURES:
• A 32” HD, interactive touch screen
provides rebates/sweepstakes/offers
and brand information for wine, spirits
and beer
• A free standing kiosk in a custom
designed unit, provides high visibility
brand advertising
• A thermal printer prints rebates, drink
recipes, sweepstakes, brand information

3. OBJECTIVES
• Interactive consumer engagement
• High visibility brand advertising
“At the moment that matters”
• Drink recipes promote trial
• Rebates offer incentive to purchase
• Promote escalating purchase
• Actionable data capture

5. BENEFITS
• Mail in rebates are shown to increase
sales from 10 - 200%
• Drive multiple bottle and case sales via
escalating MIR rebates
• Rebates never run out, always current
• Capture consumer data
• Mobile and email blasts

6. DATA AND TRACKING
• Measurable ROI – redemption vs case
sales
• Insures controlled delivery of rebates to
consumers at point of sale
• Remotely monitored, and updated, with
daily analytics capturing every shopper
engagement – generating market data

7. MANAGED CONTENT
• The software is web based, hosted and managed by Esprida
• Content is updated quarterly for seasonal advertising
• Data analytics provide real time reports on consumer behavior,
profiles, contact info, rebate and cocktail printouts
• Returning customers can “log-in” creating a consumer profile
• Email blasts can highlight new products

9. MIR PERCEPTION VS REALITY
• Redemption is approximately – 5%
• Reality is that only 10% of rebates actually reach point of sale
• Non delivery by sales force, Corp buying, no local salesmen
• Example: 20,000 rebates issued in a market
• 5% redemption = 1,000 mailed-in
• 10% actual distribution = 2,000 rebates reach pos
• 1,000 redeemed out of 2,000 = 50% actual redemption

10. MARKET TEST
• Target start date Summer 2015
• Installed in 3 - 5 retail stores
For more information please contact:
Jacqueline Peiffer
Drinxology, Inc. 516.662.2629
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