1. Katherine Coffey Jones
109 17th
Street SE | Washington, DC 20003
540.320.0980 | KatherineCoffeyJones@gmail.com
CAREER SUMMARY
Innovative social marketing, branding and project manager with proven ability to construct and execute timed
communication strategies that increase awareness and bottom line profits. Experienced in working with visual and
performing arts organizations. Skilled in arts marketing, client management, content development, and community
engagement.
AWARDS: Selected for APAP’s Emerging Leadership Institute Class of 2015in New York, NY.
Currently serving on Culture Capital’s Marketing Steering Committee to Engage New Audiences
AREAS OF EXPERTISE:
SOCIAL MEDIA MARKETING
COPY WRITING & EDITING
ARTS ADMINISTRATION THEATRE MANAGEMENT
NONPROFIT MANAGEMENT EVENT LOGISTICS
EDUCATION
Graduate Certificate in Nonprofit Management from George Washington University, In Progress
Completed Courses: Museums and Social Media
Governing and Managing Nonprofit Organizations
Bachelor of Arts in English Language and Literature from the University of Georgia, May 2011
Study Abroad in Cortona, Italy with UGA’s Lamar Dodd School of Art, Spring 2010 (Dean’s List)
WORK EXPERIENCE
Lisner Auditorium – George Washington University, Washington, D.C. April 2014 – Present
Artist Marketing Liaison
 Develop and implement content marketing strategies to increase engagement for Lisner Auditorium events across
social media platforms.
 Update, edit, maintain, and create content for Lisner Auditorium website; Construct Drupel website map.
 Track digital marketing analytics across platforms using Google Analytics, Google Tag Manager, and other
analytic tools.
 Liaise with record labels, agents, managers, and publicists to secure event marketing & promotional materials;
includes Media Relations.
 Interface with representatives for community events, festivals, and engagements to
promote and increase visibility for Lisner Auditorium.
 Draft weekly e-newsletters for database distribution.
 Assist Marketing Manager with sales tracking, budgeting, and ticket pricing.
 Supervise student volunteers and employees.
Lisner Auditorium – George Washington University, Washington, D.C. August 2013 – April 2014
Assistant House Manager & Artist Services Assistant
 Managed all Front of House duties before, during, and after events. Included supervising food and merchandise sales,
and overseeing usher, bar, custodial, and security staff.
 Acted as Interim House Manager while Manager was on maternity leave from October – February (60 events).
 Advanced all Front of House needs for Lisner Presents shows and Rental Clients, working closely with
these clients to coordinate events.
 Managed and coordinated all Hospitality and Artist Services logistics for all artists and speakers coming through Lisner.
 Created and maintained positive relationships with community vendors for contracted services.

2. The Melting Point Concert Venue, Athens, GA December 2010 – December 2012
House Manager
 Managed all Front of House duties before, during, and after events, including the
supervision of servers, bar, and security staff.
 Events included concerts, weddings, rental events, and co-presentations with The
Georgia Theatre and The 40 Watt Club.
South Arts (Southern Arts Federation), Atlanta, GA January 2012 – May 2012
Communications Intern
 Assisted with the re- branding of the organization under its new name. Created a new South Arts Facebook
page and worked to maintain and update other social media platforms.
 Researched and initiated marketing strategies to target new demographics for the
Performing Arts Exchange.
 Developed contacts for the solicitation of Performing Arts and Literary Arts grant
opportunities.
The Georgia Museum of Art, Athens, GA September 2010 – December 2011
Publications Intern, Intern to the Curator of Decorative Arts
 Assisted the Director of Marketing with PR and social media projects.
 Wrote and edited copy for scholarly articles, the museum’s newsletter, and official website.
 Assisted with publishing materials in all phases, from start to finish, with the museum’s own
imprint.
SOCIAL MEDIA SKILLS
SOCIAL MEDIA CAMPAIGN BUILDING NETWORK BUILDING
COMMUNITY BUILDING PROMOTIONS & TICKET SALES
PAID PLATFORM ADVERTISING ANALYTIC TRACKING
CONTENT MANAGEMENT CUSTOMER RELATIONS
ACTIVITIES
 Temporary House Manager at Strathmore Music Center in Washington, DC.
 Volunteer Grant Prospector for Free I.T. Athens, and We’re HEAR for You in Athens, GA
 Volunteer for 826DC, an organization that promotes creative writing in school-aged children in Washington, DC.
REFERENCES
Adah Pittman-Delancey
Former Marketing Manager, Lisner
Auditorium adah.pittman@gmail.com
(770) 895-2692
Cassandra Lammers
Theatre Manager, Lisner
Auditorium lammers@gwu.edu
(202) 994-1539