With over 27 million users the $20 billion a year industry combines element of mixing guerrilla marketing, gamification and transmedia creating a perfect exploration topic for media studies scholars.
Seems more like a dungeon and dragons, but with usage
Historical perspective, first (offline)
Today the draft works a little, bit different.
Explain the rules of the game: every week you go head to head with an opponent from your leauge
Explain stat tracker
This is cool, but where’s the media studies link.
Our friends at the coalition for Transmedia coalition, yes, the get an entire collation have come up with a simple formula.
Content: NFL began televising football
Watching football on TV is as American as apple pie. In my house, it’s sacred (our verision of going to church), but before the explosion of online fantasy sports, viewership was waning. (TV essential platorm)
As far as particular platforms to play, there are more than you can count, but the BIG 4 NFL, YAHOO, ESPN and CBS sports
Mobile industry
Mobile industry’s role in transmedia
TV, online, mobile and let’s not forget social media
