Using Social Media to Sell Yourself

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+ Kate Salyers

kate@YourSocialStatus.com

Kate Salyers

by Kate Salyers
Owner
Your Social Status:
Social Media & Internet Marketing
Copyright 2012 Your Social
Status. All Rights Reserved.

About Me

Copyright 2012 Your Social Status. All Rights Reserved.

Today’s Agenda

•Social Media Statistics
•Job Hunting Cartoon
•Online Job Search Statistics
•What The Statistics Mean
•Leveraging Social Media
•Social Media Do’s & Don’ts
•Managing Your Online Reputation


Social Media Stats


Job Hunting Cartoon


Searching Online
Jan. 2012 Deseret
News Reports:

• 1 in every 1,470
resumes submitted
online makes it through

• About 10% of all who
use solely online search
actually grabs a job


Searching Online

According to LDSJobs.org:

• 35% of all jobs are found through word of mouth

• About 30% are found through contacting companies
directly


What Do These Stats Mean?

Traditional On-line Job Search Sites
Monster
Career Builder
Indeed.com
SimplyHired


What Do These Stats Mean?
Use of Social Media Sites
LinkedIn
Facebook
Twitter
YouTube
MeetUp


Focusing On Social Media

What You Can Use
Leveraging Each Platform
What You Need To Watch For
Do’s &Don’t’s Of Profiles


Recruiting Statistics

Each year, Jobvite publishes the industry
barometer on how employers use social networks
to recruit.

•89% will recruit in social networks this year
•55% will spend more on social recruiting
•64% use 2 or more networks for recruiting
•78% expect increased competition for hires

What You Can Use

Social Media Sites
LinkedIn
Facebook
Twitter
YouTube
MeetUp


LinkedIn
How Do I Use It for Myself?

Apply Now Button
More Than 1,000 Companies
Use
Complete Profile (100%)
Join Groups
Start Discussions
Participate In Groups and
Discussions


LinkedIn

Connect
Hobby Groups
Professional Groups
Local Groups
Engage
Build A Network
Follow Through


Facebook

Leverage Timeline
Check Content
Positive Self Image
Connect
Engage
Build A Network
Follow Through


Twitter

Follow Companies
Follow Industry
Promote Yourself
Twitter Chats
Industry Specfic In Real Time
Hashtags Used to Follow
Conversation


Twitter

Popular Chats
#jobhuntchat (Mondays @
10am EST)
#careerchat (Tuesdays @ 1pm
EST)
#HireFriday (Runs transcripts)


YouTube

Video Resume
5 Tips
How To Create It
Background Check


MeetUp

Industry Specific Meetings
Hobby Meetings
Connect
Engage
Build A Network
Follow Through


Web Portfolio

Personal Website
Hosts Resume
Interests
Achievements
Link to Social Media
VisualCV.com


Sites In Action
Social Media Sites
LinkedIn
Facebook
Twitter
YouTube
MeetUp


Reputation

“It takes many good deed
to build a good reputation
and only one bad one to
lose it.”
-Benjamin Franklin


Do’s & Don’ts: The Do’s

The Do’s
Photos
Videos
Posts
Groups
Brand Likes
Events
Make Information Private


Do’s & Don’ts: The Don’ts

The Don’ts
Photos
Videos
Posts
Groups
Brand Likes
Events
Private Information
Religious/Political Affiliation
Sites You Are Not Active On
Any Negative Associations

Image Maintenance

Prevention
Google Alerts
Yahoo! Alerts
Get It Before It Starts
Facebook Timeline
Google Images


In Review


Using Social Media to Sell Yourself

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