SlideShare ist ein Scribd-Unternehmen logo
1 von 24
SOCIAL MEDIA FOR CHANGE @KateKendall @socialmelb
WHY THE ADOPTION?
Deconstruction ,[object Object],[object Object],[object Object],[object Object]
And? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basically… http://www.gapingvoid.com
Change leaders
 
 
 
Change embracers
 
 
 
 
Change resisters?
It’s early days ,[object Object],[object Object],[object Object]
Social media guidelines
http://mashable.com/2009/06/23/ap-social-media-policy/
Uses
Cause
Comp
Comedic
What we’ll hear about tonight ,[object Object],[object Object],[object Object],[object Object]
Thank you

Weitere ähnliche Inhalte

Andere mochten auch

Oh Dear God Not Again! Gobi Capital @ Georgian College
Oh Dear God Not Again!  Gobi Capital @ Georgian CollegeOh Dear God Not Again!  Gobi Capital @ Georgian College
Oh Dear God Not Again! Gobi Capital @ Georgian CollegeGobi
 
Marketing en-redes-sociales-mensajes-de-empresa-para-gente-selectiva
Marketing en-redes-sociales-mensajes-de-empresa-para-gente-selectivaMarketing en-redes-sociales-mensajes-de-empresa-para-gente-selectiva
Marketing en-redes-sociales-mensajes-de-empresa-para-gente-selectivaGrowth Hacking Talent
 
Promocion negocios-en-redes-sociales
Promocion negocios-en-redes-socialesPromocion negocios-en-redes-sociales
Promocion negocios-en-redes-socialesGrowth Hacking Talent
 
R budget fitness industry assoc health nation nov 2011
R budget fitness industry assoc health nation nov 2011R budget fitness industry assoc health nation nov 2011
R budget fitness industry assoc health nation nov 2011ukactive
 
Monitoring & Evaluation and ICTs4D
Monitoring & Evaluation and ICTs4DMonitoring & Evaluation and ICTs4D
Monitoring & Evaluation and ICTs4DCIAT
 

Andere mochten auch (6)

RapidiOnline MS Dynamics NAV - MS Dynamics CRM Integration Solution
RapidiOnline MS Dynamics NAV - MS Dynamics CRM Integration SolutionRapidiOnline MS Dynamics NAV - MS Dynamics CRM Integration Solution
RapidiOnline MS Dynamics NAV - MS Dynamics CRM Integration Solution
 
Oh Dear God Not Again! Gobi Capital @ Georgian College
Oh Dear God Not Again!  Gobi Capital @ Georgian CollegeOh Dear God Not Again!  Gobi Capital @ Georgian College
Oh Dear God Not Again! Gobi Capital @ Georgian College
 
Marketing en-redes-sociales-mensajes-de-empresa-para-gente-selectiva
Marketing en-redes-sociales-mensajes-de-empresa-para-gente-selectivaMarketing en-redes-sociales-mensajes-de-empresa-para-gente-selectiva
Marketing en-redes-sociales-mensajes-de-empresa-para-gente-selectiva
 
Promocion negocios-en-redes-sociales
Promocion negocios-en-redes-socialesPromocion negocios-en-redes-sociales
Promocion negocios-en-redes-sociales
 
R budget fitness industry assoc health nation nov 2011
R budget fitness industry assoc health nation nov 2011R budget fitness industry assoc health nation nov 2011
R budget fitness industry assoc health nation nov 2011
 
Monitoring & Evaluation and ICTs4D
Monitoring & Evaluation and ICTs4DMonitoring & Evaluation and ICTs4D
Monitoring & Evaluation and ICTs4D
 

Ähnlich wie Social Media for Publishers

European Communication School: social media session 4
European Communication School: social media session 4European Communication School: social media session 4
European Communication School: social media session 4Richard Stacy
 
Citizen shift social_media_ecole-ete-2010_final
Citizen shift social_media_ecole-ete-2010_finalCitizen shift social_media_ecole-ete-2010_final
Citizen shift social_media_ecole-ete-2010_finalreisa101
 
Living Social BD Hothouse
Living Social BD HothouseLiving Social BD Hothouse
Living Social BD HothouseBrian.Rea
 
PR & Social Media: Can You Have One Without the Other?
PR & Social Media: Can You Have One Without the Other?PR & Social Media: Can You Have One Without the Other?
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
 
Social Media for Charities in Ireland
Social Media for Charities in IrelandSocial Media for Charities in Ireland
Social Media for Charities in IrelandNathalie McDermott
 
We’re All Chemicals
We’re All ChemicalsWe’re All Chemicals
We’re All ChemicalsDan Donald
 
Social Media Content 101
Social Media Content 101Social Media Content 101
Social Media Content 101Ben Popov
 
The blog files 2012 2018
The blog files 2012 2018The blog files 2012 2018
The blog files 2012 2018Wouter Kersten
 
2009 S U Social Entrepreneurship
2009 S U  Social Entrepreneurship2009 S U  Social Entrepreneurship
2009 S U Social Entrepreneurship00shelly
 
#Ama higher ed 2014 - marketers as masters of the mix
#Ama higher ed 2014 - marketers as masters of the mix#Ama higher ed 2014 - marketers as masters of the mix
#Ama higher ed 2014 - marketers as masters of the mixAndrew Careaga
 
The entrepreneurial science writer
The entrepreneurial science writerThe entrepreneurial science writer
The entrepreneurial science writerphysicsdavid
 
Social Curation and Mobile
Social Curation and MobileSocial Curation and Mobile
Social Curation and MobileTeppo Hudson
 
Whitepaper: Social Media Influence - Applications, Metrics and Theory
Whitepaper: Social Media Influence - Applications, Metrics and TheoryWhitepaper: Social Media Influence - Applications, Metrics and Theory
Whitepaper: Social Media Influence - Applications, Metrics and TheoryTravis Stephens
 
Corporate Communications Today, Course Module 6: Web Society
Corporate Communications Today, Course Module 6: Web Society Corporate Communications Today, Course Module 6: Web Society
Corporate Communications Today, Course Module 6: Web Society wi2
 
Interbrand Best Global brands report 2021
Interbrand Best Global brands report 2021Interbrand Best Global brands report 2021
Interbrand Best Global brands report 2021Social Samosa
 
Social media marketing like herding cats ?
Social media marketing like herding cats ?Social media marketing like herding cats ?
Social media marketing like herding cats ?Richard Meyer
 
Adaptation education
Adaptation educationAdaptation education
Adaptation educationJude Horrill
 
#Manship4002 Corporate PR and Social Media: Environmental Relations - Lecture 18
#Manship4002 Corporate PR and Social Media: Environmental Relations - Lecture 18#Manship4002 Corporate PR and Social Media: Environmental Relations - Lecture 18
#Manship4002 Corporate PR and Social Media: Environmental Relations - Lecture 18Paige Jarreau
 

Ähnlich wie Social Media for Publishers (20)

European Communication School: social media session 4
European Communication School: social media session 4European Communication School: social media session 4
European Communication School: social media session 4
 
Citizen shift social_media_ecole-ete-2010_final
Citizen shift social_media_ecole-ete-2010_finalCitizen shift social_media_ecole-ete-2010_final
Citizen shift social_media_ecole-ete-2010_final
 
Living Social BD Hothouse
Living Social BD HothouseLiving Social BD Hothouse
Living Social BD Hothouse
 
PR & Social Media: Can You Have One Without the Other?
PR & Social Media: Can You Have One Without the Other?PR & Social Media: Can You Have One Without the Other?
PR & Social Media: Can You Have One Without the Other?
 
Social Media for Charities in Ireland
Social Media for Charities in IrelandSocial Media for Charities in Ireland
Social Media for Charities in Ireland
 
We’re All Chemicals
We’re All ChemicalsWe’re All Chemicals
We’re All Chemicals
 
Social Media Engagement for SESI 2009
Social Media Engagement for SESI 2009Social Media Engagement for SESI 2009
Social Media Engagement for SESI 2009
 
Social Media Content 101
Social Media Content 101Social Media Content 101
Social Media Content 101
 
The blog files 2012 2018
The blog files 2012 2018The blog files 2012 2018
The blog files 2012 2018
 
Social Media for Researchers
Social Media for ResearchersSocial Media for Researchers
Social Media for Researchers
 
2009 S U Social Entrepreneurship
2009 S U  Social Entrepreneurship2009 S U  Social Entrepreneurship
2009 S U Social Entrepreneurship
 
#Ama higher ed 2014 - marketers as masters of the mix
#Ama higher ed 2014 - marketers as masters of the mix#Ama higher ed 2014 - marketers as masters of the mix
#Ama higher ed 2014 - marketers as masters of the mix
 
The entrepreneurial science writer
The entrepreneurial science writerThe entrepreneurial science writer
The entrepreneurial science writer
 
Social Curation and Mobile
Social Curation and MobileSocial Curation and Mobile
Social Curation and Mobile
 
Whitepaper: Social Media Influence - Applications, Metrics and Theory
Whitepaper: Social Media Influence - Applications, Metrics and TheoryWhitepaper: Social Media Influence - Applications, Metrics and Theory
Whitepaper: Social Media Influence - Applications, Metrics and Theory
 
Corporate Communications Today, Course Module 6: Web Society
Corporate Communications Today, Course Module 6: Web Society Corporate Communications Today, Course Module 6: Web Society
Corporate Communications Today, Course Module 6: Web Society
 
Interbrand Best Global brands report 2021
Interbrand Best Global brands report 2021Interbrand Best Global brands report 2021
Interbrand Best Global brands report 2021
 
Social media marketing like herding cats ?
Social media marketing like herding cats ?Social media marketing like herding cats ?
Social media marketing like herding cats ?
 
Adaptation education
Adaptation educationAdaptation education
Adaptation education
 
#Manship4002 Corporate PR and Social Media: Environmental Relations - Lecture 18
#Manship4002 Corporate PR and Social Media: Environmental Relations - Lecture 18#Manship4002 Corporate PR and Social Media: Environmental Relations - Lecture 18
#Manship4002 Corporate PR and Social Media: Environmental Relations - Lecture 18
 

Kürzlich hochgeladen

Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Salesforce Education Cloud - A Complete Guide.pdf
Salesforce Education Cloud - A Complete Guide.pdfSalesforce Education Cloud - A Complete Guide.pdf
Salesforce Education Cloud - A Complete Guide.pdfHarryJohnson78
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 

Kürzlich hochgeladen (20)

Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Salesforce Education Cloud - A Complete Guide.pdf
Salesforce Education Cloud - A Complete Guide.pdfSalesforce Education Cloud - A Complete Guide.pdf
Salesforce Education Cloud - A Complete Guide.pdf
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation