A brief look at some of the innovative uses of zero character communications.

1. Yo, Social Marketing Use Cases
19 August 2014
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2. Yo, Connect With People
Yo, the context-based communication app
was quickly dismissed by many as irrelevant,
however many brands are experimenting
with smart use cases for the platform.
As with all social platforms, many consumers
adopt their own uses, some of which are very
different than the creator imagined.
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Image
Source:
gearcidy.com
(C) 2014 Ignite Social Media - Proprietary and Confidential

3. Personal First Use Case
I first connected with my friend and co-worker
Steve Boersma on Yo. We agreed to Yo each
other when we had our first beer of the day.
Considering Steve lives in Detroit, and I’m now
residing in Raleigh, this became an easy way to
stay personally connected.
Image
Source:
ourstate.com
(C) 2014 Ignite Social Media - Proprietary and Confidential 3

4. Wait Time Alerts: BWWings
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Image Source: Buffalo Wild Wings Twitter
Let customers
know when a
table is ready or
the restaurant no
longer has a
waiting list.
(C) 2014 Ignite Social Media - Proprietary and Confidential

5. Weather Alerts: Rain Hour
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Get a Yo an hour before
rain hits your location.
Note: works great, got a
Yo and it rained, check.
© Ignite Social Media – Proprietary and Confidential

6. Influencer Engagement: InstaYo
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Get a Yo when you favorite Instagram
Image
Source:
InstaYo
Signup
Page
users upload new posts.
© Ignite Social Media – Proprietary and
Confidential

7. Service Availability: Yo CitiBike
Yo can let you know
if bikes are available
at your desired
station.
Image
Source:
InstaYo
Signup
Page
© Ignite Social Media – Proprietary and Confidential 7

8. Product Alerts: CRAIGS YO
Looking for something? Have Craigslist Yo you when it’s posted.
© Ignite Social Media – Proprietary and Confidential 8

9. Create Functionality: IFTTT
Make your own Yo recipes
to create Yo functionality, or
use existing recipes to have
Yo call yourself, turn your
lights off, or send a text to a
friend.
© Ignite Social Media – Proprietary and Confidential 9

10. New Content: Wall Street Journal
© Ignite Social Media – Proprietary and Confidential 10

11. I’m her dad!
Who Is This Guy?
John Andrews: Katadhin on Yo