The benefits of product placement can go well beyond on-screen exposure. You can promote the association with a film by generating internal and external promotional campaigns keyed to that movie. In-film branding inside commercial films is a highly cost-effective way to gain huge exposure and visibility at a fraction of the traditional advertising costs

3. DEFINITION
An advertising technique used by
companies to promote their products
through a non-traditional advertising
technique, usually through
appearances in film is called in film
branding.

4. Some of the product placements in Hindi movies are:
Movie : Aashiqui 2
Brand : Diet Coke
Movie : Murder 3
Brand : Vespa
Movie : Bodyguard
Brand : Audi

5. Movie : Krrish
Brand : Bourn Vita
Movie : Bodyguard
Brand : Sony vaio

6. Hershey's chocolate
was shown in Oscar
winning silent Hollywood
film Wings
In India, Coca Cola
first did in film
branding in 1958 film
“Chalti Ka Naam
Gaadi”.
History

7. Aggressive growth is being seen in in-film branding.
Examples :
Don2 :
Tag Heuer, Motorola, Garnier, Citibank, Louis Philippe
Dhoom 2 :
Coke, Pennzoil, Pepe Jeans, Sony, Disney channel, Sugar Free,
McDonalda, Speed, Suzuki Zeus
Lage Raho Munnabhai :
Worldspace, Go Air, MSN, Good Day, Kurkure, Bright Outdoor, Reliance
Communications
Krrish :
Singapore Tourism Board, Sony, John Players, Bournvita, Tide, Hero
Honda, Boro Plus, Lifebuoy, HP Power, Acron Rangeela, Hansaplast, Lays
Rang De Basanti :
Coca-Cola, Airtel, LG, Berger and Provogue

8. Movie : Oh My God !
Brand : ABP news
Movie : Jannat
Brand : Spykar

9. Maruti Suzuki
takes in-film branding to next level!
Maruti Suzuki Ertiga
gets 400 bookings on launch day
from Maharashtra.

10. Exposure
Advantages
Source
Association
Bypassing
Regulation
Targeting

12. • Other Examples
Movie : Yuvraj
Brand: Nike
Movie : Main Hoon Na
Brand: Lays

14. ZNMD
(ROYAL ENFIELD)

19. How to enhance result of in film branding
Proper Integration in the script
Avoid overdose of the branding
Film Selection
Keep viewers in mind
Efficient Usage as per the context

20. The Twilight Saga: Breaking Dawn Part 2
Weekend gross: $202 M
Featured brands: Apple, Belstaff, Jansport,
Mercedes, Rainier, Steinway & Sons, Volvo
The Amazing Spiderman
Weekend gross: $62 M
Featured brands: adidas, Bed, Bath & Beyond,
Ben & Jerry's, Bing, BMW, Chevrolet, Hellmann's,
Jamesport, Jeep, Lumber Liquidators, Mercedes,
Mott's, Nature's Best, Nike, Rawlings, Rubik's Cube,
Russell Athletics, Sony, Sony VAIO, Starbucks, Time
Out, Tropicana, Tuscan Dairy Farms, WebMD, Zoo
York

21. Men In Black 3
Weekend gross: $70 M
Featured brands: Aqua Velva, Cadillac, Coca-
Cola, Cracker Jack, Dunkin' Donuts, Ford, Ford
Taurus, Glamour, Hamilton, John Deere, Louis
Vuitton, Mack, NBC, New York Examiner, New
York Jets, New York Mets, New York Post,
Rimowa, Rolaids, Roosevelt Hotel, Spalding, STP,
Tsingtao, Viagra, Weekly World News
The Avengers
Weekend gross: $358 M
Featured brands: ABC, Acura, aussieBum,
Belstaff, Bose, CNN, Colantotte, C-SPAN, Dr.
Pepper, Farmers Insurance, Harley-Davidson,
Jansport, LG, MSNBC, NASA, NY1, Oracle,
Plantronics, Rimowa, Southwest Airlines

22.  Time of exposure
 Limited appeal
 Lack of control
 Public reaction
 Competition
 Negative placement

25. www.google.com
www.wikipedia.org
www.youtube.com
http://productplacementandmovies.wordpress.com/2012/06/21/brands-in-bollywood-movies/
http://scholarworks.sjsu.edu/cgi/viewcontent.cgi?article=4857&context=etd_theses
http://productplacementandmovies.wordpress.com/
http://blogs.widescreenjournal.org/?p=164
www.brandchannel.com/brandcameo_films.asp?movie_year=2006#movie_list