The document discusses research on magazine double page spreads and newspaper adverts. It provides examples of effective layouts, including using a large main image, headlines and quotes to draw in the audience. It also notes design conventions like using drop caps and columns of text. Target audiences mentioned are those interested in technology and documentaries. The draft ad created applies these principles with a title, image and information on air time to promote a documentary on the evolution of technology.

1. ANCILLARIES RESEARCH & PLANNING
By Karolina Fryckowska

2. DOUBLE PAGE SPREADS

3. Research on size and which magazine to put in
Standard size
• A4
• 11"x 8.5"
• 8.5 "x 9"
I think that the documentary double page spread
should be in a TV guide or a technology/game
magazines because the audience for a TV guide
is a wide range with different types of films and
shows such as Total TV Guide. Whilst a
technology/game magazines have a audience
who are interested in the theme such as Now
Gamer.

4. Double page spreads – General
Text organised in columns -
easier to read
Headline and Main image
quote with smaller
images that
Drop capital "T" are from the
game
Simple colour scheme - brown, white and green

5. Double page spreads – General
Headline and
text – large,
bold – catch
audience eyes
Large image -
shows what the
pages are about
Text in columns
– easier to read

6. Double page spreads – General
Large
image –
understand
the theme
Drop capital -
show where the
main information
is
Simple colours -
red, black, brown
Quote – understand the article

7. Effective double page magazine spread (TV shows)
Quote - to understand what the article about
Information
about the TV
shows
e.g. what
channel, what
time
Main image
Text in columns and smaller
images from
the film
Text different
sizes to show
importance
Simple colours - red, white and black to
make it easy for the audience to read

8. Effective double page magazine spread (TV shows)
Large image in
background to simple colour
layout to draw
explain what the
audience in
article is written
about.
Information
about the TV Text in
shows columns –
e.g. what easier to read
channel and
time Title in large text to explains the article

9. Forms and Conventions
• The main image, dominates the page – sometimes does say what the page
is about and the audience knows from the image.
• Drop capital – show reader where to start reading
• Simple colour scheme
• Normally has set columns 1-3
• Text /quote to explain article
• Text on top of columns briefly explaining the article.
• First paragraph to be in bold, bigger type size, capitals for the first few
words
• Headline uses stylised font to draw the reader in - tells the reader what the
article is about, usually quotes or puns
http://ashleighstonehewer.wordpress.com/2011/04/03/forms-and-conventions-of-double-page-spreads/

10. Target audience and Inspirations
Target Audience:
• People who like to watch documentaries and learn about the development
of technology ; ages 16 +
Inspirations:
Layout design
• Main image in background
Style of font
• Simple e.g. Arial and refer to colour scheme
Organisation of information
• Text on first page in two columns with a quote on top

11. Draft 1
Title Main image
main text to refer to
and technology
large to and a
draw the Evolution Of Technology smaller
audience image for
How its changed evolution
Text Text
Columns Column 1 Columns 2
to make it TV channel
easier to and time in
read corner to
make the
documentary
more
Tuesday 8pm important
than the
channel

12. NEWSPAPER ADVERTS

13. Research on size and cost of various adverts
Costs:
Free
20p
£2.20
Different rages of advert sizes e.g. full or half

14. Effective newspaper adverts (general)
Logo on top of advert –
easy for audience to see
Large black and white
image – background
Colour scheme
simple – doe not
disrupt audience
from reading
Small image in colour
- bold, dominant to
show audience the
product
Small, short text –
simple and easy
to read

15. Effective newspaper adverts (general)
Title - the product, brand
name. Easy for audience
to notice
Smaller text - product
model
One large image in the
middle - product
Simple colours - blue, black
and white

16. Effective newspaper adverts (general)
Reviews of One image,
the film – simple – known
draws actor to make
audience in. audience to
Text second watch the film
large to
show
importance
Information about the Simple colour layout - green,
film in big text to black and white to draw
make audience read it audience to the advert

17. Effective newspaper adverts (TV shows)
Quote – explains
the show.
Large text to
make audience
read it first
Logo visible to
let audience
know easily
Large image -
people shown as
puppets - showing
the theme o the
show Name, time and
channel of show to let
audience know the
details. Smallest text
to make the audience
read it last

18. Effective newspaper adverts (TV shows)
Title large and in the middle to
Background refers to draw the audience in. Font to
the documentary e.g. refer to the documentary theme
gypsy - caravan
Time of documentary Logo in corner to draw
under the title to the audience attention
make easy for the more into the
audience t see documentary than
channel

19. Effective newspaper adverts (TV shows)
Title large - capital,
bold to draw the
audience in
Simple colours
Image background
with the characters
ion the middle to
make the audience
read the title on the
top first then look at
the image Logo and details of
TV show visible but at
the bottom of the
advert to make the
audience have the
attention more on the
title and the image

20. Forms and Conventions
• Title is bold and capital - draw it to the audience
• Mainly one image or images vary in size to show dominance
• Logo/ TV channel visible
• Quote to make it easier to understand the advert
• Text in the middle or on the top and bottom to show priority

21. Target audience and Inspirations
Target Audience:
• Interested in technology, the way they evolved and their effects of technology;
ages 16+
Inspirations:
Layout design
• One main image and logo in the corner
Style of font
• Simple e.g. Arial or to refer to technology
Photo manipulation
• Change colour to the colour scheme
Organisation of information
• Title bold
• Simple to read and not over cramped

22. Draft 1 The binary codes (1,0) is a from
of encoding data/computers. The
known film the Matrix show the
binary codes
Evolution of Technology
Evolution of Thursdays 8pm
Technology
Thursdays 8pm
• Title in the middle to draw the audience I like the idea of using the Darwin theory as it
attention to it first. is a known notion of evolution and that it will
• Simple image to not confuse the audience refer to my documentary on the Evolution of
and make them understand what the Technology
documentary is about.