2. OUTLINE
What is Social Media?
1.
Why You Should Care
2.
Forms of Social Media
3.
Video, Photo & File Sharing
Blogs
Micro blogs
Social Networking
Social Bookmarking
Managing & Using Social Media
4.
2
3. OUTLINE
What is Social Media?
1.
Why You Should Care
2.
Forms of Social Media
3.
Video, Photo & File Sharing
Blogs
Micro blogs
Social Networking
Social Bookmarking
Managing & Using Social Media
4.
3
4. WHAT IS SOCIAL MEDIA?
Internet-based tools used for sharing and discussing
information among people
Activities that integrate technology, social interaction,
and the construction of words, pictures, videos and
audio.
Information depends on the varied perspectives and
quot;buildingquot; of shared meaning among communities
Wikipedia
4
5. SOCIAL MEDIA IN PLAIN ENGLISH
5
http://www.youtube.com/watch?v=MpIOClX1jPE
6. SOCIAL MEDIA = NETWORKING
Think of Social Media as a typical networking
happy hour event…
Everyone is looking to network and meet others
Everyone has something to sell but you can’t be
pushy
Listen to what others have to say
Ask them about themselves and their business
Inform them about what you do and what you
offer
Tell others about them
6
7. SOCIAL MEDIA:
BUILDING RELATIONSHIPS
Ability to start and/or continue the conversation
online before or after an event
Learn more about the person
Stay in touch easier and more personally
Real-time status updates
7
10. OUTLINE
What is Social Media?
1.
Why You Should Care
2.
Forms of Social Media
3.
Video, Photo & File Sharing
Blogs
Micro blogs
Social Networking
Social Bookmarking
Managing & Using Social Media
4.
10
11. WHY YOU SHOULD CARE
Shift in power from large companies to
1.
individuals
Social media is not just online
2.
Transparency
3.
Many forms
4.
Decentralized and real-time
5.
11
12. SEO
Keyword research lays foundation
According to Hubspot.com, the best keywords are
relevant to your business, searched often and
non-competitive
Done correctly, research will involve an
investment of time and money
Once keywords are identified, they should be
seeded in blog posts, tags, releases, page titles,
site copy (one every 150 words)
Keyword research is continuous as competition
12
and available space continues to shift
13. CASE STUDY 1
99DESIGNS.COM
99Designs.com
Site
matching freelance designers with those
seeking affordable, fast work
Allowscompanies/individuals to post projects and
designers submit design work.
Cuts out the middle-man
Users
can rate and comment on designs to help
companies/individuals make a decision
Components: creative brief, name fee, solicit
designs, pick from offered creative 13
14. CASE STUDY 2
PEPSI CO. & FRIENDFEED
Pepsi is rolling out a new brand identity
To introduce the new brand they sent a package
to 25 influential bloggers
Set up a Pepsi Cooler FriendFeed room where
Pepsi reps held and monitored discussions
around the new look
Pro: Pepsi understood the power of social media
Con: they monitored comments, defeating the
purpose of social media
14
15. CASE STUDY 3
MO MARKETING
SHIFTCommunications promoted Canadian
Club Whiskey’s new campaign virally
Blog -
http://www.pr-squared.com/2008/10/
mo_marketing.html
Microsite - http://www.movember.com/
Facebook app - http://apps.facebook.com/ccmovember/
“CreatingFacebook applications is not the type of
service you’d normally expect from a PR agency.
Yet as our industry evolves, small-scale
application development projects like this one
may become one of a host of advanced services
that we’d never expected to tackle,” Todd Defren 15
16. OUTLINE
What is Social Media?
1.
Why You Should Care
2.
Forms of Social Media
3.
Video, Photo & File Sharing
Blogs
Micro blogs
Social Networking
Social Bookmarking
Managing & Using Social Media
4.
16
17. FORMS OF SOCIAL MEDIA
Video Sharing
Photo Sharing
File Sharing
Blogs
Micro Blogs
Social Networking
Social Bookmarking
17
18. VIDEO, PHOTO & FILE SHARING
Web sites that allow videos, photos & files to be
posted and shared
Typically free
User-Generated
Terms: viral video, tags, comments, internet
celebrities
18
22. BLOGS
Web site
Platforms: Blogger.com, Blogspot.com, Wordpress.org
Maintained by an individual or an organization
Share content (written, images, video, etc.) in reverse-
chronological order through “posts”
Types: social, corporate, genre (fashion, political,
travel, etc.)
Informally written typically using acronyms
Typically allow comments
Terms: blogosphere, internet celebrities, blogger
relations
22
25. INTERNET CELEBRITY:
MARIO ARMANDO LAVANDEIRA, JR.
• Salary = over $800,000/yr 25
• Stands for Blogger rights
26. DOS & DON'TS OF BLOGGING
Do Don’t
Follow other blogs Write long posts
daily Block comments
Post comments on
Push your blog/
other blogs
company on other
Include an RSS feed
blogs
Include photos &
Plagiarize
video
Ignore comments on
Update 2-3 times/
your blog
week
Promote other blogs 26
27. MICRO BLOGS
Mini Blog maintained my multiple authors
Updates: 140 characters or less
Usedfor file and information sharing and
gathering
Topics: political, social, professional
Platforms:
Twitter.com, Yammer.com,
Pownce.com
27
33. SOCIAL BOOKMARKING SITES
Web site
Used to store, organize, search and manage
bookmarks
Can be shared publicly or privately
Store using tags instead of traditional folders
Sites can be ranked based on how many times a
site has been bookmarked by users
Keywords: tags, tagging
Platforms: del.icio.us, digg, reddit
33
36. OUTLINE
What is Social Media?
1.
Why You Should Care
2.
Forms of Social Media
3.
Video, Photo & File Sharing
Blogs
Micro blogs
Social Networking
Social Bookmarking
Managing & Using Social Media
4.
36
43. STEP 3: PUBLISH
Share content through social media
Start your blog
Set up microblog accounts
Create a facebook page
Set up a flickr account
Tag important sites on digg and del.icio.us
43
44. BLOGGING
Use a platform such as Typepad.com
Donot use Blogger.com, Blogspot.com,
wordpress.org
Blog 2-3 times/week
Blog Search Engines: Technorati or Google Blog
Search
Be an active blogger, post comments to other
blogs
44
45. BEST PRACTICES
Usernamesshould be personal and could include
company name
Use a photo of yourself for profiles, not a logo
Following people
Share information
Rule
of thumb: do not update more than every
15min on twitter
45
