Social Media Intermediate to Advanced OR How to Raise Money & Find Friends
1. Social Media:
Intermediate to Advanced
Or,
New Ways to Raise Money & Find Friends
Karen Malone Wright
ODYSSEY Creative Communications Consulting
Sunday, September 11, 2011
2. Thereâs been a
in how we communicate.
Sunday, September 11, 2011
3. 65% of adult internet users
now say they use a social networking site
like Facebook or LinkedIn.
Source: Pew Internet, Aug 2011
Sunday, September 11, 2011
5. US Internet Usage: 206.2M people
79% 79%
Rural
14% 80% 80% 71% 82%
Suburban
95%
Urban
87% 47%
78%
42%
95% 39%
87%
82%
80%
19%
29%
Community Type 12%
13% 41%
26%
27%
Education
34%
HH Annual Income
<$30K Less than High School
$30K-$49,999 High School
$50K- Some College
$75+ Source: Pew Internet, May 2011
College+
Sunday, September 11, 2011
6. Web 2.0
From: To:
-Expert-driven content - User-driven content
-A destination - A tool
-Tight ownership of content - Shared content;
loose ownership
-Info + communication only
A megaphone for each userâs voice/creativity
+ information resource
Sunday, September 11, 2011
7. Before you click
Develop a social media
policy to govern online
activities.
ďApplicable to & communicated
to all staff.
ďDefine boundaries &
responsibilities.
âĄRespect copyrights & fair use.
ďReview with legal counsel.
ď When to do it? NOW.
Sunday, September 11, 2011
8. Wild Guesses About MESSAGES
#1: BARGAINS
â Save money, find designer deals, help people
#2: STORIES of people served
- Employees, volunteers, customers
#3: EXPERTISE
-Factoids, news headlines, general chatter
Categories: clothes, furniture, parenting, adult
learning, tech, speech & hearing,
environmentally aware
Sunday, September 11, 2011
22. Chances are, youâre already in The Cloud.
â˘Gmail
â˘Hotmail Software thatâs not
â˘Box.net
â˘Google Chrome installed on your
â˘Basecamp computer is
â˘MobileMe
somewhere... else.
â˘Google Docs
â˘Spotify
Sunday, September 11, 2011
23. Google Plus: June 28, 2011 launch Now >20m users
Sunday, September 11, 2011
25. Public launch: 2007
Sept 2011:
More than 725m active users.
(70% live outside U.S.)
1 in every 13 people on Earth is on Facebook.
Half of them are logged in on any given day.
>250m users access Facebook through a
mobile device.
Facebookâs average user: 38 y/o
Source:Facebook.com
Sunday, September 11, 2011
27. Facebook is NOT a billboard.
â˘Push & Pull Strategy
Ask questions and provide information.
Sunday, September 11, 2011
28. Facebook is NOT a billboard.
â˘Every post doesnât have to be about work.
How about those Browns!â draws people in.
Sunday, September 11, 2011
29. Facebook is NOT a billboard.
â˘Integrate Other Media
Share photos and video - invite friends to share, too.
Sunday, September 11, 2011
30. Wild Guesses About MESSAGES
#3: EXPERTISE
-Factoids, news headlines, general chatter
Sunday, September 11, 2011
31. Respect the Phone!
2010: More people
use the mobile web
to socialize (91%)
Only 79% of desktop
users do the same.
Sunday, September 11, 2011
32. Respect the Phone!
2010: More people
use the mobile web
to socialize (91%)
Only 79% of desktop
users do the same.
2/3 of Moms shop with a smartphone
Sunday, September 11, 2011
33. Beyond the Phone:
Mobile =Tablet, eReaders...
iPad2 debut: Mar 2011
âŁMay 2011: 40% of
users say itâs their
primary computer
Q2 2011
â˘Only 46% of tablet owners are <34 y/o
â˘19% of tablet owners >55 y/o
â˘61% of eReader users are female
Source: Business Insider
Sunday, September 11, 2011
39. Podcast
A free, downloadable audio file
that can be listened to on your
computer or burned to a CD or
MP3 player. Often enjoyed on
planes, trains and automobiles.
Interested? Try PodcastAnswerMan.com
Sunday, September 11, 2011
40. Podcast
A free, downloadable audio file
that can be listened to on your
computer or burned to a CD or
MP3 player. Often enjoyed on
planes, trains and automobiles.
Interested? Try PodcastAnswerMan.com
Sunday, September 11, 2011
41. Public launch: 2006
Aug 2011:
100m+ users
80% of users use it on mobile devices.
Links = âdigital currencyâ
-More than once a day, 45% of Twitter users
share an opinion about a product or brand.
-Another 34% also share a link about a
product or brand.
What are YOU sharing?
Sunday, September 11, 2011
51. QR Codes: Fad or Effective?
http://www.goodwillgoodskills.org
â˘Download a free QR code reader:
www.Reader.Kaywa.com
â˘Make a QR code--text, URL or phone #:
www.QRCode.Kaywa.com
â˘Make your personal QR code:
www.GetContact.Info
Sunday, September 11, 2011
53. Online Fundraising
â˘2011 will be the first year when a
majority of donors in every age category
will make at least one gift online.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Sunday, September 11, 2011
54. Online Fundraising
â˘2011 will be the first year when a
majority of donors in every age category
will make at least one gift online.
â˘69% of donors of all ages now prefer
electronic over print communication.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Sunday, September 11, 2011
55. Online Fundraising
â˘2011 will be the first year when a
majority of donors in every age category
will make at least one gift online.
â˘69% of donors of all ages now prefer
electronic over print communication.
*Older donors are more interested in
online because they think itâs more cost-
effective.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Sunday, September 11, 2011
61. Karen Malone Wright
Modern Communication Strategist
Web: odysseyccc.com
Blog: CommunicationsGoddess.net
We saved a tree!
Handouts:
www.Delicious.com/KarenMW
Slides:
www.SlideShare.net/KarenMW2
Sunday, September 11, 2011