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KappAhl First Quarter Report
         2008/09
      September 1 to November 30, 2008




                                         1
Disclaimer

โ€ข These materials may not be copied, published, distributed or
  transmitted to third parties.
โ€ข These materials may contain forward-looking statements. If so, such
  statements are based on our current expectations and are subject to
  risks and uncertainties that could negatively affect our business.
  Please read our earnings report and our most recent annual report
  for a better understanding of these risks and uncertainties.
โ€ข These materials do not constitute or form part of any offer or
  invitation to sell or issue, or any solicitation of any offer to purchase
  or subscribe for, any securities, nor shall part, or all, of these
  materials or their distribution form the basis of, or be relied on in
  connection with, any contract or investment decision in relation to
  any securities. These materials and the information contained herein
  are not an offer of securities for sale in the United States and are not
  for publication or distribution to persons in the United States.




                                                                              2
First Quarter Report
 September 1 to November 30, 2008/09

   Agenda
   โ€ข Introduction
   โ€ข Q1 2008
       โ€“ Highlights
       โ€“ Income Statement
       โ€“ Net Sales
       โ€“ Profitability drivers
       โ€“ Sales breakdown                 Christian W. Jansson,
       โ€“ Cash flow                          President & CEO


   โ€ข   Store expansion aligned to plan
   โ€ข   Future approach
   โ€ข   Key conclusions




                                            Hรฅkan Westin,
                                                 CFO




                                                                 3
First Quarter Report
              September 1 to November 30, 2008/09




โ€ข   Market under pressure
โ€ข   Increased market shares
โ€ข   Net sales MSEK 1 266 (1 247)                    Christian W. Jansson,
โ€ข   Operating profit MSEK 176 (206)                    President & CEO


โ€ข   Continuing strong gross margin
โ€ข   Inventory in balance




                                                       Hรฅkan Westin,
                                                            CFO




                                                                            4
5
Financial Highlights โ€“ Q1
       September 1 to November 30, 2008




  โ€“ Net sales 1 266 (1 247) MSEK, an increase of 1.5 percent
  โ€“ Operating profit MSEK 176 (206), a decrease of 15 percent
  โ€“ Gross margin 64.3 (63.9) percent and operating margin 13.9 (16.5)
     percent

  โ€“ Profit after taxes MSEK 113 (138), or SEK 1.51 (1.84) per share
  โ€“ Cash flow from continuing operations MSEK 127 (196)




                                                                        6
Income Statement โ€“ Q1

MSEK Sept-Nov             2008/09 2007/08
Net sales                    1266 1247
Cost of goods sold           -452    -450
Gross profit                  814      797
Selling expenses             -605     -558
Administrative expenses       -33       -33
Other operating income          -          -
Operating profit              176     206
Financial income                3         3
Financial expense             -22      -18
Profit before tax             157      191
Tax expense                   -44       -53
Net profit                    113     138




                                               7
Net Sales โ€“ Q1

Sept-Nov                    MSEK          %
Net sales Q1 2007/08         1 247
Currency effect                         +0.1
New net stores                          +5.0
Like For Like                           -3.6
Net sales Q1 2008/09         1 266      +1.5


! Increasing growth from new stores
! End of period weaker than beginning
! Increased market shares




                                               8
Profitability drivers โ€“ Q1


                                      2008/09
  Sales                                 102%
  Gross profit                          102%
  Costs                                 108%
  Operating income                       85%


  ! Sales increase not enough to offset cost increase




                                                        9
10
Sales breakdown - Q1
          September 1 to November 30, 2008/09


MSEK                    2008/09   2007/08      Change
                                            SEK      Local
                1,315                               currency
                  679
Sweden                     700       701    -0.1%    -0.1%
                  278
Norway                     340       357    -4.8%    -2.7%
                  107
Finland                    153       137    11.7%     5,1%
Polen                       73        52    40.4%    27.0%
Totalt                   1 267     1 247    1.5%

                       Poland
           Finland
                      5% (4%)
          12% (12%)




                                                Sweden
    Norway                                     55% (56%)
   28% (28%)

                                                               11
Cash flow โ€“ Q1
September 1 to November 30, 2008/09




MSEK                                   2008/09 2007/08
Cash flow from continuing operations      194     227
before changes in working capital
Changes in working capital                 -67     -31
Cash flow from operating activities        127    196
Cash flow from investment activities      -104    -69
Cash flow from investing activities        23     127
Change bank overdraft facility             -31     -75
Other from financial activities              0      -3
Cash flow from financing activities        -31     -78
Cash flow for the period                    -8     49




                                                         12
13
Store expansion


End November 2008;
306 stores and 53 new contracts,
of which 23 in Poland




                   โ€ข Present stores
                   โ€ข Opening stores
                                      14
Future approach


! Maintain gross margin with focus on gross profit
! Continuing store expansion program
! Establish additional markets
! Increased focus on cost containment




                                                     15
Key conclusions


! Market under pressure
! Increased market shares
! Strong gross margin
! Contribution from new stores will
   increase, the expansion aligned to plan




                                             16
You look great

            We donโ€™t believe in selling a lifestyle.
                 You have one already.

 We donโ€™t believe in expensive collections for an exclusive few.
              We believe in fashion that suits you.

We donโ€™t believe in eternal youth, however we believe that people
          mature, grow wiser and even more beautiful.

                  Take it as a compliment.




                                                                    17
Questions?




             18
19

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2008 12-17 Q1 2008/2009 Results

  • 1. KappAhl First Quarter Report 2008/09 September 1 to November 30, 2008 1
  • 2. Disclaimer โ€ข These materials may not be copied, published, distributed or transmitted to third parties. โ€ข These materials may contain forward-looking statements. If so, such statements are based on our current expectations and are subject to risks and uncertainties that could negatively affect our business. Please read our earnings report and our most recent annual report for a better understanding of these risks and uncertainties. โ€ข These materials do not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities, nor shall part, or all, of these materials or their distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation to any securities. These materials and the information contained herein are not an offer of securities for sale in the United States and are not for publication or distribution to persons in the United States. 2
  • 3. First Quarter Report September 1 to November 30, 2008/09 Agenda โ€ข Introduction โ€ข Q1 2008 โ€“ Highlights โ€“ Income Statement โ€“ Net Sales โ€“ Profitability drivers โ€“ Sales breakdown Christian W. Jansson, โ€“ Cash flow President & CEO โ€ข Store expansion aligned to plan โ€ข Future approach โ€ข Key conclusions Hรฅkan Westin, CFO 3
  • 4. First Quarter Report September 1 to November 30, 2008/09 โ€ข Market under pressure โ€ข Increased market shares โ€ข Net sales MSEK 1 266 (1 247) Christian W. Jansson, โ€ข Operating profit MSEK 176 (206) President & CEO โ€ข Continuing strong gross margin โ€ข Inventory in balance Hรฅkan Westin, CFO 4
  • 5. 5
  • 6. Financial Highlights โ€“ Q1 September 1 to November 30, 2008 โ€“ Net sales 1 266 (1 247) MSEK, an increase of 1.5 percent โ€“ Operating profit MSEK 176 (206), a decrease of 15 percent โ€“ Gross margin 64.3 (63.9) percent and operating margin 13.9 (16.5) percent โ€“ Profit after taxes MSEK 113 (138), or SEK 1.51 (1.84) per share โ€“ Cash flow from continuing operations MSEK 127 (196) 6
  • 7. Income Statement โ€“ Q1 MSEK Sept-Nov 2008/09 2007/08 Net sales 1266 1247 Cost of goods sold -452 -450 Gross profit 814 797 Selling expenses -605 -558 Administrative expenses -33 -33 Other operating income - - Operating profit 176 206 Financial income 3 3 Financial expense -22 -18 Profit before tax 157 191 Tax expense -44 -53 Net profit 113 138 7
  • 8. Net Sales โ€“ Q1 Sept-Nov MSEK % Net sales Q1 2007/08 1 247 Currency effect +0.1 New net stores +5.0 Like For Like -3.6 Net sales Q1 2008/09 1 266 +1.5 ! Increasing growth from new stores ! End of period weaker than beginning ! Increased market shares 8
  • 9. Profitability drivers โ€“ Q1 2008/09 Sales 102% Gross profit 102% Costs 108% Operating income 85% ! Sales increase not enough to offset cost increase 9
  • 10. 10
  • 11. Sales breakdown - Q1 September 1 to November 30, 2008/09 MSEK 2008/09 2007/08 Change SEK Local 1,315 currency 679 Sweden 700 701 -0.1% -0.1% 278 Norway 340 357 -4.8% -2.7% 107 Finland 153 137 11.7% 5,1% Polen 73 52 40.4% 27.0% Totalt 1 267 1 247 1.5% Poland Finland 5% (4%) 12% (12%) Sweden Norway 55% (56%) 28% (28%) 11
  • 12. Cash flow โ€“ Q1 September 1 to November 30, 2008/09 MSEK 2008/09 2007/08 Cash flow from continuing operations 194 227 before changes in working capital Changes in working capital -67 -31 Cash flow from operating activities 127 196 Cash flow from investment activities -104 -69 Cash flow from investing activities 23 127 Change bank overdraft facility -31 -75 Other from financial activities 0 -3 Cash flow from financing activities -31 -78 Cash flow for the period -8 49 12
  • 13. 13
  • 14. Store expansion End November 2008; 306 stores and 53 new contracts, of which 23 in Poland โ€ข Present stores โ€ข Opening stores 14
  • 15. Future approach ! Maintain gross margin with focus on gross profit ! Continuing store expansion program ! Establish additional markets ! Increased focus on cost containment 15
  • 16. Key conclusions ! Market under pressure ! Increased market shares ! Strong gross margin ! Contribution from new stores will increase, the expansion aligned to plan 16
  • 17. You look great We donโ€™t believe in selling a lifestyle. You have one already. We donโ€™t believe in expensive collections for an exclusive few. We believe in fashion that suits you. We donโ€™t believe in eternal youth, however we believe that people mature, grow wiser and even more beautiful. Take it as a compliment. 17
  • 19. 19