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Third quarter and
nine months report
March 1 to May 31, 2007




                          Christian W. Jansson
                                 President & CEO

                                 Håkan Westin
                                         CFO


                                                   1
2
3
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5
6
Disclaimer
• These materials may not be copied, published, distributed or
  transmitted to third parties.
• These materials may contain forward-looking statements. If so,
  such statements are based on our current expectations and are
  subject to risks and uncertainties that could negatively affect our
  business. Please read our earnings report and our most recent
  annual report for a better understanding of these risks and
  uncertainties.
• These materials do not constitute or form part of any offer or
  invitation to sell or issue, or any solicitation of any offer to purchase
  or subscribe for, any securities, nor shall part, or all, of these
  materials or their distribution form the basis of, or be relied on in
  connection with, any contract or investment decision in relation to
  any securities. These materials and the information contained herein
  are no an offer of securities for sale in the United States and are not
  for publication or distribution to persons in the United States.




                                                                              7
3




Business highlights
 272 stores end May 2007
 32 new contracts signed;
    2 in 06/07
    17 in 07/08                                      3
                                                                                                  41
                                                                   132
                                        3


    13 forward
                                                84                                    2



                            3
                                                                                              2
                                                                                  2               4
                                                                                          2
                                                           3
                                                                         5
                                                 2       2 7
                                                     2
                                2   2


                                            3

                                                               5




                                                                                 15           7




                                                                                                       8
Financial highlights Q3

• Net sales MSEK 1,106 (1,029), an increase of
  7.5 percent.
• Operating profit MSEK 132 (120), an increase of
  10.0 percent.
• Gross margin 62.3 (61.9) percent and operating
  margin 11.9 (11.7) percent.
• Profit after taxes MSEK 79 (73), equivalent SEK
  1.05 (0.97) per share.
• Cash flow from operating activities MSEK 136 (83).




                                                       9
Income statement Q3
  MSEK         March-May    06/07 05/06
  Net sales                 1 106 1 029
  Cost of goods sold         -417 -392
  Gross profit                689 637
  Selling expenses          -528    -477
  Administrative expenses    -32     -40
  Administrative expenses      3       0
  Operating profit           132     120
  Financial income            11      0
  Financial expense          -32    -18
  Profit before tax          111    102
  Tax expense                 -32    -29
  Net profit                   79     73



                                           10
Sales Q3

                         MSEK    %    • Strong Like For Like
Net sales Q3 2005/2006   1 029          performance.
Currency effect                -1.5   • Increased marketing
New net stores                 +3.0     activities boost sales.
Like For Like growth           +6.0
Net sales Q3 2006/2007   1 106 +7.5




                                                                  11
Profitability drivers Q3

                            06/07 05/06   • Strong gross margin
                                            + currency
Gross margin                62.3 61.9       - offerings
Selling expenses % of sales 47.7 46.4     • Increased marketing
Admin expenses % of sales    2.9   3.9      costs

Operating margin            11.9 11.7     • Stable operating margin




                                                                      12
Financial highlights 9m

• Net sales MSEK 3,383 (3,207), an increase of
  5.5 percent.
• Operating profit MSEK 435 (357), an increase of
  21.8 percent.
• Gross margin 60.8 (59.3) percent and operating
  margin 12.9 (11.1) percent.
• Profit after taxes MSEK 540 (187), equivalent
  SEK 7.20 (2.49) per share.
• Cash flow from operating activities MSEK 449 (364).




                                                        13
Income statement 9m
  MSEK           Sept-May    06/07    05/06
  Net sales                  3 383    3 207
  Cost of goods sold        -1 326   -1 306
  Gross profit               2 057    1 901
  Selling expenses          -1 529 -1 432
  Administrative expenses     -109 -112
  Other operative income        16      0
  Operating profit             435    357
  Financial income             23        3
  Financial expense           -81     -101
  Profit before tax           377      259
  Tax expense                 163      -72
  Net profit                  540      187




                                              14
Sales 9m

                         MSEK    %    • Like For Like excluding
Net sales 9m 2005/2006   3 207          cosmetics was +4.6
                                        percent
Currency effect                -1.7
New net stores                 +3.9
Like For Like growth           +3.0
Net sales 9m 2006/2007   3 383 +5.5




                                                                  15
Sales breakdown 9m
                                                      Poland
                                               Finland 4% (4%)
                            Growth              11%
MSEK       06/07 05/06    SEK   Loc.cur.      (11%)
Sweden     1 931 1 803   7,1%      7,1%
Norway      938   939    -0,1%     5,8%
Finland     383   355    8,5%     10,4%
Poland      131   110    18,1%    20,9%    Norway                Sweden
Total      3 383 3 207   5,5%               28%                    57%
                                             (29%)               (56%)




                                                                      16
Profitability drivers 9m

                                          • Improved gross margin
                            06/07 05/06

Gross margin                60.8 59.3     • Unchanged cost as
                                            percentage of sales
Selling expenses % of sales 45.2 44.7       – marketing
                                            + economies of scale
Admin expenses % of sales    3.2   3.5
Operating margin            12.9 11.1     • Improved operating
                                            margin




                                                                    17
Cash flow 9m

MSEK                                              Sept-May 06/07   05/06
Cash flow from operations before working capital changes     464    294
Changes in working capital                                   -15      70
Cash flow from operating activities                         449     364
Cash flow investing activities                             -210    -181
Cash flow after investments                                 239     183
Change in revolving credit                                   60      84
Dividends                                                  -188    -169
Cash flow from other financing activities                   -66     -72
Net cash flow for the period                                 45      26
Cash and bank balances at beginning of period                83      83
Cash and bank balances at end of period                     128      53




                                                                           18
New dividend policy 06/07
    70-100 percent of profit after paid taxes




                                                19
New store expansion program
   The number of stores will increase by 20-25 per year




                                                          20
Key conclusions and outlook
      • Continued sales success
      • Stable gross margin
      • Increased marketing efforts


      Moving further ahead
      • Continue marketing activities
      • Maintain gross margin
      • Increased store expansion program
      • Investigate a potential new market




                                             21
We don’t believe in selling a lifestyle.
          You have one already.
 We don’t believe in expensive collections
           for an exclusive few.
   We believe in fashion that suits you.
We don’t believe in eternal youth, however
we believe that people mature, grow wiser
        and even more beautiful.

        Take it as a compliment.




                                             22
23
24
To be continued…




                   25
26

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2007 06-28 Q3 2006/2007 Results

  • 1. Third quarter and nine months report March 1 to May 31, 2007 Christian W. Jansson President & CEO Håkan Westin CFO 1
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  • 7. Disclaimer • These materials may not be copied, published, distributed or transmitted to third parties. • These materials may contain forward-looking statements. If so, such statements are based on our current expectations and are subject to risks and uncertainties that could negatively affect our business. Please read our earnings report and our most recent annual report for a better understanding of these risks and uncertainties. • These materials do not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities, nor shall part, or all, of these materials or their distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation to any securities. These materials and the information contained herein are no an offer of securities for sale in the United States and are not for publication or distribution to persons in the United States. 7
  • 8. 3 Business highlights 272 stores end May 2007 32 new contracts signed; 2 in 06/07 17 in 07/08 3 41 132 3 13 forward 84 2 3 2 2 4 2 3 5 2 2 7 2 2 2 3 5 15 7 8
  • 9. Financial highlights Q3 • Net sales MSEK 1,106 (1,029), an increase of 7.5 percent. • Operating profit MSEK 132 (120), an increase of 10.0 percent. • Gross margin 62.3 (61.9) percent and operating margin 11.9 (11.7) percent. • Profit after taxes MSEK 79 (73), equivalent SEK 1.05 (0.97) per share. • Cash flow from operating activities MSEK 136 (83). 9
  • 10. Income statement Q3 MSEK March-May 06/07 05/06 Net sales 1 106 1 029 Cost of goods sold -417 -392 Gross profit 689 637 Selling expenses -528 -477 Administrative expenses -32 -40 Administrative expenses 3 0 Operating profit 132 120 Financial income 11 0 Financial expense -32 -18 Profit before tax 111 102 Tax expense -32 -29 Net profit 79 73 10
  • 11. Sales Q3 MSEK % • Strong Like For Like Net sales Q3 2005/2006 1 029 performance. Currency effect -1.5 • Increased marketing New net stores +3.0 activities boost sales. Like For Like growth +6.0 Net sales Q3 2006/2007 1 106 +7.5 11
  • 12. Profitability drivers Q3 06/07 05/06 • Strong gross margin + currency Gross margin 62.3 61.9 - offerings Selling expenses % of sales 47.7 46.4 • Increased marketing Admin expenses % of sales 2.9 3.9 costs Operating margin 11.9 11.7 • Stable operating margin 12
  • 13. Financial highlights 9m • Net sales MSEK 3,383 (3,207), an increase of 5.5 percent. • Operating profit MSEK 435 (357), an increase of 21.8 percent. • Gross margin 60.8 (59.3) percent and operating margin 12.9 (11.1) percent. • Profit after taxes MSEK 540 (187), equivalent SEK 7.20 (2.49) per share. • Cash flow from operating activities MSEK 449 (364). 13
  • 14. Income statement 9m MSEK Sept-May 06/07 05/06 Net sales 3 383 3 207 Cost of goods sold -1 326 -1 306 Gross profit 2 057 1 901 Selling expenses -1 529 -1 432 Administrative expenses -109 -112 Other operative income 16 0 Operating profit 435 357 Financial income 23 3 Financial expense -81 -101 Profit before tax 377 259 Tax expense 163 -72 Net profit 540 187 14
  • 15. Sales 9m MSEK % • Like For Like excluding Net sales 9m 2005/2006 3 207 cosmetics was +4.6 percent Currency effect -1.7 New net stores +3.9 Like For Like growth +3.0 Net sales 9m 2006/2007 3 383 +5.5 15
  • 16. Sales breakdown 9m Poland Finland 4% (4%) Growth 11% MSEK 06/07 05/06 SEK Loc.cur. (11%) Sweden 1 931 1 803 7,1% 7,1% Norway 938 939 -0,1% 5,8% Finland 383 355 8,5% 10,4% Poland 131 110 18,1% 20,9% Norway Sweden Total 3 383 3 207 5,5% 28% 57% (29%) (56%) 16
  • 17. Profitability drivers 9m • Improved gross margin 06/07 05/06 Gross margin 60.8 59.3 • Unchanged cost as percentage of sales Selling expenses % of sales 45.2 44.7 – marketing + economies of scale Admin expenses % of sales 3.2 3.5 Operating margin 12.9 11.1 • Improved operating margin 17
  • 18. Cash flow 9m MSEK Sept-May 06/07 05/06 Cash flow from operations before working capital changes 464 294 Changes in working capital -15 70 Cash flow from operating activities 449 364 Cash flow investing activities -210 -181 Cash flow after investments 239 183 Change in revolving credit 60 84 Dividends -188 -169 Cash flow from other financing activities -66 -72 Net cash flow for the period 45 26 Cash and bank balances at beginning of period 83 83 Cash and bank balances at end of period 128 53 18
  • 19. New dividend policy 06/07 70-100 percent of profit after paid taxes 19
  • 20. New store expansion program The number of stores will increase by 20-25 per year 20
  • 21. Key conclusions and outlook • Continued sales success • Stable gross margin • Increased marketing efforts Moving further ahead • Continue marketing activities • Maintain gross margin • Increased store expansion program • Investigate a potential new market 21
  • 22. We don’t believe in selling a lifestyle. You have one already. We don’t believe in expensive collections for an exclusive few. We believe in fashion that suits you. We don’t believe in eternal youth, however we believe that people mature, grow wiser and even more beautiful. Take it as a compliment. 22
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